011
The Lessons of Steve
Jobs
1. Customers can’t tell you what they need
2. Innovation happens on the next curve
1.0Harvester
Ice
Factory
2.0Ice
Refrigerator
3.0Ice
3. Make a MVVVP
Some things need to be believed to be seen
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SUCCESS
Apple I & IIMacintosh
iPodiPhone
Apple storeiPad
FAILURE
Apple IIILisa
NewtonApple TV
TBD
Apple Watch