The Marketing Stack ofToday’s Top SMB Tech Providers
Sam LaberDirector of Marketing@SLaber89
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Marketers have never suffered from a lack of choice
The Marketing Stack of Top SMB Tech Providers
Methodology
We analyzed the stack of 631 SMB providers
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SAAS TECHNOLOGY AT LEAST 5,000 CUSTOMERS
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Criteria to make the list
“TRACKABLE” TECH
The Marketing Stack of Top SMB Tech Providers
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Company InformationWebsite: www.buzzfeed.comPhone (212) 431-7464Industry: InternetRevenue: $50-100MEmployees: 501-1000
Location
Technologies on buzzfeed.com
People
Steve GobsCMO
Jim BuzzEVP Digital
Katie FeedContent Director
www.buzzfeed.com
• 40+ million websites crawled daily
• 1,500+ technologies
• Firmographics, contacts and emails
The Marketing Stack of Top SMB Tech Providers
DATANYZE “TRACKING”
Technology signatures
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Findings
Video Advertising
Webinar Platform
Comments
DMP
Support
Live Chat
Email Delivery
A/B Testing
Tag Manager
Marketing Automation
Retargeting
CMS
Advertising
Video Hosting
Analytics
13%
14%
18%
30%
31%
33%
34%
40%
47%
49%
52%
62%
68%
73%
97%
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Top martech tools by category
The Marketing Stack of Top SMB Tech Providers
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Collect your data – top analytics tech
The Marketing Stack of Top SMB Tech Providers
Hotjar
Quantcast
CrazyEgg
Mixpanel
Google Analytics
10%
17%
18%
19%
90%
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Show, don’t tell – top video hosting techs
The Marketing Stack of Top SMB Tech Providers
Vidyard
Brightcove
Wistia
Vimeo
YouTube
3%
6%
20%
28%
76%
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If at first you don’t succeed – top retargeters
The Marketing Stack of Top SMB Tech Providers
Criteo
Perfect Audience
Adroll
Google Remarketing
Facebook Retargeting
7%
10%
36%
38%
75%
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0 100 200 300 400 500 6000%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Zendesk
CrazyEgg
Mixpanel
AdrollGoogle Remarketing
Optimizely
Marketo
LiveRampGoogle Tag Manager
AdWords
YoutubeWordPress
Google Analytics
Facebook Retargeting
HubSpot
Drupal
LinkedIn Ads
Twitter Ads
Brightroll
Wistia
VimeoON24
Citrix
LivePerson
Olark
Disqus
FB Comments
Intercom
SMB Tech Stack “Power Rankings”
Website Count
Mar
ket
Shar
e
The Marketing Stack of Top SMB Tech Providers
On the move
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Alexa 1MAlexa 100KAlexa 10K
The Marketing Stack of Top SMB Tech Providers
THE CONTENT FIEND THE ADVERTISER
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Marketing tech stacks
THE GROWTH HACKER
The Marketing Stack of Top SMB Tech Providers
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Uncover the tech stack of any company with our free Chrome extension.
The Marketing Stack of Top SMB Tech Providers