© 12014
© 42014
INTRODUCING THE NEXT GENERATION
COHORT
LIFESTAGE
THE ROAD AHEAD
© 52014
INTRODUCING THE NEXT GENERATION
© 62014
2014©
2014©
© 920142014©
Source: 2014 U.S. Yankelovich MONITOR2014©
2014©
MILLENNIALS: 1979-1996
SHIFT IN PARENTAL VALUES
CHANGE IN PARENTING GENERATIONS
DECLINE IN BIRTH RATES
NEW CONTEXT IN WHICH YOUNG PEOPLE ARE GROWING UP
2014©
2014©
© 1420142014©
BORN AT TURN OF
NEW CENTURY
LOWER BIRTH RATES
SMALLER EXPECTATIONS
2014©
© 1620142014©
© 172014
Erik Finman
Trisha Prabhu
Jazz Jennings
2014©
16-24 YEAR OLD
YOUTH TARGETCENTENNIALS MILLENNIALS
©
16-24 YEAR OLD TARGET WILL BE
78% CENTENNIALS IN 5 YEARS!
2014
INTRODUCING THE NEXT GENERATION
COHORT
2014
COHORT LIFESTAGEMINDSET
©
COHORT LIFESTAGEMINDSET
2014
© 2420142014©
© 252014MULTICULTURAL POLYCULTURAL
2014©
© 262014MULTICULTURAL POLYCULTURAL
© 272014MULTICULTURAL POLYCULTURAL
© 282014
FREEDOM TO EXPLORE NEED FOR SECRECY & PROTECTIONS2014
© 292014
FREEDOM TO EXPLORE NEED FOR SECRECY & PROTECTIONS
© 302014
FREEDOM TO EXPLORE NEED FOR SECRECY & PROTECTIONS
© 312014
Highly Processed Food Barely Processed Food WE DAMAGE THE EARTH THE EARTH DAMAGES US2014
© 322014
Highly Processed Food Barely Processed Food WE DAMAGE THE EARTH THE EARTH DAMAGES US
© 332014
Highly Processed Food Barely Processed Food WE DAMAGE THE EARTH THE EARTH DAMAGES US
© 342014
ROBUST MIDDLE CLASS HOLLOWING OUT OF MIDDLE CLASS2014©
© 352014
ROBUST MIDDLE CLASS HOLLOWING OUT OF MIDDLE CLASS
© 362014
ROBUST MIDDLE CLASS HOLLOWING OUT OF MIDDLE CLASS
© 372014
ERA OF COLLABORATION ERA OF POLARIZATION2014©
© 382014
ERA OF COLLABORATION ERA OF POLARIZATION
© 392014
ERA OF COLLABORATION ERA OF POLARIZATION
© 402014
EXUBERANT , WITH WILD AMBITION ASTUTE, WITH TEMPERED EXPECTATIONS2014©
© 412014
EXUBERANT, WITH WILD AMBITION ASTUTE, WITH TEMPERED EXPECTATIONS
© 422014
EXUBERANT, WITH WILD AMBITION ASTUTE, WITH TEMPERED EXPECTATIONS
© 432014
INTRAPERSONAL INTELLIGENCE PRACTICAL INTELLIGENCE2014©
© 442014
INTRAPERSONAL INTELLIGENCE PRACTICAL INTELLIGENCE
© 452014
INTRAPERSONAL INTELLIGENCE PRACTICAL INTELLIGENCE
© 462014
WORKING THE SYSTEM WORKING AROUND THE SYSTEM2014©
© 472014
WORKING THE SYSTEM WORKING AROUND THE SYSTEM
© 482014
WORKING THE SYSTEM WORKING AROUND THE SYSTEM
© 492014
EXUBERANT, WITH
WILD AMBITION
INTRAPERSONAL INTELLIGENCE
WORKING THE SYSTEM
ASTUTE, WITH TEMPERED
EXPECTATIONS
PRACTICAL INTELLIGENCE
WORKING AROUND THE SYSTEM
2014©
© 502014
INTRODUCING THE NEXT GENERATION
COHORT
LIFESTAGE
2014©
© 512014
COHORT LIFESTAGEMINDSET
2014
© 5220142014©
© 532014
1. “STAGING AREA” FOR ADULTHOOD
2. SEIZING CONTROL AWAY FROM AUTHORITY FIGURES
3. STRIKING OUT ON THEIR OWN
2014©
© 5420142014©
© 552014
1. TESTING BOUNDARIES
2. EXPLORATION
3. SELF-DISCOVERY2014©
© 5620142014©
© 572014
1. IDENTITY FORMATION
2. SOCIAL RESPECT
3. PERSONAL IMPORTANCE2014©
© 582014
REASONS WHY 65% OF 12-17 YEAR OLDS THINK CAREFULLY ABOUT WHAT
THEY POST ON SOCIAL MEDIA:
2014©
© 592014
COHORT LIFESTAGEMINDSET
2014
© 602014
THE FUTURE
WILL TAKE
CARE OF ITSELF
2014©
© 612014
BLINDSIDED. BACK ON THEIR HEELS. EYES WIDE OPEN. UP ON THEIR TOES.2014©
© 622014
BLINDSIDED. BACK ON THEIR HEELS. EYES WIDE OPEN. UP ON THEIR TOES.
© 632014
BLINDSIDED. BACK ON THEIR HEELS. EYES WIDE OPEN. UP ON THEIR TOES.
© 642014
INTRODUCING THE NEXT GENERATION
COHORT
LIFESTAGE
THE ROAD AHEAD
2014©
© 652014
…THEIR SIMILARITIES AND THEIR UNIQUE DIFFERENCES2014©
© 662014
OUR REPORTS : 2 KEY GENERATIONAL PERSPECTIVES
SPRING: CONSUMERS & COMMERCE (INCLUDING BRAND METER)
FALL: PERCEPTIONS & PRIORITIES
2014©
© 6720142014
© 682014
OUR INTELLECTUAL FOCUS
CURRENT MINDSETS
CULTURAL INTELLIGENCE
DIGITAL PERSPECTIVE
EARLY INDEPENDENCE
2014©
© 692014
BLINDSIDED. BACK ON THEIR HEELS. EYES WIDE OPEN. UP ON THEIR TOES.
© 702014
“TRULY AND EFFECTIVELY
RELATING TO THOSE WHO ARE
DIFFERENT FROM
THEMSELVES—ENGAGING IN
EFFECTIVE DIALOGUE,
WORKING TOGETHER WITH
MAXIMUM EFFICIENCY AND
DEVELOPING STRONG
PERSONAL RELATIONSHIPS ” –U.S. Yankelovich MONITOR
2014©
© 712014
CENTENNIALS ARE THE
MOBILE NATIVES
MILLENNIALS ARE THE
MOBILE IMMIGRANTS
2014©
© 722014
CENTENNIALS’ RESILIENCE AND GRIT WILL MEAN
AN EARLY EXHIBITION OF INDEPENDENCE AND
CONTROL OVER THEIR LIVES2014©
© 7320142014©
© 7420142014©
© 75201420142014©