The Mission of SEO Philippines
Post-Penguin and Panda
One of the biggest
challenges on SEOs during
the past two years is
recovering from blows of a
Google Panda or Penguin
penalty.
Many of the websites that
were affected by these
algorithms and their
subsequent updates
suffered heavy losses.
PR goes down, SERP
ranking plummets, and as a
direct result the traffic rate
and conversions also take a
nosedive.
Penalized websites were
basically pushed back to
square one.
Service providers of SEO
Philippines had to step up
to the challenge of getting
a penalized website to
recover from the penalties
imposed on it.
SEO Philippines’ First Step to Recovery
There are websites that are
built lovingly and diligently
by responsible website
administrators and content
writers,
yet they are ranked lower
than those bogus sites.
The Penguin and Panda
updates helped correct that
immediately soon after
they were introduced to the
search algorithms.
It is therefore necessary for any
SEO Philippines service provider
to have a website audit first and
give a thorough and honest
assessment of the penalized
website’s status.
SEOs need to determine if the
website is worth recovering
as it is, or if it needs a major
overhaul from content to
layout to link profile.
SEO Philippines companies
may proceed with all or
some of the following
damage control strategies:
Identify backlinks that come from
lower-ranking websites and request
to have them removed in order to
improve overall link profile.
Clean out unnecessary graphics,
videos and other decors from the
website to prevent them from
slowing page time.
Remove articles and other
content that are not well-written,
not carefully researched, not
informative, and basically not of
any value to the visitors or the
site itself.
Produce fresh, original, and
high-quality content.
Map out the site navigation and
organize the internal pages to
improve user experience and to
make it easier for bots to crawl
and index the revamped pages of
the website.
There are more that can—and
should—be done for penalized
websites.
Having experienced SEOs and
other Internet experts is an
advantage for the
SEO Philippines industry.
Their knowledge, plus the dedication of
the rest of their teams, is the driving
force that propels penalized websites to
jump back in game mode.
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