The Need of SEO

THE IMPORTANCE OF SEO

Search engine optimization (SEO) is the way of improving a website’s position or keyword ranking in search results on Google, Bing and Yahoo. This is completed by adding content to your website that comprises keywords or phrases users commonly enter into a search engine when looking for any service or product sites. Site formation, navigation, coding, and naming format are also important to consider when optimizing a website to improve its placement in Google search results. Results found through SEO are often called organic, natural or algorithmic search results.

Why is SEO important for Website?

SEO is important because if your website is not optimized or user friendly, it will not rank highly as well as quickly in search engine results, and capable customers looking for you on the Web will not find you.In this case you will be suffer with business loss.SEO depends upon two methods one is on-page seo and another is off-page seo.

BENEFITS OF SEO Increased Traffic - Best positions on the search engine result pages receive a majority of the impressions, visits and clicks, so ranking in these high positions can result in significant traffic increases for your website.  ROI - SEO provides traceable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. Cost effectiveness - SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.  Increased site usability – In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. Brand Awareness - Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. 

Conclusion

To get the best search engine visibility, web designers should follow the Five Basic Rules of Web Design, which state that a web site should be: Easy to understand Easy to navigate Easy to search Consistent in layout, design and CSS Quick to download

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