THE NESPRESSO AAA SUSTAINABLE
QUALITY™ PROGRAM:
10 years 2003-2013
Paulo Barone,
Manager, Coffee Sustainability
P2
The sustainable sourcing program, based on 3 Pillars to match Nespresso’s philosophy and vision
Quality Sustainability Productivity
A A
Maintaining
Highest Quality
Respecting
People &
Environment
Farm
Management
Sustainable
Value Creation A
1.4%
22.2%
22.4%
1.8%
1.6%
0.0%
0.0% AAA
NON-AAA
In past 10 years AAA program has scaled to support 60’000 farmers across 8 countries of coffee origin
Ethiopia
Mexico
Guatemala
Costa Rica
Colombia
India Arab
Nicaragua
Brasil Kenya 100%
100%
India Rob
64% 36%
53% 47%
100%
100%
100%
100%
18% 82%
100%
80% of farmers in Colombia 220 Agronomists
5 4
3 2
1
A holitstic approach towards sustainable sourcing
6
Certification support
Support to farmers to certify the coffee farm
TASQ Holistic agronomy tool. Agronomists to support farmers
Projects Infrastructural investment such as central mill and water
Innovation An internal AAA database and mobile apps for continous monitoring and improvement
AAA Premium Quality and Sustainability incentives
Long term partnerships
Glocal partnerships to create and share value across
An impact evaluation study conducted by Crece, Colombia defines results of a 10 year journey… (COSA Methodology)
SOCIAL
ENVIRONMENTAL
ECONOMIC
Difference between AAA and Non-AAA farms
+22%
+52%
+41%
Number of protective gear items used by the workers
Living conditions of the workers
Perception of the household’s quality of life
Perception of relationships with the employees
Less than 10% of Rust affectation
Keep records of fertilizer’s application
Knows the domestic price
Perception of the farm’s economic situation
The farm has recycling program
Soil conservation practices
Positive agrochemical practices
Trained in environment topics
New challenges and opportunities Scaling AAA program in new countries Socio-economic risk management mechanisms for farmers Moving beyond farm level for environment management