Vietnam’s Largest and Professional Exhibition and
Conference for Security, Fire & Safety
secutech Vietnam
Post show RePoRt
20151 8 — 2 0 A u g u s t 2 0 1 5
the No. 1 professional flagship trade show in VietnamSaigon Exhibition & Convention Center (SECC), Ho Chi Minh City
www.secutechvietnam.com
edition 8th
exhibitor 110 exhibitors from 12 countries and regions (10% increase)China, HK, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand, the US and so on.
Visitors 5,272 visitors from 22 countries (24% increase)
Gross exhibition space 4,500 sqm
exhibition areas 4 Theme areas• Security & Surveillance• Fire & Safety • Smart Home & Building• Energy Saving & Electric Automation
seminar & event 18 Seminars• Global Digital Surveillance Forum Vietnam (GDSF Vietnam)• Fire & Safety Seminars• Industrial Factories Management Seminars• Taiwan Council Seminar for Security Solutions in Factories• Industrial Electrical, Civil Electrical and Automation Seminars
1 Live Demo• Industrial Factories Management Demo
sponsors
The eighth edition of Secutech Vietnam takes the lead in the Vietnam security market for
another year. It has been the largest scale and a must-see security trade show in Vietnam
for seven years, even in ASEAN. The show received strong support from Vietnamese
government officials in fire and security. It attracted over 110 exhibitors, which was an
increase of 10% and drew over 5,272 security professionals, an increase of 24% with cutting-edge technologies and innovations under one roof over three days.
Show overview
Show overview Strongly supported by
governments and associations
supporters• Ministry of Public Security• Ministry of National Defense• Ministry of Industry & Trade• Ministry of Planning & Investment• Ministry of Science & Technology• Ministry of Transport• Ministry of Construction• Vietnam Chamber of Commerce & Industry – VCCI• General Dept. of Technology & Logistics - Ministry
of Public Security• Dept. of Fire Prevention & Rescue - Ministry of
Public Security• Fire Fighting and Prevention Police of Ho Chi Minh
City• Fire Fighting and Prevention Police of Binh Duong,
Dong Nai • Taipei Economic & Cultural Office in HCMC
• APSA Vietnam• Council of Taiwanese Chambers of Commerce in
Vietnam, HCMC, Dong Nai, Binh Duong, Vung Tau, Junior Chapter
• Consultancy Association for Science, Technology & Management
• Export Processing & Industrial Zones Authorities of HCMC, Dong Nai, Binh Duong
• Electric Wire & Cable Association of HCMC• Electrology – Electronics – Informatics Academy
of HCMC• Saigon Hi-Tech Park Authority• Vietnam Automation Association
VIETNAM
VIETNAM
RUBEZH RUSSIA
official media & supports
Media partner
Visitor analysis
5,272 from 22 countries and regions
86% of visitors were satisfied with the quality of exhibitors and brands
33% of visitors were first-time attendees
48% of visitors were final decision-makers
34% of visitors have decision of purchasing products
A
B A 92% Domestic B 8% Overseas
A
D
C
B
E A 68% Ho Chi Minh attendeesB 12% South (excluding HCM)
attendeesC 8% Overseas attendeesD 7% Middle attendeese 5% North attendees
Visitors by regions
Visitors’ region breakdown
“GDSF is the best platform to present the new trend for the Vietnam security market. Axis presented a city surveillance application this year and received very good feedback. Axis won’t miss GDSF Hanoi & Ho Chi Minh in 2016!”
Mr Bui Quang huy, sales Manager, AXIs
“This is the first time LITESTAR has joined Secutech Vietnam! Secutech Vietnam is a great place to sync with the right buyers. We are satisfied with Secutech Vietnam!”
Mr Johnny Lim, Chief Representative Vietnam, LItestAR
Visitor profile
Visitor profile
A
B
A 55% Channel B 45% End-users
Business nature
Business nature of channel players
(all figures in %)
system integrator
Installer
Distributor / importer
Contractor / M&e engineer
Dealer / reseller
Manufacturer
Consultant
Guard service
exporter
Architect / designer
overseas branch
others
0 15 30 45
41
37
34
33
30
12
11
9
7
5
5
3
“Bao Toan joins Secutech Vietnam every year! Secutech Vietnam is the best security show and has always been at the forefront of security trends in Vietnam. Bao Toan will join Secutech Vietnam again!”
Mr Mai thanh son, Ceo, Baotoan
“This is the second year Flir joined Secutech Vietnam! We met lots of professional buyers at the show. Secutech Vietnam assists us in building our brand here and increasing market share. We will definitely consider attending Secutech Vietnam again!”
Mr Marc Chan, Business Development Manager, security – Asia Pacific Region, FLIR systems
Visitor profileBusiness nature of end-users
(all figures in %)
hi-tech / factory
Retail
Financial
telecommunications
Government
Construction
transportation
Petroleum / chemical
Logistics
education
healthcare
Consultant
Association
Conventional industries
others
0 15 30 45
42
36
32
31
30
27
19
15
9
9
7
7
2
2
1
Key visitors• Government & Military: Vietnam
National Rescue Committee, General Department Of Logistics & Technology, Department Of Fire Prevention & Rescue, Fire Fighting And Prevention Police of Ho Chi Minh City…
• Financial & Banking: AGRI Bank, ACB Bank, Kien Long Bank, Standard Chartered Bank…
• Residential (Hotel & Resort): Best Western Premier Havana Nha Trang Hotel, IBIS, Duxton…
• Telecom: FPT, Vnpt, Viettel….
• Oil & Gas: Petrolimex, Petro Vietnam, Sopet Gas One…
• Healthcare (Hospital & Care Centre): Cho Ray Hotel, FV Hospital, Tu Du Hotel…
• Logistic: Smart Link, PGS Vietnam Logistics, World Blis Logistics…
• Campus (University & School): Ho Chi Minh City University, Ho Chi Minh City University of Technology, Vietnam National University…
• Transportation: Ho Chi Minh Department of Transportation and Public Works, Hop Tac Xa Van Tai Va Du Llch Hoc Mon…
• Retail (Shopping Mall, Convenience Store…): An Dong Plaza, Crescent Mall, Maximark, Lotte Mart…
• Smart Home: Smart Home Viet, Aeec Smart Home…
Visitors feedback
Fire safety
(all figures in %)
Fire prevention & suppression
Industrial & occupational safety
0 10 20 30 40
33
12
Access control
(all figures in %)
Readers / cards / RFID
Fences & gates
time & attendance
Locks
Car park system
Biometrics
0 5 10 15 20 25
22
17
15
13
13
12
(all figures in %)
Look for distribution / dealership opportunity
Purchase or source products
Look for joint-venture partners
Collect market information
Attend international conferences
others
0 10 20 30 40 50
43
21
21
12
3
3
others
(all figures in %)
Guard services
Building / home automation
Intrusion alarm
Integrated solutions
Intercom
0 10 20 30 40
38
34
31
26
18
surveillance
(all figures in %)
IP camera / NVR
hD sDI camera / DVR
Analogue camera / DVR
VMs / CMs / PsIM / VCA
transmission / switch
traffic / vehicle security
Lens
0 10 20 30 40 50
41
16
12
12
7
4
2
Products of interest
Visitors purpose
“Lilin has joined Secutech Vietnam every year! Secutech Vietnam always brings new trends and new applications into the Vietnam market. We also can meet professional Vietnamese buyers onsite. We will join Secutech every year!”
Mr Pema Lin, Regional sales Manager, LILIN
“Honeywell joined the industrial safety demo and seminar this year! Secutech Vietnam is the best platform to present new fire & alarm systems. We are very satisfied with Secutech Vietnam!”
Mr Le thanh tin, technical support engineer, honeywell
Event highlightReaching the target buyers and maximising the exhibition experience
with a diverse programme of seminars and live demos.
Global Digital surveillance Forum Vietnam (GDsF Vietnam)GDSF plays the role of educational platform
for the security industry. It focused on the
most popular issues “smart home and city
surveillance” this year and received ample
feedback from attendees.
sponsors:
Industrial Factories Management seminars and DemosWith high demand in Vietnam’s industrial zones, many FDI will invest more in Vietnam
in the next 10 years. Industrial seminars were focused on how to manage factory safety
by the 4P ideals, including protection, prevention, production and performance, also
including intelligent systems, new tread and case studies.
sponsors:
taiwan Council seminar for security solutions in FactoriesWhat is the real demand of Taiwanese factories in Vietnam? The leading steel company,
China Steel Corporation (CSC), shared experiences of before and after anti-China issues.
sponsors:
2016 2016 2016
2016201620162016
• Global Digital Security Forum (Hanoi City)
5 June
• Secutech Vietnam Global Digital Security Forum
(Ho Chi Ming City) 18 – 20 August
Promotional activitiesMarketing campaign maximised for reaching the
Vietnamese marketplace and target buyers!
official media
Media partner
Print media coverage• a&s Vietnam and over 13 a&s global magazines and publications
• International media: Security Solutions Today
• Local media: Fire and safety Magazine, Cong an nhan dan Magazie, Dia Oc Magazine,
Saigon Times Weekly Magazine, Today Automation Magazine, The economic times,
Banking newspaper, Binh Duong newspaper and so on.
Direct mailShow brochure, show news updates, show preview, invitation cards and more.
e-marketingeDMs, e-banners, e-invitation, online news and more.
tV channelsOver 8 TV channels, ANTV, HTV 1, HTV 7, Info TV, TTX, VTV 1, VTV 8, QDND and more.
telemarketing & sMs texts
outdoor promotions
VIETNAM
VIETNAM
RUBEZH RUSSIA
“Secutech Vietnam always lets me find good suppliers. I attend the show every year. This year, more than 10 countries’ suppliers joined this show. And I also saw new products and applications. Secutech Vietnam is the most important security show in Vietnam. I will attend every year.”
Ms Lykhenh, Ceo, UY Phat
Vietnam’s Largest and Most Professional Exhibition
and Conference for Security, Fire & Safety
secutech Vietnam
Vietnam No. 1 Your Profitable Choice and Flagship show
21 — 24 september 2016Friendship Cultural Palace, hanoi, Vietnam
www.secutechvietnam.com
For more info, please contact
Vietnam contactVietnam Advertisement & Fair Exhibition JSC – VIETFAIRMr Pham Quang Minh, Deputy DirectorMs Nguyen Thu Ha, Project Manager Tel.: +84-4-3936-5566Fax: +84-4-3936-5568Email: [email protected]; [email protected]
Global contactMesse Frankfurt New Era Business Media Ltd. (Taiwan Branch)Ms Echo Lin, ManagerMs Eva Tsai, Project ManagerTel: +886-2-2659-9080 Fax: +886-2-2659-9069Email: [email protected]
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