The Power Of Events

Economic

EnvironmentalSocial

why were you created?

why do you exist?

Laura Dance Festival

The power of the destination for the

event

location, climate, culture, environment,

wildlife

Laura dance festivalLaura Dance Festival

How could we better integrate the destination into our event?

Why? Create an experience not easily copies…sustainable

The real power of events

The impact of an event on a destination image

Mount Isa

Julia Creek

Toowoomba

Woodford

How do I chose the best date for my event?

NEW YEAR“the 1st of January

is the most important day of

the festival”

Celebrating a new beginning

….feeling refreshed

Customer – families, school holidays , customer trends

Weather – tropical, hot, cool, seasons

Season – low and shoulder seasons

Availability - of volunteers/committee

Events Calender – check ATDW, community events, local papers, Visitor Information Centres

New ? Date claimer in media, VIC

Understanding why were you created helps you

with theming, programing, business planning, finding

sponsors, grants, marketing