©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
THE SECRET(applied to GUERRILLA WARFARE)
The thing Rhonda Byrne didn’t get…
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
Rhonda Byrne
just didn’t get it.
(7 words)
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
There are men who rise refreshed on hearing of a threat, men to whom a crisis which intimidates and paralyzes the majority, comes graceful and beloved as a bride.
Ralph Waldo Emerson
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
It is a great act of brotherly love to attack a bankrupt technology, because this allows besieged employees to change a company from within, or at least have another shot at ‘getting it right’somewhere else.
Rick Bennett
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
The 2nd Greatest Ad of all Time
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
“Correctly visualize” your desired outcome
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
The First Great “Aha!”• What if Stirling Moss calls?
• What if Robert Conrad calls?
• What if George Lucas calls?
• What if network news calls?
• What if the the President of the
United States calls?
• What if Frank Herbert calls?
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
• What if Stirling Moss calls?
• What if Robert Conrad calls?
• What if George Lucas calls?
• What if network news calls?
• What if the the President of the
United States calls?
• What if Frank Herbert calls?
The First Great “Aha!”
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
The First Great “Aha!”• What if Stirling Moss calls?
• What if Robert Conrad calls?
• What if George Lucas calls?
• What if network news calls?
• What if the the President of the
United States calls?
• What if Frank Herbert calls?
Yeah, my first personal computer - 1976
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
Larry Ellison lives THE SECRET
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
Larry Ellison lives THE SECRET
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
A Three-peat at the WSJ
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
No such thing as overwhelming odds
Remember “Ellison’s Law”
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
A $7200 Miracle
Kidz Magazine did command performances for GM’s Saturn division, Ford & Toyota.
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
My $.12/share
stock sold for $35/share
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
Big Sales & A Movie Tie-in
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
Big Sales & A Movie Tie-in
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
Big Sales & A Movie Tie-in
HELLBOYII opens
July 11, 2008
BIGFIX’s RSA show booth
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
Send out the right message and bring the competition to . . .
you.
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
Anything is possible!
So what is THE SECRET’S secret?
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
THE REAL SECRET (7 words)
“Bennett … possessed all the qualities Ellison was looking for in an adman: He was bright, he was creative, and he was by no means a slave to the literal truth.”
p. 165
No difference
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
THE REAL SECRET (7 words)
God and Man are the same species
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
My Next Adventure: Play Indiana Jones• Ran 24 Oct 2007 in USA Today
• Offer expired on 24 Nov 2007
• Zander announced resignation from Motorola on 30 Nov 2007
• New Indiana Jones movie opens 22 May 2008
• Guess where I’ll be & what I’ll be doing?
©2008 by Rick Bennett • THE SECRET of Guerrilla Warfare
RSVP if you want instant email/text results as I look for NYC threats
Recommended
