THE STORY

SOIL COFFEE FARM ROASTERY

Branding elements

Oor side products

Narco�ee Roasters is a sustainable specialty co�ee shop concept, with its own roastery. Built on the experience of an already established and awarded team in the Romanian co�ee environment, Narco�ee Roasters wants to bring consumers closer to specialty co�ee. Narco�ee is the place where all the addicts for real and balanced co�ee meet. Here narcos exchange experiences, stories and doses. Narco�ee is a dangerously good place because addictionis contagious.

The engine of this concept is a Barista Academy, led by a worldwide champion and the continuous training of future Narco�ee team members. Moreover, through a mature and well defined interior design, top rank machines, Narco�ee Roasters co�ee shops will manage to build a community of co�ee lovers, united by passion and curiosity for specialty co�ee.

Stay True to Co�ee is the Narco�ee Roasters statement. We commit to speak about the co�ee process from the plantation to each cup through a subtle, honest and bold story.

speciality co�ee(over 85 points in Cup of Excellence competitions)direct product quality control (from negotiation to selection and roasting)barista Academy (national center for training Narco�ee personnel)world champion (responsible for selection and personnel training)top rank machinery in each co�ee shopwell experienced team in creating and developingfood conceptsknow-how in the growth andmanagement of co�ee brandsinterior design with a mature and well defined touchhighly spirited brandwith a strong and refreshing identity

KEY FEATURES