The Third PlaceHow to Use Digital Technology
To Create Unique Customer Experiences
Geoff McDonald @BookRapper BookRapper.com
The Book
GeoffMcDonald.com/blog
Infinite Possibility by Joseph Pine and Kim Korn
The Book
The Authors
Joseph Pine Kim Korn
The BIG Idea
From Explore to Create
Speed RAP
Digital Experiences
Your Challenge : Fuse the Real and the Virtual
Create Your Third Place
Real VirtualFusion
Book Rapper Says...
Business Design : 2032
The Experience Economy
GeoffMcDonald.com/blog
Their earlier book...
Pine and Gilmore
Beyond Goods and Services
Goods
Services
Experiences
Transformations
Economic Value
Actions to Create Economic Value
Guide
Stage
Deliver
Make
Goods
Services
Experiences
Transformations
Economic Value
To Customise or Commoditize?
Guide
Stage
Deliver
Make
Commoditize
Customize
Goods
Services
Experiences
Transformations
Customize
Customize
Commoditize
Economic Value
Real and Virtual
GeoffMcDonald.com/blog
The Physics of Reality
MATTER(atoms)
Material Substances
TIME(actual)
Actual Events
SPACE(real)
Real Places
NO-TIME(autonomous)Autonomous Events
NO-MATTER(bits)Digital Substances
NO-SPACE(virtual)Virtual Places
The Physics of Virtuality
MATTER(atoms)
Material Substances
TIME(actual)
Actual Events
SPACE(real)
Real Places
NO-TIME(autonomous)Autonomous Events
NO-MATTER(bits)Digital Substances
NO-SPACE(virtual)Virtual Places
The Opposites of Reality and Virtuality
MATTER(atoms)
Material Substances
TIME(actual)
Actual Events
SPACE(real)
Real Places
NO-TIME(autonomous)Autonomous Events
NO-MATTER(bits)Digital Substances
NO-SPACE(virtual)Virtual Places
Eight Worlds
NO-TIME(autonomous)
NO-MATTER(bits)
NO-SPACE(virtual)
VirtualityAlternate Reality
SPACE(real)
NO-TIME(autonomous)
NO-MATTER(bits)
Augmented Reality
TIME(actual)
SPACE(real)
NO-MATTER(bits)
Reality
TIME(actual)
MATTER(atoms)
SPACE(real)
MATTER(atoms)
SPACE(real)
Warped Reality
NO-TIME(autonomous)
Augmented Virtuality
MATTER(atoms)
NO-TIME(autonomous)
NO-SPACE(virtual)
Physical Virtuality
TIME(actual)
MATTER(atoms)
NO-SPACE(virtual)
Mirrored Virtuality
TIME(actual)
NO-MATTER(bits)
NO-SPACE(virtual)
Reality
GeoffMcDonald.com/blog
The ultimate experience
Reality
TIME(actual)
MATTER(atoms)
SPACE(real)
Reality is like a...
The Fusion of Real and Virtual
Real VirtualFusion
The Third Place
Fusion becomes more normal, either/or becomes both
Real VirtualFusion
The Third Place
Augmented Reality
GeoffMcDonald.com/blog
Augment or enhance the world around us
Augmented Reality
TIME(actual)
SPACE(real)
NO-MATTER(bits)
Information that informs our sense of location
GPS Navigation
Alternate Reality
GeoffMcDonald.com/blog
Start with Reality and impose an alternative on top
Alternate Reality
SPACE(real)
NO-TIME(autonomous)
NO-MATTER(bits)
Go Car Barcelona
Go Car Barcelona
Warped Reality
GeoffMcDonald.com/blog
Take a Real experience and twist it’s time
MATTER(atoms)
SPACE(real)
Warped Reality
NO-TIME(autonomous)
Movies warp our sense of time
Virtuality
GeoffMcDonald.com/blog
The exact opposite of Reality
NO-TIME(autonomous)
NO-MATTER(bits)
NO-SPACE(virtual)
Virtuality
Virtual Reality as part of a computer game
World of Warcraft
Augmented Virtuality
GeoffMcDonald.com/blog
Use Matter to enhance the Virtual
Augmented Virtuality
MATTER(atoms)
NO-TIME(autonomous)
NO-SPACE(virtual)
Move the controller to impact the virtual reality on the screen
Wii Bowling
Physical Virtuality
GeoffMcDonald.com/blog
Bring the Virtual to life in the Physical world
Physical Virtuality
TIME(actual)
MATTER(atoms)
NO-SPACE(virtual)
Design it online and then build it in reality
LEGO Designer
Mirrored Virtuality
GeoffMcDonald.com/blog
Present Real time information in a Virtual way
Mirrored Virtuality
TIME(actual)
NO-MATTER(bits)
NO-SPACE(virtual)
Real Time Mapping
More...
GeoffMcDonald.com/blog
Buy the Book!Infinite Possibility by Joseph Pine and Kim Korn
The Experience Economy, Authenticity
Buy the Books!
Become more aware of the blur between Virtual and Real
Notice the Fusion!
Real VirtualFusion
Recording available for members at : BookRapper.com
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