The Tipping Point Written By Malcolm Gladwell
Preview by AbdelRhman Tantawy
About the Book
The Tipping Point: How Little Things Can Make a Big Difference (ISBN 0-316-31696-2)
A book by Malcolm Gladwell, First published by Little Brown in 2000.
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What is The Tipping Point ?
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It is the break even point
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It is the break even point
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Point when everything changed
"the moment of critical mass, the threshold, the boiling point.“
Malcolm Gladwell
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Every big something have big point
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"Ideas and products and messages and behaviors spread like viruses do."
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THREE LAWS OF
EPIDEMICS
Three
Laws of Epidemics
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1 Law of the Few
Three
Laws of Epidemics
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1 Law of the Few
2
Stickiness Factor
Three
Laws of Epidemics
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1 Law of the Few
2
Stickiness Factor
3
Power of Context
Law of the Few
The Tipping
Point
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"The success of any kind of social epidemic is heavily dependent on the involvement of people with a rare set of
social gifts." @AxTantawy, The Tipping Point
• People with a special message bring the world together
• Master the weak tie-a friendly or social contact
• Manage to occupy many different worlds and subcultures.
• Acquaintances are social power
Means
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Stay connected & know lots of people
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Low of few depend on Three types of people
Connectors Mavens Salesmen
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Low of few depend on Three types of people
Connectors Mavens Salesmen
@AxTantawy, The Tipping Point
Low of few depend on Three types of people
Connectors Mavens Salesmen
@AxTantawy, The Tipping Point
Low of few depend on Three types of people
Connectors Mavens Salesmen
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Social Glue – Spread Message Connectors
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link us up with the world ... people with a special gift for bringing the world together.
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They are a handful of people with a truly extraordinary talent
Connectors
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His social networks are over one hundred people.
(1082)
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Data Banks, Provide the Message Mavens
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Always responsible for collecting data
Everyone reference
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Love sharing this information with other
people
(They don’t persuade people, but teach
and explain)
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Persuade Us Salesmen
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Beyond words, but character traits that impact others: charisma, body language etc.
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Yes, I’m a F****n
Salesman By nature
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Stickiness Factor
The Tipping
Point
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the specific content of a message that renders its impact memorable.
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Is Your Id StickyTipping Point
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Is Your Id StickyTipping Point
Is the message so memorable that it incites change?
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How to get someone’s attention and keep it
• Concrete – Help people understand your idea
• Credible – Belief
• Emotion – Care
• Stories – Propel to action
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Power of Context
The Tipping
Point
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Context = Epidemics Human behavior is influenced by its environment.
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Epidemics are sensitive to the conditions and circumstances of the times and places in which they
occur- the context
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Two Context Rules
1. The Good Samaritan
Theory
2. Channel Capacity
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“The convictions of your heart and the actual contents of your
thoughts are less important, in the end, in guiding your actions than
the immediate context of your behavior.”
1. The Good Samaritan
Theory
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Amount of space in our brain for certain kinds of
information
2. Channel Capacity
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How to Achieve Successful Epidemics???
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How to Achieve Successful Epidemics???
1. Change is possible.
2. transform behavior
3. 80/20 Rule.
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Change is possible. Simply think different
1.
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2. People can radically transform their behavior /beliefs if given the right kind of motivation.
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3. The 80/20 Rule
Only takes the smallest infractions to cause the
smallest changes. Just requires the slightest push in the right
direction.
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Three
elements you can create
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1 Law of the Few
2
Stickiness Factor
3
Power of Context
Conclusion
It is all about
Right people, with the Right message, at the Right time & place.
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Advice FOCUS , TEST & BELIEVE
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