Xavier Corman | Martin van Wunnik 1 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 1 19/09/2012
Finance workshop
The top 5 reasons why an investor will NOT
invest in your startup
Martin van Wunnik
Xavier Corman
Vladimir Blagojević
Xavier Corman | Martin van Wunnik 2 19/09/2012 2 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević
Who are we ?
Martin van Wunnik
Xavier Corman
Vladimir Blagojević
Xavier Corman | Martin van Wunnik 3 19/09/2012 3 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević
This presentation is available for free:
http://www.slideshare.net/xaviercorman
http://www.slideshare.net/FinanceCoach24
http://www.slideshare.net/VladimirBlagojevic
Xavier Corman | Martin van Wunnik 4 19/09/2012 4 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević
http://www.ideaowl.com/blog/2011/06/microconf-2011-3-surprises-
and-learnings-from-best-conference-ever/
Xavier Corman | Martin van Wunnik 5 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 5 19/09/2012
Investor’s motivations
1. Team
2. Business model
3. Scalability
4. ROI
5. Exit strategy
Xavier Corman | Martin van Wunnik 6 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 6 19/09/2012
Team
Xavier Corman | Martin van Wunnik 7 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 7 19/09/2012
Business model
Xavier Corman | Martin van Wunnik 8 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 8 19/09/2012
Business model
“How will you make money ?”
Tech startup: Your product is only 1/3 !
Freemium (« build a community »)
Burn rate, cash crunch, « valley of death »
Xavier Corman | Martin van Wunnik 9 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 9 19/09/2012
Required Cash-Flow
Xavier Corman | Martin van Wunnik 10 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 10 19/09/2012
@VladBlagi
10steps2.com
A Scalable Business Checklist
Get your innovations funded
Xavier Corman | Martin van Wunnik 11 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 11 19/09/201210steps2.com
WHAT ARE YOU
BUILDING?
Xavier Corman | Martin van Wunnik 12 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 12 19/09/2012
Xavier Corman | Martin van Wunnik 13 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 13 19/09/2012
WHAT IS YOUR INVESTOR
THINKING ABOUT?
Xavier Corman | Martin van Wunnik 14 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 14 19/09/2012
YOU ARE BUILDING A MONEY
MAKING MACHINE
Xavier Corman | Martin van Wunnik 15 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 15 19/09/2012
How will you make money?
Who is buying?
How will you reach
customers?
Why are you worth buying? Why are you
different?
2. custom
er
3. unique
value proposition
1. revenue
4. chann
els
Xavier Corman | Martin van Wunnik 16 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 16 19/09/2012
AND IT’S GOT TO BE SCALABLE
Xavier Corman | Martin van Wunnik 17 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 17 19/09/2012
Easy to sell
Easy to deliver
Repeatable business
Scalable growth engine
Big, growing market of buyers
Unfair advantage
Xavier Corman | Martin van Wunnik 18 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 18 19/09/2012
10 STEPS TO A SCALABLE BUSINESS
A free course at 10steps2.com
10steps2.com
Xavier Corman | Martin van Wunnik 19 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 19 19/09/2012
Bank loan
100 + 12 = 112
Principal & Interest
� Able to pay back over time
� Guarantees
ROI = Return on Investment
Xavier Corman | Martin van Wunnik 20 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 20 19/09/2012
100
506
122
Xavier Corman | Martin van Wunnik 21 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 21 19/09/2012
Xavier Corman | Martin van Wunnik 22 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 22 19/09/2012
www.impulse.de
weighted average cost of capital (WACC)
Cost of Equity (Re) = Rf + Beta (Rm-Rf).
After-tax cost of debt
Xavier Corman | Martin van Wunnik 23 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 23 19/09/2012
Exit Strategy
A business angel is a wealthy individual who invests in a startup
company with his or her own money with the aim of achieving a
financial return through capital gain at exit.
No STRATEGY to the next step => NO INVESTOR !
Xavier Corman | Martin van Wunnik 24 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 24 19/09/2012
How to finance your start-up ?
Xavier Corman | Martin van Wunnik 25 19/09/2012 Xavier Corman | Martin van Wunnik | Vladimir Blagojević 25 19/09/2012
Q&A
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