The Transformation of South African recruitment
Patrick Traynor, Enterprise Sales ManagerLinkedIn
LinkedIn Culture & Values: Transformation
Transformation of SelfLeave LinkedIn a better professional than when you started
Transformation of CompanyEnable LinkedIn to realize its full potential
Transformation of the WorldCreate economic opportunity for every member of the global workforce
YouC
olleagues
Company
Fun
ctio
n
The country
The W
orld
Recruiters in South Africa on LinkedIn
30018000
The Modern Recruiter’s Guidelnkd.in/modernrecruiteremea
How is the Transformation of South African Recruitment progressing?
3M+LinkedIn members in
South Africa
3M+ Reported Dec 2013 compared to 2M+ in Dec 2012
South African Recruitment
Opportunity for greater success. SA recruitment
35%
less effective in impacting new hires than EMEA average
Accessing quality
313M+ Members
72% Passive
28% ActiveNew employees sourced
through LinkedIn are
40%
less likely to leave within the first six months
*This is calculated by the % of new hires in EMEA
impacted by LinkedIn products, vs. % of new hires in
South Africa impacted by LinkedIn products
Lacking impact
InMails. Acceptance rate in South Africa is 6ppts higher than the EMEA average, partly due to lower saturation in the market
InMail acceptance rate in the last 12 months for South Africa
InMail acceptance rate in the last 12 months for EMEA
25%31%
InMails sent per 100 members in South Africa
InMails sent per 100 members in EMEA
125
Data from June 2013 to July 2014
Trend. South African recruiters are using media more effectively than before, but there’s still a big opportunity for greater results
In South Africa, recruiters are using LinkedIn media
9% moreeffectively than last year
Data from July 2013 to June 2014
*This is calculated by the % of new hires in South Africa impacted by LinkedIn Media in July-Dec 2013 vs. Jan-June 2014
But South Africa is still
24% lesseffective with LinkedIn media than the
EMEA average
Transformational Leaders: today’s speakers
Where will Transformation lead us?
In the war for talent, the employer branding battle is in full swing
From Global Recruiting Trends Survey 2013
When considering a job change
#1Company has a reputation
as a great place to work.
Online professional networks are the fastest growing channel for promoting employer brands
From Global Recruiting Trends Survey 2013
Clients who invest in branding on LinkedIn can more successfully hire passive and active candidates
Series10%
10%
20%
30%
40%
hires
3x
Percent of all hires impacted on LinkedIn
Clients on LinkedIn(Recruiter + some Jobs)
Clients who have invested in talent brand on LinkedIn
(The LinkedIn Solution)
Mobile usage in South Africa is increasing
36% of LinkedIn’s unique visitors came through mobile last month,
vs 26% this time last year
13% of LinkedIn’s unique visitors came exclusively through mobile last month,
vs 6% this time last year
You18K
recruiters
Impact opportunity
Employer Brand
Mob
ile
Talent brand is #1 factor when considering a new job
From Talent Trends Survey 2014
Most organizations aren’t investing enough to meet candidate demand for recruiting on the go
From Global Recruiting Trends Survey 2013
Impact. South African recruiters have an opportunity to transform their use of LinkedIn to match EMEA performance
Data from July 2013 to June 2014
In South Africa, recruiters are using LinkedIn
35% lesseffectively in the last 12 months vs.
the EMEA average
*This is calculated by the % of new hires in EMEA impacted by LinkedIn products, vs. % of new hires in South Africa impacted by LinkedIn products
29% less effective with Recruiter than EMEA average
43% less effective with Jobs than EMEA average
South Africa is…
24% less effective with Media than EMEA average