Ultimate Guide To
CONTENT SYNDICATION
Based on an article that originally appeared on my site.
SyndicationRepublishing or repurposing
original content on a different channel to maximize reach.
(e.g. Seinfeld originally aired on NBC but has since been syndicated on many networks)
Original Content
(potential reach 5,000)
(potential reach 50,000)
(potential reach 100,000)
(potential reach 75,000)
Syndication Maximizes Reach
Whether You Use Your Company Site as a Spring-board…
Gregory Ciotti utilizes his own name as well as the credibility of
HelpScout’s blog in this syndicated Entrepreneur article
…or you Syndicate From Your Own Personal Blog.
Whereas my syndication on sites like The Next Web comes from my
personal blog.
You Need to Build a Reputation Before you Start Syndicating
First comes reputation…
…then comes syndication.
2) GUEST BLOGGuest blogging is a fantastic way to build your reputation and relationships with publications.
Guest BloggingWriting original content for another
publication to extend reach. (e.g. Seinfeld appearing on a talk show to
promote his new show. Puffy shirt optional.)
You tellin’ me I should check out this other Slideshare?
3) TARGET PUBLICATIONSReach out to publications efficiently, by specifically targeting sites that syndicate the type of content you produce.
The Simple Formula for Successful Syndication Outreach
1.
2.
Compile a list of websites that regularly syndicate content like yours.
Find the editor or person in charge of syndication, craft a quality pitch and then reach out.
The Simple Formula for Successful Syndication Outreach
1.
2.
Compile a list of websites that regularly syndicate content like yours.
Find the editor or person in charge of syndication, craft a quality pitch and then reach out.
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