Todd Wright – Threesides Marketing
www.threesides.com.auwww.facebook.com/threesideswww.twitter.com/threesideswww.linkedin.com/company/threesideswww.slideshare.net/threesideswww.pinterest.com/threesidespins
#1 UNDERSTAND YOUR DIGITAL CONSUMER
• What is the value of a digital sales lead
• Are they lookers or buyers?
• What is their lifetime value?
• What are the digital pathways to your door
Develop a digital persona
Your Digital Customer
#2IDENTIFY YOUR DIGITAL FOOTPRINT
1. What does your business look like online right now?
2. Where can I find you? 3. Where can’t I find you? 4. What do I find when I
get there?5. How accurate is your Digital pitch?
Your business Digital Footprint
# 3INVEST IN DIGITAL
Almost three-quarters of Australian companies are planning to increase digital spend this year, with digital marketing budgets expected to increase an average of 28%.
# 4CREATE MEANINGFUL CONTENT
200 different ingredients in their ‘secret recipe’
# 5PAY TO PLAY IN SEARCH
# 6GET TO KNOWSoLoMo
# 7KEEP IN REGULAR CONTACT
# 8PULL YOUR WEBSITE UP THE MARKETING FOOD CHAIN
# 9 DISCOVER CONVERSION RATE OPTIMISATION
#10MEASURE,MEASURE,MEASURE.
1. Website analytics2. Social Media – Engagement + Reach+
Sentiment3. Reviews – Sentiment + issues resolved4. Search – SERP’s + Page views5. SEM – Clicks + Conversion6. Contact forms – leads7. Ecommerce – direct sales8. Budget – ROI of activities
REPORTING: What are you measuring online?
Online Marketing – TO DO LIST
1. Understand your customers and digital footprint
2. Choose your tactics 3. Set the budget4. Balance complex digital with
simple digital5. Measure, Measure, Measure6. Rinse, Lather, Repeat
www.threesides.com.auwww.facebook.com/threesideswww.twitter.com/threesideswww.linkedin.com/company/threesideswww.slideshare.net/threesideswww.pinterest.com/threesidespins
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