I G N I T E SALES MASTERY 2015
Tina Beliveau, Realtor & CEO
The Beliveau Group of Keller Williams
Legacy in Baltimore, Maryland
Facebook.com/Tina.Beliveau {personal}
Facebook.com/BeliveauGroup {business}
I G N I T E SALES MASTERY 2015
About The Beliveau Group • Anticipated 2015 Production:
– $55 million settled volume
– 200 settled transactions
• 85% of our is business repeat/referral
• We use Facebook to differentiate our marketing and elite customer service
I G N I T E SALES MASTERY 2015
Facebook Followers Describe Me As…
• Creative
• Inventive
• Fun
• Outside the box
• Consistent voice - posting regularly
• Well branded
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Branding
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My Facebook Followers Enjoy:
• Invitations to & pictures of fun client events
• Postings of houses for sale & houses sold
• Pictures of new homeowners
• Guess the List Price
• Personal Stories
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Settlement Photos
Tip: Tag clients, Realtors, settlement agents, etc.
I G N I T E SALES MASTERY 2015
Coming Soon Ad Guess the List Price
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Community Service
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Passive Recruiting
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VIP Client Treatment Public Relations
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Sharing Great News & Results
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Success Stories
Tip: Thank referral sources, and weave posts in to your farm or neighbors
I G N I T E SALES MASTERY 2015
Best Practices for Personal Profile
• 20-30% business content - maximum
• Share your real life - kids, pets, major events, personal interests
• People want to engage with a REAL person, not a neverending stream of real estate spam
I G N I T E SALES MASTERY 2015
Best Practices for Personal Profile
• Keep it POSITIVE and NEUTRAL!
• No polarizing topics – you’ll lose business
• Track and acknowledge birthdays, life events, big news, sad news
– I call clients, text them, write cards, and send flowers depending on the situation
I G N I T E SALES MASTERY 2015
Best Practices for Facebook Use • Use Friend lists to tailor your content to the
right audience. This prevents over-saturation and unfollowing.
– Categories: Clients, Close Friends, Family, Top Clients, Realtors, Lenders, etc.
• Check Client’s/Realtor’s Facebook profile before connecting