we are a Design And Innovation Consultingchanging the world, one start-up at a time.
[email protected] || +91-8147083330
Tinkerform
we started out last year because of a simple reason,
1000's of start-ups in bangalorebut so few success stories?
?
?
?
our value proposition is,
the thing we do best.
design
research
product ux
storytelling
ui
insightgeneration
branding
workshops serviceinnovation
design
technology business
and you don't worry about design.
you focus on
we focus on
together wecreate greatproducts andservices.
We worked with ListenIn team
to create a platform for music
listeners to not just listen but
discover great handpicked
music and share it with their
friends.
[currently in alpha]
We worked with Chefensa
to enable people to connect
the with the chefs whose
food they are served, one
chef at a time.
We felt the biggest insight
was the detachment of
grownups from food; this
way noone will ever become
loyal to a food brand.
[startup closed]
We worked with makeystreet
to tell their value proposition
right to people at makerfaire
with an identity and a simple
project page.
Link :
http://www.makeystreet.com/alex/firefly-v1/overview
Makeystreet FireflyUnicycle
We worked with Wagr team
so that pet owners can
keep calm and focus while
we keep an eye on their
pet through mobile tech.
[currently under dev]
We partnered with zehntech
it consulting to launch their
first product into the market
that enables companies to
store their data in their
premises.
[its a live product for the
enterprise]
we are here to offer you
an outsider's perspectivebesides our skills in design, business and research
We start from a user's
perspective when we
go about collaborating
on a product.
these insights help
to identify relevant
problems to solve.
we conduct user
interviews to map,
identify & understand
users/customers.
EXTREME CHARACTERISITICSHABITS
Consumption Throughout the day Once in a day
Discovery Quite active Rarely
Reason to listen Listen to details Act as background
Mobile device Nexus 5 Nokia ASHA
Internet Always ON For sometime in a day
Where do you find such good music?
Pick 1 song on grooveshark; radio; last song; similar songs
Aditya Bandi , 25 Entrepreneur
Do you recommend music to your friends
We don’t recommend general good songs; I recommend new fresh song/ artist;
Shobhan Shah, 25 Student
We utilize storytelling and
workshops to build a
shared understanding
of users, problems and
ideas.
Swipe up and down,Amazing playlists to be found!
No more mind reading required,each playlist tells what its about!
People take playlists quite literallywhile imaginally it could be a story
Its not justa list of songs.Feels like somebody put a life in it
Onceuponatime...
Onceuponatime...
He tapped the play button and it was love at first sound.
|| i
The song literally stood outand so Arjun went further in
This songis abouta wishlistthat...
A song is not a superposition of words on tune.Its much more than that,the musician’s effort and soul.
He knew he would be playing it again,so he marked the track as a favorite.
Nobodyexpressed itthis beautifully.
Liked the app he so much,that it saved us advertising costs!
Inviting a friend was made so cool,that people invited rather than telling
Nithin is somuch intomusic, he will love this
Why not add music to the invite?And that too your favorite one!
Nice!!Pixels,Why don’tyou align!
meanwhile, in Nithin’s world... Nithin was not always this serious about Pixels.But now they pay him, so he cries and tries.
Nithin is from Ranchi, went to delhi for studyand came to Bangalore with his first job in his hand.
He is 24, Male, Indian.
Hi Nithin!
Your friend just tried our app and he feels that you would like it too. Give it a shot. Try it out. If you want something better we would love to know!
Cheers!
So Nithin went to download the app. The app was really light andinstalled quickly. He opened the app and played out Arjun’s song.
|| i
Nithin explored the appwhile the music played.
The music playlists are beautifulI can share music with my friendskeep my music offline
Looks worth a try!
The drummingwas so cool!Let’s listen to some cool drumming!
|| i
And as he thought this,he looked at the screen,the song had the DRUMS taghe just tapped and a drumplaylist was there.
Ah, Nice!
drums classicmorning
drum 1drum 2drum 3drum 4
He viewed the drum tracksand liked oneDrums playlistLet it beLet it be
Invite friends
Invite
VintageVintage Let it be
Karma
Let it be
We prototype a lot.
Meaningful value
propositions / products
are never first attempts
but rather thought
through iterations.
That's why we spent
heavily in processes
and toolsets;
borrowing, hacking
and creating.
Arjun didn’t know this would happen...The app made an artist mix for Arjun,with artist most popular, least popularand personal favorites.
And when he get’s bored,just hit refresh and next mix is there.Oh and its available offline!
You areso COOL!
The first time Arjun played the mix,he got to hear a message by the very artist!
You guys :)
If we hadmade arteven thatwould......
He was still trying to align Pixels when he got a notificationfrom Arjun. It was about some app.
01
ummm...
SHARESharing a song was made super easythe next easy thing to play
Hit share and tap a friendthen tap the next friend
having only 10 friends keeps it easy
Arjun wouldlike this onetoo, let me share it with him.
Share
Karma
Understand Business
goals and needs
Investigate User
needs and goals
Engage
Probe
Innovate
Create
Conceptualize as per
Business & user needs
Create Design Deliverables
& help dev initiation
we would love to look into
a design strategyfor your startup.
our toolset for working with design strategy
Stakeholder
Interviews
Wireframing
Interactive
Prototypes
Mobile
Design
Colour
SelectionInsight
Generation
User
Personas
User
Journey
Mapping
UX Reviews
Concept
Experience
story
User
Interviews
Competitor
study
Domain
study
Design
Opportunity
mapping
Tinkerform
Get in touch : [email protected] || 8147083330
Know more : www.tinkerform.com
“Every idea has a form”
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