TOURISM DEVELOPMENT POTENTIAL OF GREATER FRANCISTOWN
(OPPORTUNITIES AND STRATEGIES)
Zibanani Hubona
20th August 2014
PRESENTATION STRUCTURE
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ESTABLISHMENT OF BOTSWANA TOURISM
ORGANISATION Established by Act of Parliament of 2004 as
Botswana Tourism Board Act repealed and replaced in May in 2009 by the
Botswana Tourism Organisation Act 2009 Operations commenced in 2006 Current staff complement is 92 out of an
approved complement of 104 7 Satellite Offices, 5 Tourist Information Offices
and 3 Overseas Offices (UK & Ireland, USA, Germany - Austria, Switzerland, France and Italy)
BTO Office
Ongoing & Planned Projects
BTO HEADQUARTERS
GABORONE
Maun
Selebi Phikwe
F/town
GhanziPalapye
Tsabong
Kasane
Maun AirportInfo
KangInfo
LetlhakaneInfo
Kasane AirportInfo
BTO OFFICE COVERAGE
Gabs Mall Info
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OVERVIEW OF BTO MANDATE
Marketing and Positioning Botswana as a premier tourist destination
Investment Promotion, Product and Geographic Diversification in the Tourism sector
Grading, Classification and Certification of tourism facilities
INVESTMENT OPPORTUNITIES AROUND FRANCISTOWN
1. Dams Opportunities Shashe Ntimbale Dikgatlhong
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1. Francistown Educational Park, Farms 84, Farm 77
2. Nyangabwe Hill
3. Tachila Game Reserve
4. Development of Tourism Circuits
5. Other Cultural and Sporting Tourism (e.g. Northern Letlhafula, Domboshaba)
6. MICE Tourism
OTHER ATTRACTIONS THAT CAN BE DEVELOPED
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• Funding for infrastructure development• Stakeholder concerted effort• Creativity in Product Development• Private Sector Investment for JVPs to
fully commercialize some projects
CHALLENGES
THANK YOU!!!
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