Introduction: Japanese Multinational Company Headquarters in
Minato , Tokyo , Japan Primarily Known as manufacturer of
automobiles and motorcycles HISTORY: Founder :- Soichiro Honda
Founded:- September 24,1948 The first production automobile :- T360
mini pick- up truck
PRODUCTS: Fit Civic Accord Insight CR-V Ridgeline Pilot and
Odyssey.
Price: Varies Car by Car In Pakistan: The new models of Honda
automobiles in Pakistan range in minimum of 15 lacs Place: In
Pakistan: Head Office is in Lahore Many Large showrooms in big
cities i.e. Peshawar, Karachi, Islamabad, Multan ACCORD: 4600000 Rs
CR-V : 4200000 Rs CIVIC(AUTO): 1900000 Rs CIVIC: 1820000 Rs CITY:
1200000 Rs
Parts/ Service Promotions: Longer Life Tires New Price
Promotions: Honda Graduate Program HONDA promotes its products
through; Ads, billboards, tv, Sponsoring sports events Customer
service Environment friendly automobiles Through Websites
HONDA official slogan is HONDA has never used its slogan to
sell its products but it was Mr. HONDAs belief that it will built
products sell themselves.
We see "The Power of Dreams" as a way of thinking that guides
us and pushes us forward. The strength of our company comes from
this philosophy which is based on the visionary principles of our
founder, Soichiro Honda. We see the world not as it is, but as it
could be. We see the world through the eyes of dreamers. Because we
are a company founded by a dreamer. And we are a company built on
dreams.
HONDA has segmented its market in a way that its: ACCORD
&CR-V is for elite class HONDA CIVIC for upper middle class
HONDA CITY for only middle class
Honda always has targeted upper class groups, upper middle
class, and middle class & have been very successful in
maintaining its target market and providing with the products of
their needs.
HONDA HAS MAINTAINED A DISTINCTIVE IMAGE DUE TO: STRONG BRAND
NAME UNIQUE STYLE & DESIGN COMFORT SAFETY
Brand name image Smoother drive as compared to competitors
Efficient performance Quality ISO Certification Highly loyal,
committed and motivated employees Hardworking, experienced and
qualified staff
Honda in Pakistan has a lower sales value than Suzuki and
Toyota. Its Distribution Centers are less People of Lower Class are
unwilling to buy it because of its image as high status car Hondas
are expensive to buy and maintain then its counterpart rivals. It
faces a long road in gaining trust and making ways to remove the
image that Hondas are unreliable cars.
Customers realizing quality matters, as problems are already
cropping up in new entrants models Initiatives and proposals in
process for coping with increased demand of bikes Newer segments
introduced with entry of new models, design, which still have huge
potential for growth Karachi, a segment which has tremendous
potential for growth and profitability.
Crucial economic conditions of Pakistan can lead to the
decreased sales . WTO (World trade Order) opening local markets for
global competition Competitors launching newer models with stress
on reduced price for our price-sensitive economy proving serious
threat in near future The biggest threat for HONDA is TOYOTA
Introduction: Japanese Multinational Company Headquarters in
Toyota,Aichi,Japan. Primarily Known as manufacturer of automobiles
Toyota Motor Corporation is Japans number one carmaker. HISTORY:
Founder :- Kiichiro Toyoda Founded:- August 28, 1937 Launched their
first car (SA model) in 1947
PRODUCTS: Camry Corolla 4Runner Land Cruiser Sienna Lexus
Yaris
Price: Varies Car by Car Too In Pakistan: CARS: Minimum 10 lacs
to 20 lacs SUVs: Minimum 50 lacs to 2 Crore Corolla 1.3L GLi Rs.
1,621,300 Corolla 1.3L XLi Rs. 1,491,300 Corolla 1.6 GLi A/T Rs.
1,786,300 Altis 1.6 M/T Rs. 1,859,500 Altis 1.6L M/T SR Rs.
1,949,500 Camry (Auto) Rs.7,999,000 Camry(Manual) Rs. 7,799,000
Land Cruiser Prado Rs.16,899,000
International Presence: Over 170 countries worldwide In
Pakistan: Many Large showrooms in big cities i.e. Peshawar,
Karachi, Lahore ,Islamabad, Quetta,Multan,Faisalabad etc.
PARTS AND SERVICE PROMOTION: EARLY BIRD SERVICE 60MINS SERVICE
SALES PROMOTION: Toyota have excelled in public demand and mainly
in price issues. TOYOTA promotes its products through; Ads,
billboards, tv, Sponsoring sports events Customer service Through
their websites
TOYOTA official slogan is This tagline embodies the spirit of
constant innovation on the part of Toyota. It lends the
associations of quality and technological capability to the
brand.
Our mission is to deliver to you, the consumer, the level of
service that mirrors the quality and characteristics of our brand.
"To sustain profitable growth by providing the best customer
experience and dealer support.
Target Market contain SCOIN and CAMRY for young adults LEXUS
and SUVs for elite class Hybrid Car PRIUS for economy class COROLLA
and CORONA for upper middle class CROWN for upper class
TOYOTA POSITIONED THEIR BRANDS IN: Majestic Quality
Commitment
A Motivated and extremely productive work force. Low cost, high
quality factory operations guided by just in time. Long-term
partnerships with suppliers. Careful market research and short
design to show room cycles so as to keep models closely aligned
with market demand. Having outstanding labor relations. Strong
employment relationship. Long-term relationship with supplier.
Customers not segmented Production operation not very good as
the product needs to be reworked Limited Research and Development
done as compare to competitors High level of responsibility on
employees shoulders Lack of flexibility in the company Continuous
stress on employees due to Continuous improvement.
Toyota now have a reputation for manufacturing environmentally
friendly vehicles. Producing high quality, small and fuel efficient
cars that can attract the consumers. The company has launched its
new Aygo, which is targeted at the streetwise youth market and
captures (or attempts to) the nature of dance and DJ culture in a
very competitive segment. The vehicle itself is a unique
convertible, with models extending at their rear! The narrow
segment is notorious for it narrow margins and difficulties for
branding.
Rising gasoline prices triggered by decisions of the OPEC oil
cartel to hike crude oil prices substantially. Continuing
appreciation of the yen. Expanding demand in the Japanese auto
market. Escalating competition in the low priced car market by the
entrance of several newly industrialized countries. Increasing
sales of imports.
0 50 100 150 200 250 HONDA TOYOTA RevenueREVENUE Honda 107.82
Billion US $ Toyota 235.89 Billion US $
5.2 5.4 5.6 5.8 6 6.2 6.4 6.6 6.8 7 HONDA TOYOTA Operating
IncomeOPERATING INCOME Honda 6.87 Billion US $ Toyota 5.82 Billion
US $
0 50 100 150 200 250 300 350 400 HONDA TOYOTA Total AssetsTOTAL
ASSETS Honda 139.61 Billion US $ Toyota 370.3 Billion US $
0 20 40 60 80 100 120 140 HONDA TOYOTA Total EquityTOTAL EQUITY
Honda 53.69 Billion US $ Toyota 128.32 Billion US $
0 50000 100000 150000 200000 250000 300000 350000 HONDA TOYOTA
EmployeesEMPLOYEES Honda 178,960 Toyota 317,734
0 1000 2000 3000 4000 5000 6000 HONDA TOYOTA 1998 PRODUCTION
COMPARISON CHART 1998 PRODUCTION COMPARISON CHART Honda 2,300
Toyota 5,200