•Trend Watch 2009“Global Alternative
Wellness”Bonnie Canavino
PresidentRed Cherry Group
2009
We are in a revolutionary era of surprise and innovation!
You need to think and act like a revolutionary!
Age of the Unthinkable‘Quote from Joshua Cooper Ramo ‘The Age of the Unthinkable’
New Market Customer & Trends are in development• Conscious Consumer
• Responsibly uses product• Seeks Businesses of trust• Attracted to Advantages
• Embracing new habits• Is finding products and service
she can afford• Is focusing on
preventative healthy life style
• Is searching for release of stress
New Spa Client is Setting the Trend
Identifying
• Your new Community
Strategize
RevolutionizeEducateRevitalize a New Culture
Act to Alternative
• Wellness
• Healthy Lifestyle
• Green
Age of the Unthinkable
First Global Ritual Embracers / last 10 years› Destination Spas - Internationally Grown / Vacation
Abroad› Resort Spa – National Business Retreats / Vacation› Culture Spa – Local Culture Diversification
Spa Community Introduction› City center spas and resorts› Brand name recognized Spas and Resorts › Alternative Self Care Spa Centers› Medi Spas
The Indigenous Revolution
Complete Wellness Treatment No longer a spa world of stand alone
modalities or systems
Alternative Healthy Life Style Choices Alternative health treatments for Proactive
wellness Accupressure, Reiki, Acupuncture, Energy
Work… Personalization incorporated into basic
services Rather then Swedish and deep tissue…a
custom modality therapy Rather then a Specific facial…created
treatment with new modalities
Indigenous Cultural Therapy Preventative wellness themes including
ancient modalities and healing practices from old cultures
Asia, European and New North and South American
Searching for brands that offer specific healing therapy features in the forefront
The New Spa Consumer
The New Spa Consumer
Expectation of Excellence and Advantage!
Revolutionary Environment New Service Culture
Safe…language and treatment attention Comforting…human connection attention Personalization…from entrance to end
Green & Sustainable Luxury without waste…with a silver spoon Wellness spa BRAND product… Organic, natural…
New Financial Commitment Reflects› Understand the New Human Nature
Relieve Fear about spending Eliminate stress out of their lives Include to preventative wellness
› Changes for New Economic Reality Reflect the consumer’s life style…Recycling, Conservation & Self health Spa Service and retail programs to meet, new life management New and Innovative…revolutionize services and retail education and
offerings
The New Spa Consumer
Aromatherapy› Specific Collections
Herbal Foot Soaks› Herbs & Essential
Oils Head Massage
› Shiro Oils Shirodara
› Detoxifying Dosha
› Herbal Balancing
Massage Modalities› Reiki› Abhyanga› Accupressure› American Stone
Herbal Compress› Therapy
Floral Water Therapy› Sense conditioning
Dry Raw herbs› Soak, Scrub…
Global therapies that Complete the Wellness service!
Asian Spa Market steeped in culture service› Presentation protocols› Comfort to beautify the Spirit › Healing Cultural Arts
Asian spa financial structure› Not pledged with high overhead› Use of indigenous healing traditional therapies› Client financial commitment is in balance
Asian Future Trend› Traditional bath houses
Offering massage and additional body therapy creating a new cultural venue of spa for the weary traveler
Why Look to Asia
Javanese Lulur: multi modalities cleansing ritual Thai : ancient massage healing ritual Burmese Jivaka: muscle relief ritual Indian Head Massage: Balancing nervous system ritual Ayurvedic Udwartan: detoxification ritual Ayurvedic Shirodara: deep healing ritual Ayurvedic Abhyanga: lymph/ connective tissue massage ritual Ayurvedic Marma: ancient Indian accupressure for body junctures Indonesian Borea: healing full body health ritual
Asia China, India, Burma, Bali
Discovery by Economics and Local Indigenous Spa Culture Design North Americas are the newest resource indigenous healing rituals
› New Ritual Directive Healing to purify Soothing to calm and anti-inflammatory Spiritual to release tension and demons
› New world of aromatherapy Wild crafted organics : sage, tarragon, myrtle, fir needle, America’s own Peppermint Penny Royal
› New Textures :Wild Crafted and Organic Healing herbs: angelica root powder / evening primrose leaves Floral Water: angelica / hydrangea Paste masks: used dry or wet / blend of root powders and natural clays
› New and advanced techniques Sea Stone massage from Shaman Medicine Soaks with herbs and wild crafted oils Wraps with herbal pastes and floral waters
New North American Rituals
Searching the Future Indigenous Spa Culture Design South America will the next addition to spa rituals indigenous healing rituals
› New Ritual Directive Healing with fruit high in V-C and anti oxidants :
camu-camu fruit› New world of aromatherapy
Palo Santo – family of frankincense - healing
› New Textures similar to North America Healing herbs Floral Water Paste masks
› New and advanced techniques
Next South American Rituals
New Lifestyle Spa Service› Complete Wellness means therapy
in every step, touch and product used including Preventative spa health
consultation Customized Chosen Service therapy
Customized specialized therapy modalities
Customized blended professional products
Sustainable aids and tools Post-custom therapy and home care
retail recommendation experience
Personalization Through Customization
New retail trend is in Customization!› Customizing….home care to match her wellness spa service, directly gives you the power to meet the spa guests search for Pro active lifestyle therapy and advantage
› Personalizing the spa guest home care makes her loyal to you and can grow your retail advantage into new marketing programs
Personalization Through Customization
Questions and AnswersBooth
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