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A PROJECT REPORT
ON
A STUDY OF CONSUMER BEHAVIOR FOR T-SHIRTS
FOR ZEN X PVT LTD
IN PUNE REGION.
BY
NISHANT D GOYAL
UNDER THE GUIDANCE OF
DR. POORNIMA TAPAS
SUBMITTED TO
UNIVERSITY OF PUNE
I n the partial ful fi l lment of the requir ements for the award of M aster of
Business Administration
For
Indira Institute of Management
PuneBATCH (2011-2013)
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ACKNOWLEDGEMENTS
There is always a sense of gratitude towards the people who have helped me in
this project. I am indebted to all those have directly & indirectly helped me in
completing this project.
I am sincerely grateful to Mr. Navnil Das who gave me this opportunity to
work in his organization. I take this opportunity to thank Kiran Sharma (Team
Leader) who guided me for project work.
I wish to express a deep sense of gratitude towards my guide Dr.Poornima
Tapas for helping me throughout the project, providing valuable information
from time to time, and regularly giving me insights at every stage which made
things look simpler.
I would also like to thank my friends who had helped me immensely for
completion of this project report. I am grateful to my parents for their valuable
suggestions & co-operation.
Mr. Nishant D Goyal
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Declaration
This is to declare that I, Mr. Nishant D Goyal student of Master of Business
Administration (MBA) from Indira Institute of Management, Pune, has given
original data and information to the best of my knowledge in the project report
titled A STUDY OF CONSUMER BEHAVIOUR FOR T-SHIRTS WITH
ZEN X PVT LTD IN PUNE REGION under the guidance of Dr.
POORNIMA TAPAS, and no part of this information has been used for any
assignment other than the requirement towards the completion of the project.
This report is prepared independently and all the relevant information is
gathered personally. The report has been solely prepared for partial fulfillment
of Master of Business Administration affiliated to University of Pune and the
vital information would not be shared elsewhere.
Date-
Place- Nishant D Goyal
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1.1) Executive Summary
Title A study of consumer behavior forT-shirts for Zen X Pvt ltd in Puneregion
Company name- Zen X Pvt Ltd Address-
2/262/2 Marunji Road,
Hinjewadi IT park
Pune 411057, Maharashtra India.
Objectives
Following are the objectives of the Research-
Primary Objectives
To Study Consumer Behavior towards purchasing apparel like T-shirt. Studying factors like spending power (money) for T-shirts, frequency of
purchase, place preference of purchase and any special occasion for
purchase etc
Secondary Objectives
Find out ways of spreading more awareness about Customized T-shirt. Finding out if people really prefer online apparel buying. To determine the profit potential for overall apparel business in the market The ways in which the Youth in Pune, mostly college students can be
targeted.
Research Method
The project undertaken was a descriptive research. Researcher undertakes
surveys to learn about peoples knowledge, beliefs, preferences and
satisfactions and to measure these attributes in general population.
This is a descriptive type research in which customers answers the questions
through questionnaire. Also study of all the events and occasions taking place
in Pune region was taken into account. Based on the answers given by the
customers in questionnaire, interpretation are made.
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Survey was conducted to know if customers would like to get a T-shirt
customized for them.
Sampling Method:Random sampling is used for research project. Equal weightages have been to my all
respondent and chose them randomly without any biased like gender, age, income or
culture.
The sample size studied is 100. The respondents were asked to fill in the questionnaire
posted on a website called monkeysurvey.com
(http://www.surveymonkey.com/s/GB9RTVL)
Data CollectionData was collected using Questionnaire. Respondents were asked to fill the
questionnaire online and their responses were saved and analyzed.
The questionnaire consisted of both open end and close end questions.
Key Findings-
People still give preference to buying T-shirt from local shopkeeper or Mallsthan Online buying
The use of online shopping is increasing as compared to what was scenariobefore because of ease and comforts associated with it.
When it comes to buying for more than Rs 3500, people like to go shoppingthan to online search and buy apparels
Suggestions- Since most of the respondent said that they spend less than Rs 1000 in online
buying, the company will have to set the price range below it.
When it came to buying apparels for more than Rs3500, people mostlypreferred to go to Malls to buy since they were able to find many brands,
variety and choices there.
http://www.surveymonkey.com/s/GB9RTVLhttp://www.surveymonkey.com/s/GB9RTVLhttp://www.surveymonkey.com/s/GB9RTVLhttp://www.surveymonkey.com/s/GB9RTVL7/30/2019 Tshirt Survey for Pune region
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The company will need to have more tie ups or have its own outlets to increasesale. It cannot entirely depend on online selling since people still prefer to feel
the quality of clothes and see it before buying.
The website on its own cannot bring business for the firm. Though its one ofthe mode of selling, the company should have more tie ups and have its own
outlets in future to increase its business and spread more awareness about it.
The market for such customized apparel is very vast. The company can alsoexport its product in future, since the textile industry of India is growing year
by year and its exports are increasing.
There is a large chunk of population who still buys apparel from the local clothstore or Malls. Though the trend of online shopping is increasing, but when it
comes to apparel, its increasing at a very slow pace.
Limitations- The sample size chosen for the research project consisted of just youths in city
of Pune and was 100 in number. The time period available for conducting the overall research and analyzing the
responses were limited to 60 days. More efficient and correct information
would have been available if the time period had been more.
The study was restricted to the city of Pune, Maharashtra only. Youths in otherparts of country may have completely different response for the same, which
also needs to be taken into consideration before reaching to any conclusion.
In the questionnaire, respondents preferred to choose more than one optionavailable, since they felt both were suited at the same time. But the online
questionnaire method prevented them from selecting more than one option.
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INDEX
Sr no. Topic Page no
1
1.1
Introduction
About T-shirt printing & Technologies
available
8
9
2 Industry Profile 13
3
3.1
Company and Product profile
About Zen X Pvt ltd
18
19
4
4.1
Product profile
Existing Selling strategy and company
summary
21
25
5
5.1
5.2
Literature review
Consumer Behavior
Factors influencing consumer behavior
34
35
38
6
6.1
6.2
Objectives and Scope
Objectives
Scope
42
43
7 Research Methodology 44
8 Data analysis and Interpretation 51
9 Observations and findings 64
10 Suggestions 67
11 Conclusions and Limitations 69
Bibliography 72
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Annexure 73
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1.
INTRODUCTION
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INTRODUCTION.
BACKGROUND
The report is about studying Consumers Behavior when it comes to buying T-shirts.
Factors such as frequency of purchase, amount spent, preferred locations and
destinations for purchase, any other occasions would be studied in detail. Such
information will help to ascertain the current market profitability, future market
potential, companys scope of expansion etc and also help the company in framing its
strategy to launch its existing range of T-shirts.
Also online selling which is the future market place will be studied.
Using such information Zen X will be able to launch its existing range of T-shirts to
its desired customer segments in a much planned and efficient manner.
When it comes to T-shirts we have all had a fair amount that share quirky, funny or
offensive messages, such shirts help us to express ourselves and display a part of our
personality.
T-shirt Printing
T-shirt printing is an exciting new business that allows people to custom design a
shirt(specifically the design on the front or back) any way that people would like. By
intelligently leveraging cutting edge technology, a T-shirt will harness the power of
computer sublimation to allow custom shirt printing in production runs as small as oneunit.
Its a relatively new concept to design ones own T-shirt .One chooses the material
and style of the shirt, and then the image or graphic one wants can be printed on the
front and/or back. This is the ultimate form of expression. There are no limits to what
one can communicate. Some people might show their fanaticism for a particular sports
team, others a musician. Or one might have a social message or cause on your shirt.Whatever you may decide, one can print any image on your shirt.
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The technology consists of a printer sublimation that allows a computer image to be
applied to a shirt in a high quality, high resolution, economically feasible manner.
This technology creates an image durable enough to withstand thousands of washings.Its photo-like quality, due to significantly higher printer resolution than anything on
the market, will show off any image. The technology is cost effective enough to offer
customers the ability to order just one unit. Finally, the customer may choose from an
extensive library of existing images, supply their own image, or have an artist create
an image for them.
Start up Summary-
Zen X incurred the following expenses for start up:
Two computers -- These were be high end models and utilized the followingsoftware: Microsoft Office, Adobe Photoshop and Illustrator, Corel Draw etc
HP XX Laser Printer -- This is a prototype printer not available to the public.Digital T-shirt Printer (Un-Ts-Mn110)
Website -- This will be used for information disbursement as well as ordering. Shelving display unit -- To display assorted graphic images on paper for easier
viewing.
Two desk/chair/office supplies sets. Small shirt inventory -- Inventory will be kept small to lower overhead. This
will be accomplished by using a shirt vendor who is one shipping day away,
effectively using a just-in-time (JIT) system for managing inventory.
Heat application unit -- To make the sublimation transfer.
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1.2) Technologies available for T-shirt printing in Market.
Screen PrintingTried and True
Classic, expertly-handled, proven screen printing method accounts for over 90% of
the shirts make. And with so many of T-shirts produced through screen printing,
you better believe this is the best way to print in bulk.
Screen printing involves creating a stencil (printers call this a "screen"), and thenusing that stencil to apply layers of ink on the printing surface. Each color is
applied using a different stencil,
one at a time, combined to achieve
the final look. Screen printing is the
best option for designs that require
a high level of vibrancy, when
printing on dark shirts, or specialty
products. The ink in screen printing
is applied thicker than digital
printing, which results in brighter
colors even on darker shirts.
The fact that these products are printed by hand also allows for unique products
like water bottles, koozies and mugs, as the printer can manually handle curved or
uneven surfaces. The minimum order quantity on screen-printed items is due to the
extra material and preparation time associated with this printing method.
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Digital PrintingThe Way ofthe Future
Digital printing is the state-of-the-art process for items that
require high amounts of detail as
well as orders of a smaller
quantity. Because digital printer
does not use screens, they can
print a shirt with much greater detail than traditional screen printing can
provide. And since there is no physical set-up, your design can be processed
and printed even in small quantitiesas few as one shirt at a time!
Digital printing is not a heat transfer or appliqu. With digital printing, take
your design straight from the computer and print it directly onto your garment.
We've got this method down to an art form, which means that even
photographic images can be reproduced in all their glorious detail.
The "no-minimum" products available on our website have been thoroughlytested and approved for digital printing. We are printing perfectionists, and will
not enable products or colors that have not been proven to result in the best
final product.
Embroidery
If one doesnt want a printed T-shirt, embroidery is another option available.
Embroidery service is a computer-based process that uses multicolored thread
to sew your custom design directly into the garment. For that hand-made,
stitched look, embroidery process has got covered. With the minimum quantity
for embroidered apparel at just 6 pieces for polos and just 12 pieces forhats,
it's easy to get the professional look one want for their group.
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2.
INDUSTRY OVERVIEW
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2.1) INDUSTRY
OVERVIEW
Indian apparel/Textile Industry is one of the leading textile industries in the world.
The opening up of the economy has given the much needed thrust, which has now
become one of the largest in the world.
Indian textile industry mainly depends upon the textile manufacturing and export. It
also plays a major role in the economy of the country. India earns about 27% of its
foreign exchange through its textile exports. Further the textile industry of India also
contributes nearly 14% of total industrial production. It also contributes to nearly 3%
to GDP.
Indian textile industry can be divided into several segments, some of which can be
listed as below:
Cotton textile Silk textile Woolen textile Readymade garments Hand crafted textile
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2.2) Below is a pie chart showing Indias Textile Export for the year 2011, with
further break up of overall exports into different categories.
(source-http://www.cci.in/pdf/surveys_reports/indian-textile-industry.pdf)
India's Textile export % share FY11
Readymade garment 45%
Cotton textile 25%
Handicraft 4%
Silk and handloom 18%
Wool and woolen textile 4%
Others 4%
India's Textile export % FY 2011
Readymade garment
Cotton textile
Handicraft
Silk and handloom
Wool andwoolen textile
Others
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For the year 2011, the share of Readymade garments in total textile export was
around 45%
Similarly for Cotton was 25%
Handicraft was 4%
Silk and Handlooms was 18%
Wool and woolen was 4%
And Others was 4%
Thus from the above pie chart it is very much evident that Readymade garment tops
the list in Indias total export followed by Cotton textile, Silk & Handlooms, Wool &
woolen, handicrafts and others.
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2.3) A Graph showing revenue generated in India from Textiles since the year 2006 to
2011, in US billion dollars
(source-http://www.cci.in/pdf/surveys_reports/indian-textile-industry.pdf)
India's Textile Export (US $ billion)
FY' 06 17.6
FY' 07 19.1
FY' 08 22.1
FY' 09 21.2
FY' 10 22.4
FY' 11 26.8
Thus from the above bar graph it is very much clear that Indias textile export is
increasing year by year.
The Textile Export has increased from around 17.6 US billion dollar in 2006 to
around 26.8 US billion dollar in 2011.
0
5
10
15
20
25
30
FY' 06 FY' 07 FY' 08 FY' 09 FY' 10 FY' 11
India's Textile Export (US $ billion)
India's Textile Export (US $
billion)
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3.
COMPANY PROFILE
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3.1) About Zen X Pvt ltd-
Zen X Pvt Ltd, the Apparel Company was founded in 2012 by Navanil Das &Neha
Das. Mr. Navanil Das has over 10 years of experience with corporate advertising.
Zen X in apparel is just a startup firm now. The strategy of business is to start with
Customized T-shirts and slowly and gradually increase it to Jackets, hoods, sweat
shirts and caps.
Zen X is a start-up organization. Founded in 2012 they are a dynamic and forward-
thinking company and their business is bound to grow rapidly. They strive to treat
their customers, vendors, and co-workers as they would want to be treated and have a
strong sense of innovation and individual responsibility.
Zen X is an innovative firm that enables people to design and order custom decorated
products such as printed T-shirts and embroidered caps for their groups and events
including student groups, bands, small businesses, corporations, family reunions, and
more. Their custom T-shirt printing operations accommodate orders of all sizes,
ranging from a single T-shirt to quantities in the thousands.
They offer a wide range of products from T-shirts to website solutions! They have a
wide variety of customers (over 200) that currently purchase from them. Their
specialty and their niche is with customer service.
Competitive Edge
Zen X has two sustainable competitive edges to assist them in market penetration. The
first edge is a enormous catalog of graphic images. By establishing strategic
partnerships with companies that have existing graphic image libraries, Zen X is able
to offer an unprecedented number of options.
Their second edge is the high quality of sublimation offered. From previous work
experience, Navnil Das has established close business and personal ties with HP's
printer division and will exclusively be using prototype technology that offers an
unprecedented high resolution sublimation process for shirts.
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Objectives of the company
To become known as the premier custom shirt sublimation service. Achieve profitability within 12 months. Design and implement strict financial controls to help ensure success.
Mission
Zen Xs mission is to offer the finest in custom shirt sublimation production. Zen X
will offer customers the best product at the best price. Customer's expectations will
always be exceeded.
What Zen X Does is..
Lets you create T-shirts by choosing colour (any pantone colour shade)combinations of sleeves, collars and cuffs.
Design T-shirts and other products, by choosing from thousands of images &hundreds of fonts from the companys catalogue.
Orders from 10 to a few 1000 accepted All-inclusive pricing (no extras for shipping or taxes) High quality screen printing and embroidery
Zen X will offer customers a variety of options for creating their own custom shirts.
The majority of orders will be for T-shirts, however other style shirts will be available.
Zen X will use their printer sublimation technology that allows a computer image to
be applied to a shirt in a high quality, high resolution, economically feasible manner.
This technology creates an image durable enough to withstand thousands of washings.
Its photo-like quality, due to significantly higher printer resolution than anything on the
market, will show off any image. The technology is cost effective enough to offer
customers the ability to order just one unit. Most other competitors' costs prohibit
printing custom shirts in one-off production runs. Finally, the customer may choose
from an extensive library of existing images, supply their own image, or have an artist
create an image for them.
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4.
Product Profile
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4.1) Zen X is a custom T-shirt sublimation company
that offering customers a choice of imagery (outs or
theirs) to apply to the front or back of a shirt.
While other vendors are able to offer sublimation in
single production runs, their computer based
sublimation process produces lower image quality. Zen
X takes sublimation one step further by producing the
graphic images at a higher resolution than other
existing technologies.
Zen X will also offer custom artwork or graphic options for sublimation. The
customer may bring in a graphic or may use Zen Xs sub-contracted artist to realize
their vision. Zen X artist can take a customer's pencil drawing or even articulated
thoughts and turn them into a new design.
Zen X will offer a range of different shirt options. As indicated by the name, there will
be an emphasis on T-shirts. Short sleeves, long sleeves, organic fabrics, and a variety
of polo, rugby and other styles will also be offered.
Round neck T-shirts-Corporate
Quality
: 200GSM, 100% Combed Cotton
Colours
Available
: White, Black, Red, Navy Blue, White Melange,
Bottle Green, Grey Melange and Royal Blue.
Very Good
Quality
: 180GSM, 100% Combed Cotton
Colours
Available
: White, Black, Red, Navy Blue, White Melange,
Bottle Green, Grey Melange and Royal Blue.
Good Quality : 160GSM, 100% combed Cotton
Colours
Available
: White, Black, Red, Navy Blue, White Melange,
Bottle Green, Grey Melange and Royal Blue.
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Collar Neck(Polo) T-shirts
Supreme Quality: 270GSM, 100% Combed Cotton
Colours
Available
CorporateQuality
: White, Black, Red, Navy Blue, White Melange,
Bottle Green, Grey Melange and Royal Blue.
280GSM, 100% Combed Cotton
Colours
Available
Very Good
Quality
: White, Black, Red, Navy Blue, White Melange,
Bottle Green, Grey Melange and Royal Blue.
240GSM, 100% Combed cotton
Colours
Available
Good Quality
: White, Black, Red, Navy Blue, White Melange,
Bottle Green, Grey Melange and Royal Blue.
220GSM, 100% Combed cotton
Colours
Available
: White, Black, Red, Navy Blue, White Melange,
Bottle Green, Grey Melange and Royal Blue.
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Keys to Success
Leverage cutting edge technology as a competitive advantage.
Due to the use of prototype technology, Zen X will be able to producesublimations of much higher quality than any of their competitors. This gives Zen
X a fantastic competitive edge. At some point within the next two years this
technology may be available to the public.
Exceed customer expectations by offering high quality products at reasonableprices with quick turnaround times.
Large catalog of graphics - Zen X is developing several strategic relationshipswith existing graphics companies that have an extensive images catalogs. It
would be difficult and expensive for Zen X to create their own library of graphics
but by developing relationships with companies who own existing libraries, Zen
X is able to offer its customers an expansive array of imagery. Zen X pays a
royalty for use of these graphics
Employ careful financial and accounting analysis to ensure efficiency and propercontrols.
Zen X has identified three competitors, two are local companies, the third is an
Internet-based shirt designer.
Cherry Uniforms -- This local competitor specializes in silk-screening. 70% oftheir business is silk-screening with the remaining 30% sublimation. They require
a minimum order of 10 with a 2-3 week lead time. This company only uses pre-
existing designs for their silk-screening and for sublimations you must use their
artist.
Champ Sports -- This local retailer is geared toward organizations or teams withproduction runs of 20 or more. They do fairly good work but are rigid regarding
custom work.
Ilogo(www.ilogo.in)-- This is an Internet-based retailer that primarily offerscomputer sublimations. ilogo has a catalog of approximately 200 images for the
customer to choose from. They do allow customers to use their own graphic. The
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quality of the sublimations is mediocre at best because they can only use off the
shelf technology.
4.3) Current Selling Strategy-
Following are the selling strategies that the company is going to incorporate at its
startup to generate sale.
Design Fair. Referral Program. Targeting Events. Large orders from Institutes. Facebook Page Advertisement.
Zen X soon after its launch is going to follow the above strategies to generate sale
apart from having its own website. Just having a website does not work for any
business, the Brand and the company awareness needs to be spread via different
means.
People need to be made aware of companys products and profile. This will be doneby conducting Design Fairs in colleges, targeting Events taking place in and around
Pune, contacting companies for mass orders etc. Each of the strategy has been
discussed in details in subsequent pages.
4.3.1)DESIGN FAIR
A Design Fair is scheduled to be organized in colleges of Pune city, with approval of
the concerned authorities.
Students will be asked to submit the design they like or they think can go to the place
of being chosen the best design. A Consolation price will be given to every
participant, say a PROMOCODE, which entitles them to get discount while
purchasing online from the companys website. Also since the participants will be
submitting their design via their Email id, the company here not only gets a Database
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of its prospective customer but also spreaded awareness about the company and its
product.
A cash reward for the best design chosen will be given, plus every participant gets a
consolation price.
Advantage-
Awareness about the Company and its product. Helps in generating DATABASE of prospective customers. Will also help in
future communication purpose.
Company can do cross selling by tempting its customers by providing themwith Promo code which will give them certain discount on purchase.
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**Above is the feature of Promo
code shown in the image, which
will be implemented on companys
website.
4.3.2_Refer a Friend Program
A kind of referral program for students will be implemented. Good people always
seem to know good people - that's why a referral program will be started wherein, by
signing up for such a program, a customer gets a unique id. Such ids will be used to
identify the person who has referred the new customer.
Therefore, if a existing client introduces us to someone who buys from the company,
that person receives a Thank You payment of100points equivalent to Rs100, in
addition to our eternal gratitude in form of a mail.
Zen X will attempt to gain awareness of the different student groups who actively
purchase shirts for their members. Awareness will be achieved through a combination
of sponsorship of student organization events as well as advertisements in magazinesthat specifically target this demographic.
Advantages-
Existing Customers will be happy, since they get a Discount of Rs 100 onevery referral
Helps the company in making new customers. More awareness spread about the company.
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4.3.3)Events
Another strategy includes targeting events and occasions taking place in the city. One
of the best ways to promote your clothing line is to attend and showcase at events
and trade shows. You get to put your products in front of potential buyers and fans,
and you might even manage to sell out your entire inventory. Youll also get to
network and meet other cool people in the apparel business. The event may be a
ceremony, celebration, festival, happening, Party, Sporting event etc. Organizers of
such events can be contacted and informed about customized T-shirts that can be
provided for their Event.
People are impressed by what looks professional. This may seem like a bit of a
paradox since these are typically the anti-mainstream crowds, but its true. They want
to see that you care about your product enough to give them a reason to care about it.
Obviously a strong lineup of products is important, but equally important is the way
you display them.
Wearing such T-shirts not just provides the company with bulk orders but also helps
organizers to differentiate between them & participants and also make it memorable.
There are various websites that provides information about latest happening about
events in the city. Some of them are as follows-
www.meraevents.com www.zomato.com/events www.pune.burrp.com/events www.punediary.com www.buzzintown.com
http://www.meraevents.com/http://www.zomato.com/eventshttp://www.pune.burrp.com/eventshttp://www.punediary.com/http://www.buzzintown.com/http://www.buzzintown.com/http://www.punediary.com/http://www.pune.burrp.com/eventshttp://www.zomato.com/eventshttp://www.meraevents.com/7/30/2019 Tshirt Survey for Pune region
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Also various events do take place in Colleges and schools. And Pune also known as
Oxford of the East , becomes a big market for Customized T-shirts.
Some of the well known and popular intercollegiate events include SYMPULSE of
Symbiosis, DHRUV of Pumba, CREDENZ, reunion events like REFLECTION,
NOSTALGIA etc.
4.3.4)Becoming a sponsorWhen marketing a T-shirt brand, one of the best ways to increase exposure is by
becoming a sponsor
Following are the tips that will be followed before considering sponsoring an event
Why Zen X would sponsor?
-It helps the brand in increased exposure by sponsoring popular people or events with
high attendance.
-People and events one sponsors will surely bring about buzz, and the best marketing
for your business is word of mouth.
-People Zen X sponsor will be connected with the target market and have social
circles thatprobably wouldnt have reached otherwise.
-Sponsoring the right people will give brand a higher perceived value
Whom to sponsor?
-Upcoming local music artists and dancers.
-Events relevant to target like Induction or Convocation programs, College fest,Sports day in schools and colleges etc
-A cause relevant to your target
What to sponsor?
-Just a few T-shirts. By sponsoring we dont means we will be paying for the
appetizers at events or an athletes plane tickets or anything like that.
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When Zen X will sponsor?
-When there is a release a new batch of designs. Get those designs as much exposure
as possible.
-When the company knows of a local celebrity whos attending some event soon. Try
to get him/her to wear one of our T-shirts at the event.
-When the company will have some shirts left over from last season that havent sold.
4.3.5)InstitutesVarious Travel, tourism, health and fitness industries also will be targeted.
There are many gymnasiums and other fitness clubs in cities. The company can have
tie ups or sponsor free T-shirts or pay some part of its profit to set up a temporary
canopy in the premises of such clubs and sell customized T-shirts to its members.
T-shirts with such motivational messages and images will definitely tempt health
conscious people to wear them and flaunt their message.
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4.3.6) Facebook Pageadvertisement-
Some of the most visited sites daily on the
internet are various social networks. The
largest demographic of these sites are the
people who purchase the most tee shirts of
any other group. There are many tee shirt
brands that have launched to success with just
a small beginning presence on a social
network.
Depending on which network the strategy will differ according to their individual
policies. Some networks allow open promotion of your product while others dont.
Zen X can bring in external content to build up profile on some networks but not
others. They all have their own methods of keeping in touch with other people,
whether it is through profiles, messaging or a blogging platform. It is impossible to
provide a run down on just one way to use all social networking sites.
Currently Facebook boasts somewhere in excess of 900 million users and growing.
Youve probably heard this line by now, but If it were a country it would be the third
largest in the world behind China and India only.
Facebooks advertising platform is a vehicle worth exploring. The tool allows you to
place small display type ads in the right sidebar of Facebook pages and profiles.
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Creating a FB page and making people like it can really boost business forCustomized T-shirt. The steps to create FB page is very simple and goes as follows-
Step 1: Build your Facebook Page
Everything on Facebook starts with your Page. Create a Page. Its a simple, free way
to communicate with customers.
Add a unique cover photo and use your logo as a profile picture Create a post so when people visit your Page they see recent activity Make sure to like your Page and share it with your friends
Step 2: Connect with people
Get people to like your Page. Create several ads and target based on location,
demographics and interests.
Create multiple ads to help build an audience for your Page
Use the targeting options to show your ads to only the people you want reach
https://www.facebook.com/campaign/landing.php?campaign_id=357409530988309&placement=front&url=http://www.facebook.com/pages/create.phphttps://www.facebook.com/campaign/landing.php?campaign_id=357409530988309&placement=front&url=http://www.facebook.com/pages/create.phphttps://www.facebook.com/campaign/landing.php?campaign_id=357409530988309&placement=front&url=http://www.facebook.com/pages/create.php7/30/2019 Tshirt Survey for Pune region
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See which versions of your ads work best
Step 3: Engage your audience
Post quality updates and promote your posts with ads to engage your customers and
their friends.
Add a new post to your Page at least once a week
Encourage check-ins, participation in events or create an offer to encourage moreactivity on your Page
When people interact with the content on your Page, their friends are eligible to seethe activity
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5.
Literature review
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5.1) About Consumer Behavior
Consumer behaviour is the study of individuals, groups, or organizations and the
processes they use to select, secure, and dispose of products, services, experiences, or
ideas to satisfy needs and the impacts that these processes have on the consumer and
society . It attempts to understand the buyer decision making process, both
individually and in groups. It studies characteristics of individual consumers such
as demographics and behavioural variables in an attempt to understand people's wants.
It also tries to assess influences on the consumer from groups such as family, friends,
reference groups, and society in general.
Customer behaviour study is based on consumer buying behaviour, with the customer
playing the three distinct roles of user, payer and buyer. Research has shown that
consumer behavior is difficult to predict, even for experts in the field. Relationship
marketing is an influential asset for customer behaviour analysis as it has a keen
interest in the re-discovery of the true meaning of marketing through the re-
affirmation of the importance of the customer or buyer. A greater importance is also
placed on consumer retention, customer relationship management, personalisation,
customisation and one-to-one marketing. Social functions can be categorized into
social choice and welfare functions.
Once a buyer recognizes a problem or a need to buy a product he goes through the
following buying process which are as follows-
1. Information SearchOnce the consumer has recognised a problem, they search for information on products
and services that can solve that problem. Belch and Belch (2007) explain that
consumers undertake both an internal (memory) and an external search.
Sources of information include:
Personal sources Commercial sources Public sources Personal experience
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The relevant internal psychological process that is associated with information search
is perception. Perception is defined as "the process by which an individual receives,
selects, organises, and interprets information to create a meaningful picture of the
world". Consumers' tendency to search for information on goods and services makes it
possible for researchers to forecast the purchasing plans of consumers using briefdescriptions of the products of interest.
The selective perception process
Stage Description
Selective exposure consumers select which promotional messages they willexpose themselves to.
Selective attention consumers select which promotional messages they will payattention to.
Selective comprehension consumer interpret messages in line with their beliefs,attitudes, motives and experiences.
Selective retention consumers remember messages that are more meaningful orimportant to them.
The implications of this process help develop an effective promotional strategy, and
select which sources of information are more effective for the brand.
2. Evaluation Of alternativesAt this time the consumer compares the brands and products that are in their evoked
set. The evoked set refers to the number of alternatives that are considered by
consumers during the problem-solving process. Sometimes also known as
consideration , this set tends to be small relative to the total number of options
available. How can the marketing organization increase the likelihood that their brand
is part of the consumer's evoked set? Consumers evaluate alternatives in terms of thefunctional and psychological benefits that they offer. The marketing organization
needs to understand what benefits consumers are seeking and therefore which
attributes are most important in terms of making a decision. It also needs to check
other brands of the customers consideration set to prepare the right plan for its own
brand.
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3. Purchase decisionOnce the alternatives have been evaluated, the consumer is ready to make a purchase
decision. Sometimes purchase intention does not result in an actual purchase. The
marketing organization must facilitate the consumer to act on their purchase intention.
The organization can use a variety of techniques to achieve this. The provision of
credit or payment terms may encourage purchase, or a sales promotion such as the
opportunity to receive a premium or enter a competition may provide an incentive to
buy now. The relevant internal psychological process that is associated with purchase
decision is integration. Once the integration is achieved, the organization can
influence the purchase decisions much more easily.
There are 5 stages of a consumer buying process they are: The problem recognition
stage, meaning the identification of something a consumer needs. The search for
information, which means you search your knowledge bases or external knowledge
sources for information on the product. The possibility of alternative options, meaning
whether there is another better or cheaper product available. The choice to purchase
the product and then finally the actual purchase of the product. This shows the
complete process that a consumer will most likely, whether recognisably or not, go
through when they go to buy a product.
4. Post purchase evaluationThe EKB model was further developed by Rice (1993) which suggested there should
be a feedback loop, Foxall (2005) further suggests the importance of the post purchase
evaluation and that it is key because of its influences on future purchase patterns
Consumer behaviour is influenced by internal conditions such
as demographics, psychographics (lifestyle), personality, motivation, knowledge,
attitudes, beliefs, and feelings. Psychological factors include an individuals
motivation, perception, attitude and belief, while personal factors include income
level, personality, age, occupation and lifestyle.
Behaviour can also be affected by external influences, such as culture, sub-
culture, locality, royalty, ethnicity, family, social class, past experience reference
groups, lifestyle, market mix factors.
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5.2) Factors influencing Consumer behavior
1. Cultural factors2. Social factors and3.
Personal factors
1. Cultural factorsCulture, subculture and social class are particularly important influences on consumer
buying behavior. Culture is the fundamental determinant of a persons wants and
behavior. The growing chld acquires a set of values, perception, preferences, and
behavior through his or her family and other key institutions
A child growing in US is exposed to following values: achievement,
success,efficiency, practicality, progress, material comfort, individualism, freedom,
humanitarianism and youthfulness.
A child growing up in traditional middle class family in India is exposed to the
following values: respect and care for others, honesty and integrity, hardwork,
achievement, Humanitarianism and sacrifice.
Each culture consist of smaller subculture, that provide more specific identification
and specialization for their members. Subcultures include nationalities, religions,racial groups and geographic regions. When subculture grows large and affluent
enough, companies often design specializes marketing programs to serve them.
2. Social factorsIn addition to cultural factors, social factors such as reference groups, family, and
social roles and statuses affect our buying behavior.
Reference groupsA persons reference groups are all the groups that have a direct (face-face) or indirect
influence on their attitudes and behavior. Groups having a direct influence are called
membership groups. Some of these are primary groups with whom the person
interacts fairly continuosly and informally, such as family, friends, neighbours and co
workers. People also belong to secondary groups, such as religious, professional and
trade union groups which tend to be more formal and require less continuous
interaction.
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Aspirational groups are those that a person hopes to join; dissociative groups are those
whose values or behavior a person rejects. An opinion leader is a person who offers
informal advice or information about a specific product. They are often highly
confident, socially active and involved with the category.
FamilyThe family is the most importsnt consumer buying organization in society, and family
members constitute the influential primary reference group
Roles and StatusA person participates in many groups-family, clubs, organization. Such groups are
often a important source of information and help to define norms for behavior. A role
consist of activities a person is expected to perform. Each role carries a status.
3. Personal factorsA buyers decision are also influenced by personal characteristics which are-
Age and stage in the life cyclePeople buy different goods and services over a lifestyle. Taste in food, clothes and
furniture is often age related. Consumption is shaped by family life cycle. Trends like
delayed marriage, child migrating to distant cities or abroad for work leaving parents
behind, tendency of professionals or couples to acquire assets such as a house or
automobile in the early stages of carrier has resulted in different oppurtunities in life
cycle.
Occupation and Economic circumstancesOccupation of a person also influences consumption patterns. A blue collar worker
will buy clothes, work shoes and lunch boxes.
A company president will buy dress suits, air travel and county club membership/
Product choice is greatly influenced by economic circumstances: spendable income,
savings and assets, debts, borrowing power and attitude towards saving and spending.
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Personality and self concept.Each person has personality characteristics that influence his or her buying behavior.
By personality, we mean a set of distinguishing human psychological traits thatg lead
to relatively consistent and enduring responses to environmental stimuli.
Lifestyle and valuePeople from the same sub culture, social class and occupation may lead quite different
lifestyles. A lifestyle is a persons pattern of living in the world as expressed in
activities, interests and opinions, Lifestyle are shaped partly by whether consumers are
money constrained or time constrained.
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6.
OBJECTIVES & SCOPE.
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OBJECTIVES & SCOPE.
The Following are the objectives of the Research-
Primary Objectives
To Study Consumer Behavior when it comes to purchasing apparel like T-shirt.
Studying factors like spending power for T-shirts, frequency of purchase,place preference of purchase and any special occasion for purchase etc
Secondary Objectives
Find out ways of spreading more awareness about Customized T-shirt. Finding out through Questionnaire if people really prefer online apparel
buying.
To determine the profit potential in the market. The ways in which the Youth in Pune, mostly college students can be
targeted.
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6.2) Scope of the report-
The research was conducted in the city of Pune and respondents chosen were mostly
in the age group of 18-30 years.
Since it is mostly the youth who prefer wearing T-shirts as compared to people of
other age group and the company also wishes to target this particular segment in the
market.
The research report will assist the Company in strategically choosing its targeted
customer and increase it sales by undertaking proper promotion methods and other
advertising modes.
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7.
RESEARCH METHODOLOGY
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7.1) Research:
Research in common parlance refers to a search for knowledge. One can also define
research as a scientific and systematic search for pertinent information on a specific
topic.
Market research is the process of systematic gathering, recording and analyzing of
data about customers, competitors and the market. Market research can help create a
business plan, launch a new product or service, fine tune existing products and
services, expand into new markets etc. It can be used to determine which portion of
the population will purchase the product/service, based on variables like age, gender,
location and income level. It can be found out what market characteristics your target
market has. With research is to help companies make better business decisions about
the development and marketing of new products. Market research represents the voiceof the consumer in a company.
Research methodology is a way to systematically solve the research problem. It can be
understood as a science of studying how research is done scientifically. It takes many
dimensions and research methods to constitute a part of the research methodology.
Thus when we talk of research methodology, we not only talk of the research methods
but also consider the logic behind the methods used in context of the research study in
such a way that results are capable of being evaluated either by the researcher himself
or by others. Under this head, the methods and techniques used in preparing this report
are discussed.
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7.2) Statement of Research:
A Study of Consumer behavior for T-shirtsfor Zen X Pvt Ltd in Pune region
7.3) Type of Research:
Descriptive type research was used to complete the project. This research is based on
fact findings, enquires and the variables are totally independent and uncontrollable.
7.4)Research methods:
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a) The project undertaken was a descriptive research. Researcher undertakessurveys to learn about peoples knowledge, beliefs, preferences and
satisfactions and to measure these attributes in general population.
This is a descriptive type research in which customers answers the questions through
questionnaire. Also study of all the events and occasions taking place in Pune region
was taken into account. Based on the answers given by the customers in questionnaire,
interpretation would be given.
7.5) Data collection:
Primary data
Primary data of research of are collected from direct resources (Onlinequestionnaire) through close ended questionnaire.
Secondary data
Secondary data which are used to know about the events andoccasions where such T-shirts can be sold. Such information was
available through various Event Websites and accessing college
information for College Events.
7.6) Universe:
Universe of this research consist of people mostly, youths aged 18-30yrs, in Pune region.
7.7) Sampling plan:
Random sampling is used for research project. Equal weightages havebeen given to all respondent and have chosen them randomly without
any biased like gender, age, income and culture.
In a simple random sample of given size all subsets of the sample unitare given a equal probability. Each element of the frame thus has an
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equal probability of selection; the frame is not subdivided or
partitioned.
7.8) Sample Size
The sample size studied is 100. The respondents were asked to fill in the questionnaire
posted on a website called Monkeysurvey.com.
Following is the link to the questionnaire-
(http://www.surveymonkey.com/s/GB9RTVL)
7.9) Sampling technique:
The sampling technique used was a combination of the convenientand the judgmental sampling.
Convenient sampling is a non-probability sampling. The techniquewas chosen as convenient and saves time. Respondents who were
easily available for survey were selected.
7.10) Data representation technique and tools:
Tables Pie charts. Bar Graphs.
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8.
Data Analysis & Interpretation
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Data Analysis and Interpretation
8.1) The following pie chart shows the Location or Place from where people prefer
buying apparels.
People Prefering buying Apparels
Online Shops 17
Clothing Shops 40
Malls 33
Factory outlets 10
People Prefering buying Apparels
Online Shop
Clothing Shop
Malls
Factory outlets
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The above chart shows the breakup of destinations from where people prefer buying
apparels.
Interpretation-
Only about 17% respondent said that they buy apparels online. The reason for this
could be the risk associated to online shopping or unawareness as to how to make
payment.
There are many risk and scams taking place all over the world when it comes to
making payment online. Some of them are Passwords getting saved on remote
computers, a frequent scam is of a web store offering designer goods at seemingly
bargain prices. The consumer, hoping for a good price, may be tempted to purchase
from here. By purchasing from this store, the consumer will, in essence, hand his or
her financial information to the criminals behind it. Within moments, the consumer'sbank account will be cleared of funds by the criminals.
About 40% respondent said that they still liked to buy apparels from the local clothing
shop, about 33% from Malls like SGS, Orbit and Phoenix mall. People in India still
give preference to feeling and touching the clothes and trying them personally before
taking a decision to buy a cloth.
There could be a wide spread belief that the cloth material or the apparel itself would
not be as attractive as it might be looking online. The color shade or quality may
differ. Hence they have the urge to see it personally, try it and then take a buyingdecision.
And about 10% bought them from factory outlets.
Also since there are not many factory outlets in Pune, hence so less number of people
said they would buy it from factory owned outlets.
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8.2) The price range, in Indian Rs, which respondents spent for online apparel buying.
Price range in online Apparel buying
less than 1000 44
1000-2000 24
2000-3500 1
3500 and more 0
Price range in online Apparel buying
less than 1000
1000-2000
2000-3500
3500 and more
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Interpretation-
From the response received, the majority of people spend less than Rs1000 on buying
apparels.
The reason for it could be the conventional habit of seeing and feeling the clothes
before buying it, or the belief that product itself or the quality may be different or just
trying the online store when making a first purchase and thus lessening the risk.
Since the company is planning to keep the price range of T-shirt below Rs500, this
actually turns out to be in their favor.
May be by opening outlets or having Canopy at public places the sales can be
increased since buyers here can actually see the product and buy if they like.
Very few respondents, 24, spent more than Rs 1000 and less than Rs2000 for online
purchases. These may be the buyers who are well aware of online buying procedures,
who are tech savvy and are well versed with online pay back policy.
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8.3) Frequency of Online Purchase made by respondents
Frequency of online purchase by respondents
Weekly 0
Monthly 2
Yearly 20
Ocassions like sale, festivals
etc
30
Frequency of online purchase by respondents
Weekly
Monthly
Yearly
Ocassions like sale, festivalsetc
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Interpretation-
Majority of the respondents said that they went online to buy only during special
occasions like Diwali or when there were huge discounts offered on Apparels.
It was only during these events they preferred buying online and as such did not have
any inclination to buy online.
Out of the 50 respondents, none bought apparels weekly online. Only a few, 3
respondents, bought it online. Whereas a large chunk bought atleast once in a year
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8.4) Satisfaction level achieved in online shopping.
Satisfaction level in Online transaction
Extremely satisfied 45
Somewhat satisfied 3
Somewhat dissatisfied 2
Completely Dissatisfied 0
When the respondents were asked if they were Satisfied in the online purchase of
apparel they made, the results were quite satisfying
Almost all positively respondend saying they were happy with the procedures of
making payment, choosing products and overall online environment.
Only a small portion,3 respondents, were some what satisfied or Somewhat
dissatisfied
Satisfaction level in Online transaction
Extremely satisfied
Somewhat satisfied
Somewhat dissatisfied
Completely Dissatisfied
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8.5) Discounts, Promocode and other offers impact on next purchase.
Discounts, Coupons or other offers impact onnext purchase
Yes Definitely
No, depends on the deal
Others
Discounts, Coupons or other offers impact on next
purchase
Yes Definitely 48
No, depends on
the deal
25
Others 27
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Interpretation-
48 of the respondents said that having a Coupon or a promo code which will giv them
discount on the next purchase will definitely make them purchase again from the same
web store. This could be because of the exclusivity given to them over other first time
buyers which entitles them a special discount on purchase, thus giving them a fell of a
privileged customer.
25 respondents said that having a coupon or promocode doesnt make sense unless
they find a appropriate apparel online. Just having a coupon entitling a discount and
not finding a good, suitable T-shirt wouldnt tempt them to buy it. Along with coupon
the product should be appealing.
The other responses received said the overall satisfaction level like the complete
buying and website layout, payment methods, easy product viewbility along with thequality of product and payment return policy would be determining factor of next
purchase.;
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8.6) Number of Males and Females respondents.
Respondents (gender wise) Nos
MALES 62
FEMALES 38
Interpretation-
The majority of the respondents are Males who filled in the questionnaire as comparedto Females. There are 62 males as compared to 38 females who were surveyed.
0
10
20
30
40
50
60
70
MALES FEMALES
Nos
Nos
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8.7) Awareness about Online Return back Policy.
Awareness about Return back Policy Nos.
YES COMPLETELY 33
PARTIALLY 19
DONT KNOW 48
Interpretation-
Out of the total 100 respondents, only 33 said that they are completely aware about the
money return back policy, provided they are according to the terms and conditions
laid down by the company.
There is still a large chunk who are completely unaware-48. And a few who somewhat
knew that some websites provide such kind of features but how exactly it works they
were unaware.
0
10
20
30
40
50
60
YES COMPLETELY PARTIALLY DONT KNOW
" Return Back Policy "
" Return Back Policy "
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8.8) Payment mode preference for Online Shopping.
PAYMENT MODE Nos.
CASH ON DELIVERY40
DEBIT/CREDIT CARD 33
NET BANKING 27
Interpretation-
Out of 100 respondents, 40 said that they would prefer to use the Cash On Deliverypayment method. It may be because they will be completely risk free of online risk
associated with making payments likes passwords being saved and money being
siphoned off from their accounts. Here, they just have to place an order and payment
has to be made on delivery.
33 and 27 respondents said they did not mind using Debit/Credit Card and Net
banking payment method respectively. It is because they are very well aware of online
payment modes becoming more and more secure and safe day by day.
PAYMENT MODE
CASH ON DELIVERY
DEBIT/CREDIT CARD
NET BANKING
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8.
Findings and Observation
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Findings and Observation
Still large numbers of buyer are away from online apparel buying. Out of total100 respondents only 18 preferred buying apparels online because of the ease
and comfort associated with it.
40 respondents still bought it from the local apparel shop located near theirplace since they feel the necessity to touch and check the cloth before buying.
And around 30 respondents said they bought it from Malls and Hypermarkets
whenever they went shopping.
From the responses received it became quite evident that when it came to largespending in buying apparels, Rs 3500 and more, people mostly preferred to buy
it from Malls and Branded shops that searching for it online.
When spending less than Rs 1000, respondents preferred going online andsearching for what they want.
The frequency of purchasing online was quiet rare. Mostly on some specialoccasions or during festivals people, 30 respondents, preferred buying online.
And there were at least 10 respondents who had bought apparel online in the
last year.
Most of the respondents, 40, positively cited that they were extremely satisfiedafter buying apparels online and didnt face any problem.
Payment return policy, if product is not found appropriate would be preferentialfactor.
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Observations-
The competition from the local Cloth store or the unorganized market is tough.Majority of people still prefer to feel and touch the apparel before buying.
Zen X needs to increase its presence in market place by opening its ownoutlets, the cost of which turns out to be very expensive. It just cannot
completely depend upon the website for sale.
For having tie ups or having Canopys in colleges and gyms, it need to takeprior permission from the owners. In most of the organized institutes say
GOLD GYM or Talwarkars, its very difficult to get permission since they are
mostly on Franchise system. And the Franchisor in most of the cases do not
allow any kind of promotion on their premises.
For Online buying, though the payment procedure is quite safe now, peoplestill hesitate to use it.
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9.
Conclusion
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Conclusion-
T-shirt is something which people do buy frequently for their day to day use. The sale
of such apparels is more or less stable and actually increases if sales promotion
activities are offered like discount, coupons etc. Many online webstore have beenusing such sales promotion techniques and are quite successful in generating sales and
increasing customer traffic to their website.
Thus initially to bring more and more customers to their webstore Zen X will have to
offer and undertake various sales promotion strategies and make people very much
aware about its customized T-shirt and other products that it sells.
There is a very tough competition from the local cloth shop or the unorganized sector
but the rate of growth of online shoppers is increasing significantly! Rather than
visiting shops located in busy markets, travelling there spending on fuel, energy and
time, people are now giving due consideration to online shopping. All the products of
a webstore are just a click away, Payments can be made easily with also an option to
be made at the time of delivery, Return back policy and all this can be done just sitting
at home. This is what would work in companys favour.
The only catch is that when a customer chooses Cash on delivery payment mode, he is
being charged a norminal amount say between Rs 25-50. This is something the
customers would not like. Hence at the initial stages of business, Zen X can waive off
this premium charge and attract more business.
Many people still hesitate making payment online or using their Debit/Credit cards
with the threat that such information can be misused by miscreants and they can face
huge financial loses. To overcome this fear company can provide an option to make
payment at the time of delivery of orders. Also with improvement in technologies and
payment making methods, people are getting more and more confident using online
payment modes and the fears associated with it is shrinking day by day.
According to me, the share of unorganized retail apparel market is going to shrinkdrastically and if such local players want to sustain in business will have to go online.
The scope for such online apparel webstore is very wide and is going to increase year
by year, provided it keeps on making available goods which are according to the
needs and requirements of consumers
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10.
Suggestion
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Suggestions
Since most of the respondent said that they spend less than Rs 1000 in onlinebuying, the company will have to set the price range below it.
When it came to buying apparels for more than Rs3500, people mostly
preferred to go to Malls to buy since they were able to find many brands,
variety and choices there.
The company will need to have more tie ups or have its own outlets to increasesale. It cannot entirely depend on online selling since people still prefer to feel
the quality of clothes and see it before buying.
The website on its own cannot bring business for the firm. Though its one of
the mode of selling, the company should have more tie ups and have its own
outlets in future to increase its business and spread more awareness about it.
The market for such customized apparel is very vast. The company can alsoexport its product in future, since the textile industry of India is growing year
by year and its exports are increasing.
There is a large chunk of population who still buys apparel from the local clothstore or Malls. Though the trend of online shopping is increasing, but when it
comes to apparel, its increasing at a very slow pace.
Easy and less complex payment mode should be there. A portal or a softwarewherein, customers can upload their images and see it online how the Apparel
would look o them should be made available.
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Limitation
The sample size chosen for the research project consisted of just youths in cityof Pune and was just 100 in number.
The time period available for conducting the overall research and analyzing theresponses were limited to 40 days. More efficient and correct information
would have been available if the time period had been more.
The study was restricted to the city of Pune, Maharashtra only. Youths in otherparts of country may have completely different response for the same, which
also needs to be taken into consideration before reaching to any conclusion.
In the questionnaire, respondents preferred to choose more than one optionavailable, since they felt both were suited at the same time. But the onlinequestionnaire method prevented them from selecting more than one option.
By studying just a sample size of 100 it becomes very difficult to reach to anyconclusion. We cannot generalize anything relating to overall behavior of
consumers by just studying such a small sample size, considering the vast
population of India.
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Bibliography
www.surveymonkey.comwww.T-shirtriches.comwww.T-shirtmagazineonline.com
Books refered-
Marketing Management by Philip Kotler
Visual Marketing by David Langton and Anita Campbell.The T-shirt book by Bruno Collin.
http://www.surveymonkey.com/http://www.surveymonkey.com/http://www.tshirtriches.com/http://www.tshirtriches.com/http://www.tshirtmagazineonline.com/http://www.tshirtmagazineonline.com/http://www.tshirtmagazineonline.com/http://www.tshirtriches.com/http://www.surveymonkey.com/7/30/2019 Tshirt Survey for Pune region
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Annexure
QuestionnaireFollowing is the screenshot and the link to the online Questionnaire-
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Following is the link to online questionnaire
(http://www.surveymonkey.com/s/GB9RTVL)