Fans into Funds: 3 Ways to
Get Fans to Take Action
#riotsports
Develop ChannelsQuality ContentCall to Action
Develop Channels
Money through Marketing Webinar
Building Your Community
Make it Easy
High-Tech and High-touch
Direct mailingEvents
E-newslettersPersonal notes
WebsitePhone calls
Quality Content video, text, audio
What is quality content?Dates, times and locations
VS
Mission, vision and values
Goals Personal interest stories "Where are they now?"
Athlete interviewsParent, fan, admin, sponsor interviews
Other perspectives
Call to ActionGet someone to do something.
DonateVolunteer
AttendSign-up/Register
Participate
Call to ActionOne-on-one
GroupOnline
One-on-oneMaking "the ask"
Be specific Hardest (guts)Relationship
GroupMaking "the ask"Be more specific
Hard Relationship
OnlineMaking "the ask"Actionable step
Hard (art) Relationship
OnlineNewsletters
WebsiteFacebook
TwitterText
Build channels: reach outCreate content:educate & informCall to action: be specific
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