Souzousha
Souzousha’s Autism Routine
Sychroniser
Content
• Process – Autism• Process – Joy• Market Research – Xin Min• Prototype (Stages) – Oriel• Prototype (Final) – Anqi• Business Plan – Inez• Sustainable Competitive Advantage - Benjamin
Impairment in …• Social Interaction• Communication• Imagination
Manifests in the form of…• Rigidity in thought and behavior
complex disorder
No cure
What is Autism?
• Autism does not choose
•We want to achieve reintegration
•The life of an individual with Autism can be improved
So Why Autism?
Brainstorm
Market Research / Preliminary Ideas
Feedback from class / Surveys
Faith Kidz
Focus groupPrototype 1(screen shots)
Autism Association of Singapore
Current Status
Prototype 3(handphone)
Prototype 2(caretaker’s side)
Find Investors / Buyers / Sponsors
End Point
Starting Point
The Missing Link
Week 8Week 9
Week 10 Week 11Week 12
Process
Process – Week 8
Starting Point• Brainstorming of Ideas
Feedback from class / Surveys
Prototype 1
Focus group Prototype 2
Process – Week 9Settings
Prototype 2
Programmer
Prototype 3(handphone)
Process – Week 10
Process – Week 11
Prototype 3 - Screen when alarm ringsTested our prototype on caretakers and therapists
Current Status
Prototype 3 Find Investors / Buyers / Sponsors
Process – Week 12/13
Market Research
Market Research
Market Research
• Mr Senthilkumaran Pathlight School
• Ms Esther Sim Pathlight School
• Ms Serinn Quek Teacher of a Special School
• Ms Jane Lim Has siblings with Autism
• Ms Sharon Wong Teacher of a Special School
• Ms Ho Hil May Educational Psychologist MOE
• Ms Sandra Low Educational Therapist
• Ms Sarah Ong Teacher of a Special School
• Faithkidz Class for children with special needs
Our Sources
Market Research
Our Prototype
Our Prototype
Our Current Prototype
Set alarm here
Future Development
Brush Teeth
Done?
Back to Time
ea_
Future Development
Future Development
How does it help?
• Promotes consistency • Communicate schedule activities• Compensates for their weaknesses• Support for workers with autism
How does it help?
Phase 1: 1st to 10th Month
Objectives: •To test out our product
Target Audience: People with autism
Distribution Channel: •Through personal contacts
Customer Relations:•Build a relationship with these people to get feedback and testimonials
Objective:
•To refine and launch our product
Target Audience: Kids in autism schools
Distribution Channel:
• B to C: set up booths at special Schools
Customer Relation:
•Build relationships with the special schools
Sponsorship:
•NOKIA- older models
Phase 2: 11th to 22rd Month
Objective:
• To target a new and bigger audience
Target Audience: People with autism from all over the world
Distribution Channel:
• Website
Customer Relation:
Build direct relationship with consumers through forums and feedback
Phase 3: 23th to 34th Month
Business Plan
Financial Plan : Phase A (First 10 months)To test our product
Cost StructureCash inflow
• Programming mock up= $250• Marketing + Miscellaneous =$100
• Investment $50 X 7 = $350
Business Plan
Cost Structure
Investment•Programming- future development of device: $500
Financial Plan : Phase B (Next 12 months)Expanding to the local market
•Special SchoolsPathlight – 50 unitsEden School -50 unitsAWWA School -50 units St Andrew's Autism School -50 units
200 units*($19.90)
Revenue streams
Total cash flow = (200*19.90) - $500 = $3480
Business Plan
Cost Structure Revenue streams
Financial Plan : Phase C (Next 12 months)
• Selling of device- $69.90*1000units
Total cash flow = (1000* $69.90) – (1000*$50) = $19900
Investment•Putting it on a device: $50 *1000units
Total profit = $19900 + $3480 = $23380
Business Plan
• Concept• High Tech
Differentiation
Sustainable Competitive Advantage
Life
People
Profits
Planet
Why Invest?
Thank you!
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