Twitter 101
Christine Rochelle
@CLRochelle@pcgdigital
2/18/13
2/18/13
•Understanding Twitter as a marketing tool•Twitter vocabulary•Optimize your profile•Engagement tips•Twitter Reporting
Workshop Goals
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Twitter: Know the Facts
• 56% of customer tweets to companies are being ignored
• 32% of all Internet users are using Twitter
• 50% of Twitter users are using via mobile
• 11 accounts are created every second on Twitter
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Optimize Your Profile
• Avatar photo• Full bio
• Website link• Keywords in form of hashtags
• Cover photo• Background image• SEO
• Inbound links• Website icons• Blog
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Consider a face for your brand
Tips for Tweeting
Monitor your mentions
Utilize the search function and basic search
Share links and content (80% of tweets)
Re-tweet and reply (20% of tweets)
Remember: The simplest way to engage with followers is to ASK
Using Hashtags
• Narrows conversation on Twitter and organizes tweets
• Contains letters and/or numbers; no spaces/punctuation
• Ask yourself who you wish to target
• Test your hashtags before using them
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Twitter Search
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Twitter Mining = Advanced searching for customers already talking about you
Search:•New car•Used car•Oil change•Business name•OEM brand
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Coupons: Incentives for Engagement
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• Lead generation• Referral traffic to website• Growth of followers• Engagement levels
Measure ROI
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Do try: Stop before:
• To schedule time every day to engage on Twitter, especially from 1-6pm
• Utilize Twitter search to mine for leads
• Engage with users daily to build long-lasting relationships
• Reporting monthly on ROI metrics
• Setting up auto-posts from Facebook to Twitter
• Creating an account just to promote inventory and specials
• Spamming customers by abusing Twitter search
• Ending social strategy too soon without measuring long-term ROI
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