Unifying the Digital Campus through Content
Why Higher Education Needs
Web Content Management
Copyright SCT 2002. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.
Definition: Web Content Management
PeoplePeople
BusinessBusinessProcessesProcesses
WWW
DocumentsDocuments(content)(content)
Seamless Integration of People, Content Seamless Integration of People, Content
and Processes at Internet Speedand Processes at Internet Speed
WCM/ECM Background
• In 1998, the term “Web content management” (WCM) took hold, as a new breed of vendors emerged to specifically address the growing pains that Web sites were experiencing—that is, the volume of pages began to creep into the tens of thousands for many enterprises.
• The dot-com fever brought these vendors into the spotlight, and many enterprises spent a half-million dollars or more on the “must-have” software to compete in the e-world.
• In early 2000, traditional document management vendors began to term what they had offered for a decade or more as“enterprise” content management to cash in on the interest in content management.
• Most recently, ECM has been further transformed to include WCM under its huge umbrella.
Web Content Management is Higher Education Critical
Documents, Web content and Documents, Web content and rich media assets represent the rich media assets represent the vast majority of unstructured vast majority of unstructured enterprise contententerprise content
Over 80% of enterprise content Over 80% of enterprise content is unstructured is unstructured (Fulcrum Research)(Fulcrum Research)
Content Volume is growing by Content Volume is growing by over 200% per year over 200% per year (Forrester Research)(Forrester Research)
Structured
Unstructured
Web Content
Digital AssetsDocuments
OtherOutputCode
The Content ChallengeContent
Content
Content
Content
Content
Content
Content
Content
Content
Alumni PortalsAlumni Portals
Student Services CollaborationStudent Services Collaboration
Digital AssetManagement
Course info / Course info / SchedulesSchedules
ComplianceCompliance
Wireless DeliveryWireless Delivery
E-ProcurementE-Procurement Edu SitesEdu Sites
CampaignsCampaignsMultiple CampusesMultiple Campuses
Multiple CampusesMultiple Campuses
The Solution
Course Info / Course Info / SchedulesSchedules
E-ProcurementE-Procurement
Student Services CollaborationStudent Services Collaboration
.EDU.EDUSitesSites
Employee PortalsEmployee Portals
Wireless DeliveryWireless Delivery
MarketingMarketing
CompianceCompiance
Digital Assets
A common content A common content platform that powers platform that powers multiple applicationsmultiple applications
Create:Easy contributionAny userAny applicationAny content
Deliver:The right content, in the right format, to the right user or application… at the right time
Managing the Full Content Lifecycle
Personalize:Categorize and classify contentPopulate keywords and propertiesMatch content to user interests and access rights
Manage:Automate review/approval processesApply appropriate securityForm relationships between contentTrack content history
SCT Luminis
Is the leading Web Content Management solution for eliminating IT bottlenecks by
empowering non-technical knowledgeworkers to create, manage and publish
their own Web content, whileautomating the entire process.
SCT Luminis Product Family
Flexible solutions for unifying, extending and managing the digital campus
Luminis product family offerings:
Luminis Platform II Luminis Content Management Suite 2.0 Luminis Integration Suite 3.0 Luminis Web Applications
How to get started though?
• Implementing a CMS solution is as much about altering business process and behavior as it is about deploying technology
• There are additional political and organizational issues that have to be addressed
• Cannot simply apply corporate CMS best practices to Higher-Ed
• SCT is structuring it’s CMS offerings, both through products and services, in such a way that our customers can deploy in small, successful steps
Personalization
Aggregation/Integration
Content Tagging
Content Search
Scheduling
Distributed Authoring
Distribution
Workflow
Key CMS functions with Luminis
A CMS system provides solutions around:
Creating the content - authoring
Describing it - metadata tagging
Changing and updating it - editing
Letting several people edit it together - collaboration
Letting the right people do the right things to it - workflow
Stopping the wrong people from manipulating it - security
Keeping track of how it has changed - versioning
Deciding when to display it - scheduling
Displaying it in the right standard format - templating
Allowing it to be displayed by others - syndication
Allowing it be displayed differently to different visitors - personalization
A CMS system provides solutions around:
Creating the content - authoring
Describing it - metadata tagging
Changing and updating it - editing
Letting several people edit it together - collaboration
Letting the right people do the right things to it - workflow
Stopping the wrong people from manipulating it - security
Keeping track of how it has changed - versioning
Deciding when to display it - scheduling
Displaying it in the right standard format - templating
Allowing it to be displayed by others - syndication
Allowing it be displayed differently to different visitors - personalization
Luminis Content Management
PortalsPortals
WebsitesWebsites
ApplicationsApplications
Portals Need Content Management
Why do portals and content management go hand in hand? Because portals require content that is:
• Relevant and easy to find…
• Maintained by business users…
• Accurate and standardized… — Nicholas Wilkoff, Forrester Research, May, 2002
“
”
CMS & PortalsChannel content management
• Can be as simple as post a photo
• Can be a multiple step article publishing workflow
• Tools should be appropriate for the task and simple to use for non-IT, and even in some cases, non-trained users
Personalization within channels
• Based on user role and preferences
• Needs to be tied to the content management process via content categorization
Tie portal and CMS together in a unified manner
• Allow for re-purposing of content within the portal and other web sites
Portal Channel
Channel is available to selected roles
Image is submitted using web based form
Workflow to approve, launch and expire
Luminis Applications
Available Q2 2003
• L:Drive
• Group Tools
Available Q3 2003
• Prospective Student Portal
Product Enhancements
• Targeted Announcements
• Personalized Content Delivery
In Planning
• Portfolio
• Website Manager
• Alumni Portal
CMS & Websites
What is a ‘site’?
• Public .EDU site
• Audience specific sites (alumni, prospective students, etc.)
• Intranets
• Extranets
What is common amongst these sites
• Not enough resources to manage all effectively promotes rogue servers
• Common need to present information in a timely, relevant and possibly secure manner
• Distributed and dynamic authors, editors and managers
• Small, if any, training budget
Sample Public Homepage
How to get started?
Luminis Content Management Starter Edition
• Manage content on a per department basis
• Pre-packaged workflows
• Pre-packaged content and presentation templates
• Pre-defined roles and permissions
Luminis Content Management Premier Edition
• Enterprise content management
• Careful planning and learning curve required to get started
• Provides ultimate flexibility
• Available Today
Product Demo
CMS Summary
• Content Management is an abstract, and can be a somewhat daunting, concept
• Taken in moderation and applied appropriately, CMS will solve real pain within your institution
• SCT, through it’s focus on CMS and how it can be leveraged in Portals, Applications and Websites, is committed to making the abstract concept real for our customers