Download ppt - Unleashing Demand in New Markets Using Pre-paid Payment Methods

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Unleashing demand in New Markets Using Pre-Paid Payment Methods

David Goodall

Friday 9th September

www.ukash.com Strictly Private and Confidential

Payments a world view

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• There are 2.7bn unbanked consumers globally (Source: World Bank)

• In the UK, 2.8 million UK adults have no bank account (Source: Citizens Advice Bureau)

• In Central/Eastern Europe, low credit card penetration and poor bank payment card infrastructure enables alternative payments to thrive

• During the recession the use of cash has accelerated with over €840bn in circulation in the EU (Source: EFMA)

• 90% of consumers fear online fraud (Source: Shopsafe)

• 50% of consumers don’t shop online due to fear of fraud (Source: Verisign)

• Over £1bn in UK retail sales is lost through poor conversion on websites (Source: Verdict)

Pre-Paid Background

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• Strength of offer

• Website Design

• Merchant link landing page

• Key Words traffic is derived from

• Country of origin of traffic

• Available local payment methods

Major Factors Effecting Conversion

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• Pre-paid and other alternative Payment methods offer the ability to convert players that otherwise can not be targeted.

• As previously mentioned even in developed payment markets such as the UK, there are over 2.8m who do not have a bank account

• In emerging markets this figure is vastly increased, with little or no access to international credit cards.

• By educating and tutoring players, affiliates are able to access a pool of previously unconvertible players.

Major Factors Effecting Conversion

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Matching country specific traffic to merchants offering local payment methods can increase conversion by 73% (case study available)

• Help convert players before they leave your page

– Correct Country Specific Messaging

– Tailor merchant offering to countries targeted, language is not enough

Major Factors Effecting Conversion - Continued

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• What Payment methods are open to the player

• Merchant directory organised by accepted methods

• How to deposit

• Video Tutorials

Educating Players

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• 45 Million Internet Users from a population of 142 Million, within Moscow 97% of 18-24 regularly use the internet and similar pattern is seen older age ranges, in keeping with any other Western city.

• 95 % of all transactions performed using cash

• 91% of card transactions reserved for the withdrawal of Cash (ATM)

• July 2009 saw the introduction of a law that banned Casino and Slot halls in all but 4 remote regions

• Sports betting alone has an estimated turn over of $1.8 Billion per year

• Recognised payment methods include, Webmoney, Ukash, Yandex and OSMP

• Fraud is an ongoing issue, with high level of chargebacks on all cards

Russia

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• 41 Million population with internet penetration above 50%

• 3rd Largest Spanish speaking gaming market in the world

• Thriving offline market, thought to be worth between $2.3 and $4bn. (Global Gaming Business Magazine)

• Payment methods accepted include, International cards, Click and Buy, Dinero Mail and Ukash

• Ukash has worker directly with Merchants within the territory in the aim to convert signed but not deposited players through a series education based emails

Argentina

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Argentina

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• 41 Million population with internet penetration above 50%

• 3rd Largest Spanish speaking gaming market in the world

• Thriving offline market, thought to be worth between $2.3 and $4bn. (Global Gaming Business Magazine)

• Payment methods accepted include, International cards, Click and Buy, Dinero Mail Ukash

• Ukash has worked directly with Merchants within the territory in the aim to convert signed but not deposited players through a series education based emails, based on informing customers of what Ukash is and where to get it.

• Conversion rates as high as 5% have been seen from a single email

Argentina

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• Conversions are missed every minute of everyday due to players not knowing how to deposit correctly

• By teaming up or working with a country specific payment method affiliates can guide players down the right payment route for them

• Geo-targeting and language support within established markets will yield positive results, but in emerging and problematic markets supporting the right payment method is key.

In Conclusion

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www.ukash.com Strictly Private and Confidentialwww.ukash.com

Thank you

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David GoodallBusiness Development and Account Manager DDI: +44 (0)20 7089 4022 Mobile: +44 (0)78 94 666 996 Email: [email protected]