Why We Use Paradigms
Why We Use Paradigms
NEVER UNDERESTIMATE THE ENERGY PEOPLE INVEST IN
AVOIDING BEING PROVEN WRONG
VIRTUAL REALITY
WORDS
IMAGE
The Trouble With Paradigms
May 25th 1961
“No-one can predict with certainty what the ultimate meaning will be of mastery of space”
• MAD becomes doctrine: “A contest of will and purpose”
• “Organisation and discipline not always characterised R&D”
• Failure to succeed better than failure to engage
Are You Vectored?X
Y
If (x≠y)then (x*3=z)else (x=z)
Are You Vectored?
STRATEGIC PIVOT POINTS ARE A CHANCE TO VALIDATE
AND CORRECT COURSE
THE WORLD HAS GONE MOBILE1
“There's no chance that the iPhone is going to get any significant market share. No chance.”
Steve Ballmer, CEO, Microsoft
“The iPhone product is something we are happy we aren't the first to market with.”
Danny Strigl, COO, Verizon
“In terms of a sort of a sea change for BlackBerry, I would think that’s overstating it.”
Jim Balsillie, CEO, RIM
$1,250
$565
6,233,925Total Smart Phones Sold
5,661,225 Total Mobile Devices Connected
3,962,857Smart Phones Network Active
(Commerce Commission 2014)
$3,520,893,231Since 2008, NZ consumers have invested
doing ANYTHING BUT making phone calls
14 Billion txtMessages/pa 1 Billion
iMessages
? In-AppMessages236 txt / person /
month
(Commerce Commission 2014)
3.5 Billion minutesvoice traffic
Evidence Is …
PEOPLE ARRIVE AT WORK WITH BETTER
TECHNOLOGY EXPERIENCES THAN
THEY HAVE AT WORK
THE WORLD HAS GONE SOCIAL2
“If Facebook were a country it would be the
World’s 3rd Largest, 2nd By Wealth”
230Friends+
14PresentTimes / Day
40Minutes/ Day
1.6 BillionUsers
4.5 BillionLikes/Day
8.0 BillionVideo Views/Day
1.0 BillionConcurrent
Peter Arnett was one of the first Western journalist in Bhagdad, first to interview Osama bin Laden and last to interview Saddam Hussein. He gained prominence for reporting the last conflict with Iraq for CNN. His Pulitzer Prize came for reporting in Vietnam in 1966 for the Associated Press.
WITHIN AN HOUR OF A NEWS EVENT ANYWHERE IN THE WORLD, ‘CITIZEN JOURNALISTS’ WILL HAVE UPLOADED FOOTAGE
2 Guys1 Idea0 Money
The World's largest accommodation provider booked 37,000,000 room nights - and doesn’t own a single
Hotel, or a server.
It's valued at US$40 billion.
The World's largest accommodation service provider
Every day, 1 million people in 250 cities, across 50 countries, share a ride with any of 160,000 strangers.
In 2015, drivers earned US$8 billion.
Every year, 300 million users make an average of one weekly purchase from a range of items
valued at US$270 billion, creating US$8.5 billion in sales.
The most valuable IPO in history
More than 10 million people invested US$2.3 billion of their
own money funding the dreams of 100,000 others by May 2016
18,896 Kiwis invested $2.95 million in 2014
In total, more than 10 million people have invested 28,126,428 pledges
totalling US$2.3 billion, bringing the dreams of 100,049 others to fruition.
May 2016
A BRAND IS NOT WHAT YOU TELL PEOPLE IT IS. A
BRAND IS WHAT PEOPLE TELL EACH
OTHER IT IS
THE WORLD IS CONNECTED3
SMART DEVICES
DUMB PEOPLE
SMART PEOPLE
DUMB DEVICES
THE DOMINANT SOURCE OF BUSINESS INTELLIGENCE WILL NOT BE HUMAN INTUITION
FOR EVERYTHING, THERE IS CONTEXT4
Contact To EngagementLeveraging The Brand
‘RANDOM’ IS NO EXCUSE FOR SOMETHING WE DO NOT UNDERSTAND
THE MOST VALUABLE DECISION ANYBODY WILL MAKE IS THE NEXT ONE
KNOWLEDGE AND CONTEXT ARE MEASURED IN
EMPATHY AND UNDERSTANDING
THERES A BIT OF TRADE HAPPENING5
ENTIRE BUSINESS RELATIONSHIPS
ARE DEFINED BY A FEW LINES OF SIMPLE CODE
BUSINESS TRADE TRUST FOR TRANSPARENCY AND SECURITY
DATA DEFINES THE PRODUCT
THE SERVICE ECONOMY IS REAL6
BUSINESS THE WORLD OVER IS LEARNING TO FINANCE
PRODUCTION, MANAGE RISK AND DELIVER SERVICES
Power By The Hour
A BRAND IS THE PROMISE OF AN
EXPERIENCE
TIME TO PULL
THE PIN?
$0 VALUE PRODUCT PROPOSITION