Social Media Audit
1Time Frame: 14 December 2013 – 13 January 2014
Banks Audited ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
1. Standard Bank
2.ABSA
3.FNB
4.Nedbank
5.Capitec Bank
• This is a Social Media Audit of Commercial South African Banks.
• The time frame of the Social Media Audit was from 14th December 2013 – 13th January 2014.
• The Social Media Channels analyzed for the audit are Facebook, Twitter, Pinterest. LinkedIn, Google Plus & YouTube.
• The criteria used to assess the performance of the Banks: Fans, Engagement Reach, Influencers and Demographics.
Introduction __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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Fans: 76 799
People Talking About This: 1 246
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Most Popular City: Johannesburg
Most Popular Age Group: 25 -34
Standard Bank has 1,6%engaged Facebook Fans
q51% w48%
Facebook Fans By
Gender
Engaged Fans
Passive fans
SA Facebook Fans: 71 538
Standard Bank C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 14 December – 13 January
Potential; Reach: 421 310
Fan Growth: 1 435
Location of C Fansg
Standard Bank C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 14 December – 13 January
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Followers: 20 150
Tweets: 25 679
@StandardBankGrp Mentions:1 348
Influencer Score: 69
Twitter Age: 4 years 6 months
Standard Bank M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 14 December – 13 January
Follower Growth: 464
“Standard Bank” Mentions: 6 479
1348
6479
Direct Mentions
Indirect Mentions
Mentions
17%
5% 5% 4% 4%
Music Family Bloggers Marketing Finance
Follo
wer
%Interests
Followers Interest
Standard Bank M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 14 December – 13 January
Other Twitter profilesi
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Fans: 151 907
People Talking About This: 1040
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ABSA has 1% engaged Facebook Fans
q52% w47%
Engaged Fans
Passive fans
Time Frame: 14 December – 13 January
Fan Growth: 1 607
Most Popular City: Johannesburg
Most Popular Age Group: 25 -34
SA Facebook Fans: 143 518
Potential Reach: 158 625
Facebook Fans By
Gender
ABSA C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Location of C Fansg
Time Frame: 14 December – 13 January
ABSA C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 14 December – 13 January
ABSA M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
1619
5685
Direct Mentions
Indirect Mentions
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Followers: 12 978
Tweets: 20 526
@ABSA Mentions: 1 619
Twitter Age: 1 year 9 months
Follower Growth: 350
“ABSA” Mentions: 5 685
Mentions
Influencer Score: 65
8% 8%
5%4% 4%
Music Sports Family Students Bloggers
Follo
wer
%Interests
Followers Interest
Time Frame: 14 December – 13 January
ABSA M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Other Twitter profilesi
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Fans: 450 641
People Talking About This: 5 326
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FNB has 1,15% engaged Facebook Fans
Engaged Fans
Passive fans
Time Frame: 14 December – 13 January
Fan Growth: 5 189
Most Popular City: Johannesburg
Most Popular Age Group: 25 -34
SA Facebook Fans: 423 231
Potential; Reach: 601 198
Facebook Fans By
Gender
FNB C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
q50% w50%
Location of C Fansg
Time Frame: 14 December – 13 January
FNB C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 14 December – 13 January
FNB M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
692
10881
Direct Mentions
Indirect Mentions
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Followers: 14 053
Tweets: 1 792
@FNBSA Mentions: 692
Twitter Age: 4 years 11 months
Follower Growth: 630
“FNB” Mentions: 10 881
Influencer Score: 67
Mentions
7%
5% 5%4% 4%
Music Sports Students Family Finance
Follo
wer
%Interests
Followers Interest
Time Frame: 14 December – 13 January
FNB M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Other Twitter profilesi
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Fans: 67 233
People Talking About This: 3 083
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Nedbank has 4,5%engaged Facebook Fans
q51% w48%
Engaged Fans
Passive fans
Nedbank C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 14 December – 13 January
Most Popular City: Johannesburg
Most Popular Age Group: 25 -34
SA Facebook Fans: 65 366
Potential Reach: 265 375
Fan Growth: 4 741
Facebook Fans By
Gender
Location of C Fansg
Time Frame: 14 December – 13 January
Nedbank C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Nedbank M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Time Frame: 14 December – 13 January
1505
1934
Direct Mentions
Indirect Mentions
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Followers: 17 770
Tweets: 33 646
@Nedbank Mentions: 1 505
Twitter Age: 2 years 5 months
Follower Growth: 580
“Nedbank” Mentions: 1 934
Mentions
8%
5% 5% 5%4%
Music Family Sports Students Finance
Follo
wer
%Interests
Followers Interest
Influencer Score: 57
Time Frame: 14 December – 13 January
Nedbank M__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Other Twitter profilesi
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Fans: 97 940
People Talking About This: 2 856
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Capitec Bank has 2,9%engaged Facebook Fans
q51% w49%
Engaged Fans
Passive fans
Time Frame: 14 December – 13 January
Fan Growth: 1 450
Most Popular City: Johannesburg
Most Popular Age Group: 25 -34
SA Facebook Fans: 94 301
Potential Reach: 186 691
Capitec Bank C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Facebook Fans By
Gender
Time Frame: 14 December – 13 January
Capitec Bank C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Location of C Fans
Time Frame: 14 December – 13 January
347
391
Direct Mentions
Indirect Mentions
Capitec Bank C__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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Followers: 8 663
Tweets: 6 214
@CapitecBankSA Mentions: 347
Twitter Age: 3 years 9 months
Follower Growth: 154
“Capitec Bank” Mentions: 391
Mentions
7%6%
4% 4% 4%
Music Students Bloggers Family Sports
Follo
wer
%Interests
Followers Interest
Influencer Score: 57
Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Number Of C Fansy
Time Frame: 14 December – 13 January
C Fans In South Africay
Time Frame: 14 December – 13 January
Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Fastest Growing C Page y
Time Frame: 14 December – 13 January
Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Engagement Rate C Page T
Time Frame: 14 December – 13 January
Benchmark C______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Benchmark M______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Number Of M Followers u
Time Frame: 14 December – 13 January
Benchmark M______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Monthly M Follower Growth u
Time Frame: 14 December – 13 January
Benchmark M______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Number of M Mentions
Direct Mentions
Indirect Mentions
T
Time Frame: 14 December – 13 January
Benchmark F______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Number of F Followers u
Time Frame: 14 December – 13 January
Benchmark w______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Number Of w Subscribers v
Time Frame: 14 December – 13 January
Benchmark w______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Number Of w Views v
Time Frame: 14 December – 13 January
Benchmark______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Number Of Followers a
Time Frame: 14 December – 13 January
Benchmark______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Total Number Of Followers +
Time Frame: 14 December – 13 January
Benchmark______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Overall Number Of Followers Q
Time Frame: 14 December – 13 January
Insights f __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
b
• FNB is the Bank with the most Facebook Fans.
• Nedbank is the Bank with the least Facebook
Fans.
• The most engaging Bank on Facebook is
Nedbank.
• The least engaging Bank on Facebook is Absa
considering they have the 2nd most fans.
Time Frame: 14 December – 13 January
Insights t __________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
b
• Standard Bank is the Bank with the most Twitter
Followers.
• Capitec Bank is the Bank with the least Twitter
Followers.
• The Bank with the most @ mentions is Absa and
the Bank with the most indirect mentions is FNB.
• Nedbank is the most active Bank on Twitter.
• The Bank with the oldest Twitter Profile is FNB.
Time Frame: 14 December – 13 January
Insights wF__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
b
• The Bank that has the most views & subscribers on YouTube is FNB.
• Nedbank is the bank that has the most followers on Google Plus.
• FNB also has the most followers on LinkedIn & Pinterest.
• Capitec is the bank that has the least followers on Pinterest, LinkedIn & Google Plus.
• Overall FNB has the largest Fan base on Social Media.
Time Frame: 14 December – 13 January
Tel: (011) 321 0201
www.zasocialmedia.com
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Sources: Social Bakers, Facebook, Klout, Kred Twitter & Topsy