Place– Business-to-consumer
– Direct purchase online
– Sell it directly at promotional events-music festivals
– Business-to-business
– Sell in stores
Price
– Price- Competitive Pricing
– 30 Euros = box of 14 patches of 21 mg
– 30 Euros= box of 14 patches of 14 mg
– 30 Euros = box of 14 patches of 7 mg
– Extra 7 Euros to customize your own design
Packaging
– Environmentally Conscious
– Reusable boxes
– Displays company logo and image of
one of the enclosed flash tattoo patches
– Each tattoo on separate, recyclable
sheet for easy application
Urban Exposure
SWOT Analysis: Strengths
– Unique design
– New technology
– Flash tattoos already popular
– Health benefits
SWOT Analysis: Weaknesses
– New company- no customer awareness
– High start up and marketing costs
– No technology knowledge
– Have to outsource the production of our product
SWOT Analysis: Opportunity
– Solving a current and large problem
– Our target market of 18-24 year olds are heavy social media users
– Competitive advantage
– No other products like this exist
– Partnerships
SWOT Analysis: Threats
– Consumer rejection
– Smoking is a big part of the social culture in Europe
– Competitors try and copy us
– They may already have loyal consumers
– We don't have an existing customer base
Brand Name: Urban Exposure
– Express yourself in an urban atmosphere
– Don't hide your attempt to quit smoking anymore
– Show people you are health conscious and trying to quit smoking in a stylish way
– Chic, city feel, that instills in our consumers the confidence to tell the world they are trying to quit smoking
Business Mission Statement and Mantra
– We strive to help young adults to quit smoking cigarettes while also allowing creative expression through artistic designs.
Health-conscious Beauty
Intellectual Property
– Patent- protect the technology behind the combination of the nicotine patch and the flash tattoo
– Trademark- protect Urban Exposure's brand equity
Points of Parity
– Offer same features as competitors
– Same nicotine dosage amounts
– Same timeline for quitting
– Same stylish flash tattoo designs
– Easy flash tattoo application process
Points of Difference
– Our technology combines nicotine patches and flash tattoos
– Offer consumers the option to personally customize their flash tattoo patches
– Urban Exposure has made quitting smoking trendy and popular