Walter Lis
Using Digital Marketing toConnect. Inspire. Grow
My Background
• 15 years of marketing experience in sports and media
• 5 years focused online• Digital marketing – SEO, paid search,
email marketing, analytics, social media
• Local marketing
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TribLocal
• 88 hyper-local websites (TribLocal.com)• Focused on local news, events, crime• Over 1 million visitors per month
• 21 weekly newspapers• 1.1 million households weekly distribution• Evolving audience
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Marketing Evolution
• Customer has control• Information is shared• Opinions are shared• Expectations rise, business held
accountable
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Culture of Accountability
• Track and test • Lose your opinion• Optimize everything
WalterLis.com
Track and Test
WalterLis.com
Lose Your Opinion
WalterLis.com
Optimize Everything
• Split test A/B• Text, images, buttons, forms
• 5,000 unique visits• $50 product• 20% vs. 25% conversion = +$12,500
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Your Reality
“You'll be the same in five years as you are today,
except for the people you meet and the books you read.”
-Charlie “Tremendous” Jones
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Use Technology to Grow
• Online Resources – Khan Academy• Podcasts – iTunes U• Video - @Google, YouTube Edu, TED• Meetups• Team of Experts Daily Briefing
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Mental Power Tools
• Degree in time management• Muscular discipline• Principle of momentum• Attitude is everything
WalterLis.com
Happy Holidays
Walter LisTribLocal.com
Download My Free Resource Guide atWalterLis.com
WalterLis.com