2014

UX and Ethics in Healthcare

Elisa del GaldoHead of Customer Experience

Adwoa BaahConsultant

Mette DrabaekProject Assistant

Blue Latitude Network

2

Why is UX in healthcare different?

3

Patients

4

Carers

5

Healthcare Professionals

6

Advocates

7

Pharma

8

Reliance and interdependence

9

Different goals and objectives

10

Bad practice

11

“Our families get cancer too”Mark

Works for one of the world’s largest pharma companies.

12

Good practice

13

Not a normal commercial relationship

14

The third party role

15

It’s about listening and understanding

16

Because healthcare aims to make well

17

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It’s about hearing all the voices

20

Good practice is grounded in ethics

The Lineup๏ Richard Bellaver

- Development of the Code of Conduct

๏ Cory Lebson

- The Ethics of UX “White Labeling”

๏ Donna Tedesco

- Ethics when moderating in UX research

๏ Bill Albert

- The Ethical Landscape of User Experience

๏ Michael Rawlins

- Increasing Conversion rates without comprising UX Ethics

๏ Elisa del Galdo

- UX and Ethics in Healthcare

๏ Kara DeFrias

- Breaking out of the Lab: UX Ethics in the Wild