UX = UIand other misconceptions
Michel Jansen
@dawuss
UX = UIand other misconceptions
Michel Jansen
@dawuss
UX = UI
misconception 1
Gowalla, ca. 2010 Foursquare, ca. 2010
Facebook, 2011
Google+, 2011
value > pain
UX = UI(but a good UI helps)
UXcan be
designed
misconception 2
User Experiencecan be
designed
product user
ux
ux
Hassenzahl’s model of User Experience
User Experiencecan be
designed
User Experiencecan be
designed(but you can design for it)
UX is a job
misconception 3
ux
Hassenzahl’s model of User Experience
engineeringsupport
fulfilment
business
sales
providing a good user experienceis everyone’s job
but it helps if someone makes sure of that
UX is a phase
misconception 4
Damien Newman's squiggle of the design process
building the right thing&
building the thing right
upfront research
ongoing improvement
UX is singular
misconception 5
(cc) http://www.flickr.com/photos/joyoflife/3019568224
providing good user experiences starts with people
GETTINGUX
RIGHT
#1care about people, your users
#2create value, reduce pain
#3take responsibility as a team
#4look past the surface
#4keep listening
UX = UIand other misconceptions
Michel Jansen
@dawuss
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