UX DESIGN FOR LONG-TERM RESULTS
VAGGELIS REKKAS Head of UX & Co-founder @erekkas
WE HELP BRANDS GROW BY CREATING UNIQUE MOBILE CONNECTIONS WITH THEIR AUDIENCE.
TREBBBLE IS A MOBILE AGENCY.
QUESTION HOW CAN WE CHANGE PEOPLE’S BEHAVIOUR FOR THE BETTER?
ANSWER
NOVELTY
Piano stairs - TheFunTheory, 2009
Want people to choose the stairs over the escalator?
Did it manage to encourage people to use the stairs?
NO It was fun … it was exciting …
BUT IT COULD NOT STAND THE TEST OF TIME!!!
QUESTION HOW CAN WE CHANGE PEOPLE’S BEHAVIOUR FOR THE BETTER?
ANSWER
NOVELTY + REPEATABILITY
Corby Lebson, Former President of UXPA / UXistanbul Conference 2015
“USER EXPERIENCE IS PEOPLE CARING ABOUT PEOPLE”
UX DESIGN FOR LONG-TERM RESULTS
#1 THINKING PRODUCTS; NOT FEATURES
UNDERSTAND THE UX OF A PRODUCT AS A WHOLE
@jaf_designer, Medium
#2 SIMPLIFY YOUR UX THROUGH REDUCTION
REMOVE ELEMENTS - REMOVE CHOICE (KEEP JUST THE MEANINGFUL)
#3 EMOTIONAL CONTAGION &
PERSONALISATION
MAKE YOUR AUDIENCE COMMIT TO A RELATIONSHIP WITH YOUR PRODUCT
#4 WORK ON PRODUCT ONBOARDING
DESCRIBE HOW PRODUCT IMPROVES USER'S LIFE; WIN THEM OR LOSE THEM DURING THE FIRST INTERACTION
www.useronboard.com
#5 GREAT UX IS EFFORTLESS & INVISIBLE
CUSTOMER HAPPINESS IS THE #1 BUSINESS METRIC
CONTINUALLY INVEST AND INNOVATE TO MAKE PEOPLE HAPPY
UX DESIGN FOR LONG-TERM RESULTS
VAGGELIS REKKAS Head of UX & Co-founder @erekkas