Values of
Multimodality
Image Layering Juxtaposition Perspective UnityFrom Non-Discursive Rhetoric: Image and Affect in Multimodal
Composition by Joddy Murray
Values of
Multimodality
Image
Emotional Content
Non-discursive meaning & Typography
Not mere illustration
Fully Articulate on its own
Values of
Multimodality
Layering
Adds complexity, texture, simultaneity Creates ambiguity important to meaning-making
Values of
Multimodality
Juxtaposition
Layout & PositionCompare/ContrastConnotations build meaningCreates a dialogue