GET SEEN
Jennifer Aden Enterprise Sales
Virool [email protected] Direct: 415-‐403-‐2268 Cell: 213-‐864-‐2146
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Why use online video? • ShiEing TV ad budgets to online video made campaign reach more
effecKve by generaKng a liE in*:
– Brand recall (33%) – Message recall (45%) – Likability (40%) – General recall (15%)
• 15 % ReallocaKon of television-‐only budgets resulted in a 4.2 percent increase in reach at an 11 % lower CPM
*Nielsen and IAB study December 2013
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What is NaFve AdverFsing?
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1. User Ini1ated 2. Part of the Content Stream 3. Relevant 4. Engaging 5. Effec1ve
NaFve AdverFsing Is:
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People Share NaFve Video, Not Pre-‐Rolls
• Generate 82% brand liR compared to 2.1% with pre-‐rolls.
• Viewers opt-‐in to watch naKve video
• NaKve Video AdverKsing empowers the viewer to spread the brand message, and is discovered in environments conducive to sharing (i.e. social media)
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Would you Rather Promote Your Video…
… Just Here …Or Here As Well?
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1 BEHAVIORAL TARGETING
AGE GENDER LOCATION INTERESTS PLATFORM
We will show your video to the people who fit your demographic AND are likely to share your content
with their friends.
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2 CONTEXTUAL TARGETING
We Kme it perfectly by showing your video to people currently reading informaFon related to your video.
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3 RE-‐TARGETING
Re-‐target the most engaged viewers w/offers for increased ROI!
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• Reports in real-‐Fme: impressions, views, shares, clicks, engagement, and geo-‐locaKon.
• See who is watching your videos, from where and from what device.
• See who is sharing your video on Facebook, Twi\er in real-‐Kme.
REAL-TIME ANALYTICS 4
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Comprehensive Reports
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Monitor Engagement
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CompeFFve Analysis
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Placement Examples
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Blogs And Websites
Videos will be displayed
seamlessly on blogs and sites
We work with over 10,000 leading sites to seamlessly display your video as part of their content
Publishers include:
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We work with 200+ Facebook Apps and Games and are able to reach over 100M viewers on Facebook
Facebook & In-‐Game Placement
Publishers include:
We only show
the video to the demographic
you’re looking to target.
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Publishers include:
Mobile Placement
We work with 20,000 games and apps on iPhone and Android to deliver the most targeted video soluKons for our clients.
Overlay share buDons and custom
calls to ac1on
Customize player for targeted
engagement!
Want to include interacFvity In the player?
NO PROBLEM!
We will work with your client’s campaign needs to customize the player in any
way we can.
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Case Studies
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Turkish Airlines - Kobe vs Messi
• 2.5M YouTube views in 24 hours • 250k Paid views • 25k Facebook shares, 10k Tweets • 10x More Earned Media
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Banana Republic-Surprise Fashion Show
• 72k YouTube Views • 10k Paid Views • 3k FB Shares, 1k Tweets • 7x More Earned Media
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Expedia-Whatever you’re looking for
• 2.6M+ Total Views • 400k Paid Views • 115k+ FB Shares, 8k+ Tweets, 9k+ Google+
Shares • 6.5x More Earned Media
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35,000+ Customers Use Virool
Over 100,000 Videos Promoted