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Visual Enhancement - LightAn Introduction by COO, Lasse Petersen
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Introduction
Understanding Visual Enhancement
Checklist
Examples
FAQ
Light vs. Heavy Visual Enhancement
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Adjusting to the client’s template
Add visual elements to support the content and message of the slide
Standard formatting
Fit to page
Randomly adding icons and pictures with no relevance to the content
What is Visual Enhancement?ü
Understanding the concept of Visual Enhancement
What is not Visual Enhancement?û
Potentially adjusting the structure the slide to improve the visual appearance
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Keep existing structure of the content – no major restructuring
Potentially add relevant icons and light shadows All the elements from “light” and..
Redesign structure (potentially)
Add full picture backgrounds (potentially)
Light
The difference between “light” and “heavy” Visual Enhancement
Heavy
Potentially add supporting pictures with white gradient
Make one version of each slide
Potentially experiment with different font sizes (be careful) Keep same font size across content
Make multiple versions of each slide
Focus in this video
vs
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Get the highest quality rating by going through the checklist on Visual Enhancement - Light projects
Light Visual Enhancement Checklist
Are all the standard guidelines followed? (font-size, alignment, colors, bullet points etc.)
Have we made changes that support the message?
Does potential new elements have acceptable colors and spacing?
Have we made sure that attention has not been taken away from the message?
Have the style / approach been applied consistent across all slides in the deck?
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Our three key deliverables
Market entry
Strategy consulting
Promotion
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Market Entry: Tailor-made projects to achieve best returns for the client
Strategy consulting
Promotion
Market entry
Market Expansion
Understanding the market behavior
Market Entry Strategy
Test the market
Set Up shop
Market Operation
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The battle Initiatives Implementation KPI’s
Growth control
Key opportunities
Transparency
Increase capacity planning accuracy)?
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Achieving a sustainable cost base
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Our-long term focus to the challenges ahead
StabilitySupplying high quality products
Product Supply Production System
quality performance Sustainable Resilient Reliable delivery
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Frequently asked questions
Pictures: https://unsplash.com/
Icons: Use the icons from the client template
Get the highest quality rating eliminating the most common mistakes on Light Visual Enhancement projects
What if i do not have any good ideas for the visual enhancement?
Can i delete existing icons / pictures or do i need to reuse them?
Where do i get the icons and pictures from?
It depends on the situation. If they are not rendered, then they should not be used. If they do not support the mesasge then they should be deleted.
Leave a comment for the admin and he will provide you with some information on how to get started.
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