• Overview of what Visual Story Telling
• Examples of Visual Story Telling
• What the contest is
– Team Building
– Hotel/Brand Awareness
– Timeframe
– Requirements
– Prize
VISTA VOICE VSN CONTEST AGENDA
Visual Story Telling?
• A visual narrative is a story told primarily through the use of visual media.
• The story may be told using still photography, illustration, or video, and can be enhanced with graphics, music, voice and other audio.
• Any kind of a story told visually is a visual narrative.
• Distinguishing characteristics of the visual narrative include:– a persuasive story with a point of view– high quality images, still or moving– subject matter with pressing social, environmental, or spiritual value
Visual Story Telling?
• Good stories are “worth remembering and worth retelling”
• Show the world who you are• Show the world what your hotel has to offer• What is the value to the guest to stay with you? • How will are you going to be captivating?• What is visual appealing to you?
– Colors– Nature– Art work
Visual Story Telling Ideas For Hotels
• Ask your guests to take a photograph or create a video highlighting their favorite part of their stay and uploaded it – “consumer generated context will be so much more
powerful and convincing”(Tnooz) – This simple act is made easier thanks to the camera
and video capabilities of today’s Smartphones and tablets and tools such as Vine.
– Events– Local Concierge– Why are people coming to your town?
Need more help/ ideas onVisual Story Telling?
• http://www.tnooz.com/2012/12/31/how-to/visual-storytelling-a-core-part-of-digital-marketing-for-hotels/
• http://vfmleonardo.com/sites/default/files/The-Hoteliers-Ultimate-Guide-to-Visual-Storytelling-on-Social-Media-in-2013-vfmleonardo2012.pdf
• http://www.socialmediaexaminer.com/tag/visual-storytelling/
• http://vfmleonardo.com/sites/default/files/social-media-checklist.pdf
• http://searchenginewatch.com/article/2238606/Visual-Storytelling-The-Key-Weapon-to-Content-Marketing
WHO WILL BE INVOLVED IN THE VSN CONTEST?
• Form a team @ your hotel that combines
– Sales leaders
– Service leaders
– Social media superstars
VSN 2013 CONTEST
• Start date 5/6/13 ( you have two weeks to pick a team and devise a plan)
• Weekly results will be announced on Fridays
• Goal is to earn the most points
• Competition will end on Friday August 30
• Visual is more appealing to the eye
• Along with the visual appeal we need to network and communicate with everyone that responds back to us
VSN Objective# 1-Your Story
– How is your hotel different?
– How is your staff different?
– Why is the choice clear that you are #1?
– WHAT IS YOUR STORY
• Lets get creative
• Use our tools we have –SOCIAL MEDIA
• Location story, staff story, guest story, make up story, get creative, get involved, and have fun) (HINT: YOU CAN HAVE MULTIPLE STORIES)
Social Networking Sites 5 sites for our stories
• Facebook- Revinate
• Twitter- Revinate
• Foursquare- Revinate
• Youtube
VSN Objective # 2-Facebook
• Step one- set your post up on Revinate to save time … One post a day is required .
– (facebook and twitter should not have the same campaign running at the same time or you will loose followers retention)
• Step two- what is your story or stories you want to share on Facebook? Start sharing..
– More visual content the better– followers retention
BE CREATIVE!!!!!
VSN Objective # 3 Twitter Campaign
• Step one- set your tweets up on revinate to save time . At least one tweet a day is required– (facebook and twitter should not have the same
campaign running at the same time or you will loose followers retention)
• Step two- what is your story or stories you want to share on Tweets? Start sharing..
• Step 3- you must respond to all people who are talking to you!
BE CREATIVE!!!!!
VSN Objective #4- Video & YouTube
• You will create 1 video per month for the contest (May- August, 4 total videos)
• Video must be posted before the last day of the month to get points
• Video ideas-– Service– Guest’s videos– Local area attractions– Events you host or go to – Your charity events – Your videos must be approved by GM & Regional before
posting on ANY Social Next Work
Introducing Vine &
Shelly from Shreveport!https://vine.co/v/btY7VWaq5Ov
https://vine.co/v/bFPBIr31Vd3
Introducing Book Me Maybe&
Team Ft Lauderdalehttps://www.youtube.com/watch?v=J8dMjb1eEQQ
VSN Objective #4-You Tube
• Create a YouTube channel for your property– Step by step instructions via or link below(or you can
you tube it)– http://sproutsocial.com/insights/2011/07/how-to-
create-youtube-account/– Must be created before your first video goes out
• Be a local concierge• Get referrals • Get creative• Create a mini series
VSN Objective #5-Pinterest
• Continue setting up your visual pin-board to tell your story
• Maintain you pinboard at least once a week
• Promote events, area, etc
VSN Objective #6-Four Square
• Link to revinate before May 6!!!
• Communication with all staff!
• Celebrate the Mayor- every time you get a new one
• Respond to all guest tips left
• Offer Specials
• Get Creative
BONUS: VSN @Mentions /Communications
• Are people talking about you?
• Are people saying awesome things about your staff on these sites?
• Are people saying bad things about your hotel on these sites?
• All comments and mentions need to be responded to
• All shout outs and good referrals are encourage
How will you earn points?
• Revinate- Facebook, Twitter, & Four square are they set up and linked?- Automatic 10 points once all set up
• Facebook- 1 point per post or 2 points for a compelling visual post that tells a story
• Twitter- (Can not be the same as facebook) 1 point per tweet or 2 points for a compelling visual tweet that tells a story
How will you earn points?
• Youtube & Video points- 20 points per video created (you can do more than 4) Points- 5 points for posting on youtube channel
• Pinterest- you will get 1 point for every new follower
• Four Square- you will get 1 point for every new check in2 points if you publicly respond to all tips left by guest5 points every time you celebrate a new mayor
• Creativity- you can earn up to 10 points
• EXTRA BONUS POINTS– Every time you get a guest or client to give you a visual (photo, video) referral must be posted
to one of the sites – 50 points per time– Every time a staff member gets mentioned on one of these sites (good review, kudos,
referrals, etc)- 10 points per time
TOOLS for Free or Low Budget 2 use
• http://pixlr.com/- photo editing
• http://www.sumopaint.com/app/- photo
• http://evernote.com/skitch/- Get your point across with fewer words using annotation, shapes and sketches, so that your ideas become reality faster.
• Jing.com– Simple and free, Jing is the
perfect way to enhance your fast-paced online conversations. Create images and videos of what you see on your computer screen, then share them instantly!
• Google + photo editor
• http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint
• Instagram –app
• Facebook camera
• Flickr
• Wordle.net
TOOLS for Free or Low Budget 2 use
Shares for Social Medialites
• http://www.onextrapixel.com/category/social-media/
Resources
• http://www.slideshare.net/christiangadams/instabrand-the-rise-of-visual-storytelling-in-a-content-marketing-world
• http://www.scoop.it/t/transmedia-storytelling-arg• http://en.wikipedia.org/wiki/Visual_narrative• http://blog.vfmleonardo.com/technology-storytelling-and-
millennial-travelers-what-hotel-marketers-need-to-know/• http://blog.vfmleonardo.com/marketing-your-hotel-to-
millennial-business-travelers/
– http://en.wikipedia.org/wiki/Visual_narrative
• http://www.tnooz.com/2012/12/31/how-to/visual-storytelling-a-core-part-of-digital-marketing-for-hotels/#J0YqQYOABOMgZh7K.99