WE’RE ALL MAD HERE
Champagne Brunch
AVANTE GARDE
EVENT: We’re All MAD – Champagne Brunch
LAUNCH DATE: 5/19/13
TIME: 1 pm – 8pm
VENUE: LMNT
TARGET MARKET: Urban/25-35/M/F
AVANTE GARDEWe’re All MAD Here– Champagne Brunch
AVANTE GARDEWe’re All MAD Here– Champagne Brunch
In an effort to increase growth (traffic/profits) and exposure of LMNT, it will execute a monthly event, a Sunday Champagne Brunch.
WE’RE ALL MAD HERE will be themed based on “Alice in Wonderland”. The focus of the event will be Champagne/Premium spirits bottle service. Based on the fact that the majority of On premise accounts in the Miami market, which are designed specifically for table service, profit close to 80% of revenue from bottle service. Bottle service consumers want the real estate, prestige and attention.
Bottle service and brand awareness can be attracted at all levels when the visual stimulation is present. Consumers tend to order by the “brand” therefore presentation is key. Engaging bottle service consumers and general consumers will gain the necessary brand exposure as well as cause a contagious effect and increase volume.
Effective branding for the event through precise activation including bottle service ritual will create a perception that there is no other event quite like WE’RE ALL MAD HERE. Its vital for the consumer to believe that it is some- thing exceptional.
AVANTE GARDEWe’re All MAD Here– Champagne Brunch
STAFF:
Chef/Sous Door Host (Stand) Servers (4) Bus Boy/Bar Back (2) Bartenders (2) DJ Security Entertainment talent/Dancers Marketing Promoters
MARKETING• Visual Theme Designed• Marketing Material• Social Media Outlets• PR Outreach (Media/Print)
AVANTE GARDEWe’re All MAD Here– Champagne Brunch
POS:
Bottle Service Kits Champagne Flutes
Ice Buckets
Bottle servers/Wait staff trained on product and Drink Strategy.
BOTTLE SERVICE PACKAGES
DRINK STRATEGY (THEMED):
• We’re All Mad Mimosa
• Mad Hatter
• Bloody Alice
• White Rabbit
We’re All MAD Here– Champagne BrunchAVANTE GARDE
Bottle Service Ritual Activation – Elements
Champagne Tub Presented for bottle service based on quantity/ type
All Bottles will be tagged “Drink Me”
Delivered by bottle service waitresses (4 min) determine uniform
Bottle sparklers and/or low-smoke designed for indoor
Work w/ lighting in account to dim lights to steer focus to presentation-Work in theme music (when possible)
We’re All MAD Here– Champagne BrunchAVANTE GARDE
FOOD INSPIRATION
We’re All MAD Here– Champagne BrunchAVANTE GARDE
We’re All MAD Here– Champagne BrunchAVANTE GARDE
DÉCOR INSPIRATION
We’re All MAD Here– Champagne BrunchAVANTE GARDE
DÉCOR INSPIRATION
We’re All MAD Here– Champagne BrunchAVANTE GARDE
DÉCOR INSPIRATION
We’re All MAD Here– Champagne BrunchAVANTE GARDE
DÉCOR INSPIRATION
We’re All MAD Here– Champagne BrunchAVANTE GARDE
DÉCOR INSPIRATION
We’re All MAD Here– Champagne BrunchAVANTE GARDE
ART INSPIRATION
We’re All MAD Here– Champagne BrunchAVANTE GARDE
ART INSPIRATION
We’re All MAD Here– Champagne BrunchAVANTE GARDE
DÉCOR INSPIRATION
We’re All MAD Here– Champagne BrunchAVANTE GARDE
FURNITURE INSPIRATION
We’re All MAD Here– Champagne BrunchAVANTE GARDE
ENTERTAINMENT INSPIRATION
We’re All MAD Here– Champagne BrunchAVANTE GARDE
ELEMENT INSPIRATION
Custom Cards – Branded LMNT/E vent
Custom themed photo booth
We’re All MAD Here– Champagne BrunchAVANTE GARDE
INVITE INSPIRATION