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July 2014
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Guardian Day Celebration
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Index
July Offers Offer of the Month
Senior citizen programLoyalty Program
1.Jet Airways Rewards 2.Citi Bank 10% discount 3.American Express 10 time reward Point 4. Freecharge.in. 5.SBI Credit Card
Special Alliance
1. Guardian Stand – Planogram 2. Choose & Save stand
Visual Merchandise
1. April-Sep– 2014-15 IssueGHC
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- Mega Offer- Bundle Offers- Discounts- Other Offers
Offers of the month.
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Mega Offer – GNC
GNC Promotion Construct - 25% discount on all GNC powders.
- 30% discount on all other GNC products except GNC Gold Card. Promotion Applicable for GNC Gold Card & Special Gold Card Members only Validity – 1st July’14 till 31st July’14
50% discount on GNC Gold card membership fee & Renewal Fee
GNC GOLD CARD ANNUAL FEE – Rs 500GNC GOLD CARD RENEWAL FEE – Rs 250Validity 1st to 31st July’14
MEMBERS GET MORE CAMPAIGN(1st – 31st July’14)
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20% Discount
Guardian Xtracare Cold Cream 100gm
Discount Offers- Pvt Label
10% Discount
Guardian Xtracare Body Wash Green Apple 500ml
15% Discount
Guardian Tulsi and Giloy Syrup 500ml
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Other Offers- Pvt Label
1. The Buck Stops Here, MRP Rs.499/- , Offer Price Rs.249/- , 50 % OFF
2. The Corner Office, MRP Rs.195/-, Offer Price Rs.156/- , 20% OFF
3. Guardian Xtramuscle 100% Whey Protein (Chocolate) 2lbMRP Rs.2499/-, Offer Price Rs.2249/- ,Save Rs.250/-
4. Guardian Xtramuscle Weight Gainer 1800 Chocolate 4 lb, MRP Rs.1799/-, Offer Price Rs.1550/- ,Save Rs.249/-
5. Guardian Guardian Xtraveda Safed Musli Tone 1x60,MRP Rs.799/-, Offer Price Rs.700/- ,Save Rs.99/-
6. Guardian Xtravital Bone Health Tab 1x60,MRP Rs.250/-, Offer Price Rs.225/- ,Save Rs.25/-
7. Guardian Xtra Vital Eye Health Tab 1x60MRP Rs.299/-, Offer Price Rs.270/- ,Save Rs.29/-
8. Guardian Ayurvedic Juices Range 500ml, Buy 2 Get 10% Off
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GNC Offers 1. GNC Fish Body Oil Softgel 1000mg 1x90, MRP Rs.1749/- Get discount of Rs.500/-
2. GNC Vitamin C Tab 500mg 1x100, MRP Rs.1599/- Get discount of Rs.600/-
3. GNC American Ginseng Cap 500mg 1x90, MRP Rs.2099/- Get discount of Rs.600/-
4. GNC Calcium Plus 1000 with Magnesium and Vitamin D 1x90, MRP Rs.1899/- Get discount of Rs.600/-
5. GNC Energy Formula Cap 1x100, MRP Rs.2299/-, Get discount of Rs.700/-
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FMCG Offers 1. 5% OFF On “Baby Diapers-Pampers, Huggies and MamyPoko”
2. Flat Rs.15/- OFF On All “Nivea Shower Gell” Men & Women
3. Flat Rs.15/- OFF On All “Nivea Deos” Men & Women
4. Flat Rs.20/- & Rs.10/- OFF On Nivea Men All in One Facewash 100ml & 50ml
5. Save Rs.27/- On “Bacter Shield Hand Wash Combo Pack” of Bottle & Refill 215 ml
6. Get FREE Baby powder 50 gm worth Rs. 25/-With Himalaya Baby Bath (Gentle) 200ml
7. Get FREE Baby Soap Refreshing 75 gm worth Rs. 35/-With Himalaya Baby Powder 200gm
8. Rs. 20/- OFF on Sofy Side Walls Dry-XL 1x15, Rs. 5/- OFF on Sofy Bodyfit Regular 1x16. Rs. 10/- OFF on Sofy Bodyfit Slim XL 1x12 & Sofy Side Walls Dry-XL 1x12
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Product Catalogue – Offers of July’14
Laminated copy of the XtraValu Catalogue will be send to each store, Keep it at the POS Counter & Inform customers about offers
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Focus Category of the Month- Vigor & Vitality RangeAyurvedic & Personal Hygeine
Guardian Care Zone & POS should feature the above mentioned products.
Guardian Care Zone & POS Display1. XtraVigor 2. XtraVital Women 3. Shilajeet4. Safed Musli,GNC 5. Guardian Hand Sanitizer6. Guardian Hand Wash7. Guardian Neem Face Wash8. Ayurveda Range
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-Offers for Sr.Citizen, Free Reminder Service, Process Loyalty Program.
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Sr. Citizen - Free Reminder Service (FRS)
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FRS & Sr. Citizen Program Collaterals
10.1% discount on Prescription Medicines
We will communicate the Offer to our Senior Citizen members through:
• Ad in Guardian Health Chronicle• Email & SMS Blast
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FRS Process - System Implementation
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- Jet Privilege Earn JP Miles while shopping with Guardian- Citibank & ICICI Card members get 10% discount.- FreeCharge.in- SBI Credit Card members get 10% discount.- American Express 10 Time Reward Points
Special Alliances
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Special Alliance : Jet Airways
Jet privilege customers would earn JP Miles when they shop at Guardian Pharmacy.
Kindly note:
• Customer can either earn JP Miles or XtraValu points. Two cards cant be clubbed.
• Not valid on products on discount or offer
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Special Alliance: Citibank & ICICI
We have a Tie Up with CITIBANK10% Cash Back on bill Value of Rs 1000/- or above…Offer valid for FMHG,GNC & Guardian brands.Not applicable for FMCG products.*Remove the current Tent Card, You will receive the new tent card.
ICICITheir credit / debit card members would get a “10% discount on GNC,
& Guardian Brands”
Two External Card Types in Masters named as “CITI” and “ICICI” have been created (as shown in next slide).
The discount has to be given manually by selecting the categories. Kindly note system will not take the discount by default.
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Special Alliance – Freecharge.in & SBI Credit Card
10% Off coupon on Purchase of Rs 500 from Guardian Pharmacy to all online mobile recharge customers of Freecharge.inLine discount
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American Express Card 10 time reward Points
All American Express Cardholder will earn 10 TimesReward pints while shopping at Guardian Pharmacy& Paying by American Express Card.
System will automatically calculate the reward point & nothing need to be done at the time of Billing.
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System Implementation
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- Guardian Stand at stores - Planogram- Choose & Save Stand – Product Placement - New Product Launch
Private Label
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Guardian Stand (at select stores)
Soaps (Almond milk & saffron, Lavender & ylang ylang & orange & lemon grass).& Shaving Brush
Xtracare Calamine , Xtracare Neem face wash, Xtracare soft cotton balls, Apricot,/papaya scrub.
Xtracare Gulab Ark, Xtracare Body Wash, Xtracare Shampoo & Xtracare Handwash
Juices
This stand is placed at 9 stores. Kindly display the products accordingly. Also place the offer related wobblers on the products.
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Guardian Stand (at select stores)
Himalaya Facewash
Natures Essence Aloe vera gel
Lactocalamine
Himalaya Hand Sanitizer
Xtracare Neem Facewash
Xtracare Aloe vera gel
XtraCalamine
Xtracare Hand Sanitizer
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Guardian New Product Launch – Vitality
Xtravital Eye Health MRP – Rs 299
Product Highlights•Prevents Macular Degeneration•Essential Nutrients for Normal Vision
New Pack Xtravital Men / Women Health MRP – Rs 225 Each
Product Highlights•Reduces Stress•Boosts Immune System•Provides Essential Vitamins & Minerals
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Guardian New Product Launch – Personal Hygiene
Ear Buds Pack of 200 - MRP - 65
Product Highlights•100% cotton.
Ear Buds Pack of 100 - MRP - 40
Product Highlights•100% cotton.
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Guardian New Product Launch - Ayurveda
Product Highlights•Anti Bacterial•Reduces cholesterol
XtraVeda Neem MRP Rs 90
XtraVeda TulsiMRP Rs 90
XtraVeda Garlic MRP Rs 90
Product Highlights•Natural Blood Purifier
Product Highlights•Build Immunity•Prevent Cough & Cold
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SWITCH Trying to quit smoking but the craving gets you back. Try Guardian Switch Electronic Cigarette, which is nicotine free and gives you the tactile delight of smoking.
Product Highlights•Contains patented Pro-Lung formula •Has super antioxidant like epigallocatechin gallae (EGCG) a major active compound in green tea and peppermint oil•Neutralises build up of free radicals and toxins in the lungs, accumulated through years of smoking
Guardian New Product Launch - Quit Smoking
MRP - 375
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Guardian New Product Launch – Health
Xtraveda Honey MRP – Rs 140
100% NaturalFarm Honey
Xtraveda Honey & Lemon MRP – Rs 180
100% NaturalFarm Honey
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Guardian New Product Launch - Vitality
Xtraveda Shilajeet MRP – Rs 199
•Powerful antioxidant that restores strength, energy and vitality in men and women•Rich in ‘fulvic acid’ which is a potent rasayana known to Ayurveda•Regular use diminishes weakness, rejuvenates cells and helps gain youthful vigour•Recommended as a general tonic for a wide range of health conditions like asthma, rheumatoid arthritis, piles, diabetes and urinary infections
Xtraveda Safed Musli Tone MRP – Rs 799
•Contains 25 vitamins, minerals and antioxidants which nourish health and enhance immunity in men and women•Works as an effective anti-ageing treatment and restores youthful vigour•Improves strength and stamina and enhances well being
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Xtravital Joint Health MRP – Rs 770
•Repairs and rebuilds cartilage•Maintains integrity of joints•Promotes joint mobility and flexibility
Guardian New Product Launch - Vitality
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- Overview of April-June– 2014-15 EditionGuardian Health Chronicle
GHC
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Guardian Health Chronicle - April to Sep Month
Guardian Health Chronicle
NOW AHALF YEARLY
MAGAZINE
NEXT ISSUE WILL COME IN
October-2014
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Guardian Health Chronicle would be given FREE for Rs 300/- & above.
Guardian Health Chronicle - April to Sep Month
Kindly distribute all GHC magazines in the respective quarter only & finish the left stock in last few days by giving to your valuable customers.
Guardian Switch GNC Mega MenCover Page
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Thank You