Web 2.0 Web 2.0 Revised Revised
04/06/2007 04/06/2007 Listen to audio @ Listen to audio @
http:// http://www.gabcast.com/index.php?a www.gabcast.com/index.php?a= =search&query search&query= =caldwdo&submit caldwdo&submit=Go =Go
Web 2.0 ... The Machine is Us/ Web 2.0 ... The Machine is Us/ing ing Us Us
In the last century somebody other than former VP Al Gore took the “initiative” to start the Internet.
What started out as man directing the machine has become something else.
Who is using who? 100 billion uses a day.
The machine is us. The machine is using us.
Let’s understand the web in 5 minutes.
Watch the www.youtube.com video @ http://www.youtube.com/watch?v=NLlGopyXT_g Bonus feature: Web 2.0 Remix @ http://www.youtube.com/watch?v=LcIDhJsOl0A
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Is anyone watching all this stuff? Is anyone watching all this stuff?
3,048 3,048 MYYEARBOOK.COM MYYEARBOOK.COM
3,904 3,904 LIVEJOURNAL.COM LIVEJOURNAL.COM
4,936 4,936 Yahoo! 360 Yahoo! 360° °
5,163 5,163 FLICKR.COM FLICKR.COM
7,146 7,146 XANGA.COM XANGA.COM
9,566 9,566 MSN Spaces MSN Spaces
12,669 12,669 YOUTUBE.COM YOUTUBE.COM
14,069 14,069 FACEBOOK.COM FACEBOOK.COM
14,792 14,792 Classmates.com Classmates.com Sites Sites
51,441 51,441 MYSPACE.COM MYSPACE.COM
172,120 172,120 Total Internet Population Total Internet Population
May May- -06 06 (000) (000) Property Property
Selected Social Networking Properties by Unique Visitors Selected Social Networking Properties by Unique Visitors May 2006 May 2006 Total U.S. Total U.S. – – Home, Work and University Internet Users Home, Work and University Internet Users Source: Source: comScore comScore Media Media Metrix Metrix
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Who cares, it Who cares, it’ ’s just kids watching s just kids watching
7.3 7.3 8.1 8.1 7.6 7.6 11.0 11.0 18.0 18.0 Persons: 55+ Persons: 55+
35.6 35.6 34.5 34.5 33.5 33.5 40.6 40.6 38.5 38.5 Persons: 35 Persons: 35- -54 54
11.0 11.0 28.2 28.2 8.6 8.6 16.7 16.7 14.5 14.5 Persons: 25 Persons: 25- -34 34
15.5 15.5 15.6 15.6 34.0 34.0 18.1 18.1 11.3 11.3 Persons: 18 Persons: 18- -24 24
20.3 20.3 10.6 10.6 14.0 14.0 11.9 11.9 9.6 9.6 Persons: 12 Persons: 12- -17 17
100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Total Audience Total Audience
8,066 8,066 1,043 1,043 14,782 14,782 55,778 55,778 173,407 173,407 Unique Visitors Unique Visitors (000) (000)
Xanga.com Xanga.com Friendster.com Friendster.com
Facebook. Facebook. com com MySpace.com MySpace.com
Total Total Internet Internet
Percent (%) Composition of Unique Visitors Percent (%) Composition of Unique Visitors
Demographic Profile of Visitors to Select Social Networking Site Demographic Profile of Visitors to Select Social Networking Sites s Percent Composition of Total Unique Visitors Percent Composition of Total Unique Visitors August 2006 August 2006 Total U.S. Total U.S. – – Home/Work/University Locations Home/Work/University Locations Source: Source: comScore comScore Media Media Metrix Metrix
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
A few details about one site A few details about one site
3.9 3.9 11.0 11.0 7.1 7.1 Persons: 55+ Persons: 55+
8.2 8.2 40.6 40.6 32.4 32.4 Persons: 35 Persons: 35- -54 54
6.2 6.2 16.7 16.7 10.4 10.4 Persons: 25 Persons: 25- -34 34
- -1.4 1.4 18.1 18.1 19.6 19.6 Persons: 18 Persons: 18- -24 24
- -12.8 12.8 11.9 11.9 24.7 24.7 Persons: 12 Persons: 12- -17 17
0.0 0.0 100.0 100.0 100.0 100.0 Total Audience Total Audience
55,778 55,778 21,819 21,819 Unique Visitors (000) Unique Visitors (000)
Point Change Point Change Aug Aug- -06 06 Aug Aug- -05 05
Percent (%) Composition of Unique Visitors Percent (%) Composition of Unique Visitors
Demographic Profile of Visitors to Demographic Profile of Visitors to MySpace.com MySpace.com Percent Composition of Total Unique Visitors Percent Composition of Total Unique Visitors August 2006 vs. August 2005 August 2006 vs. August 2005 Total U.S. Total U.S. – – Home/Work/University Locations Home/Work/University Locations Source: Source: comScore comScore Media Media Metrix Metrix
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
What are we to become? What are we to become?
Your website
blog
Networking Groups
Office
2.0
Wiki’s
Audio email
Video
Off-line storage
dc4
Slide 6
dc4 RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. Doug Caldwell, 2/8/2007
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Blogs Blogs
• WordPress.com
• Mindsay.com
Blog is a user-generated website
where entries are made in journal style and displayed in a reverse chronological order.
dc1
Slide 7
dc1 Currently tracking 66.6 million blogs. over 175,000 new blogs (that’s just blogs) every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second. Doug Caldwell, 2/8/2007
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Getting started somewhere! Getting started somewhere!
• Audio in email
• Video in email
• VoIP [voice over Internet
Protocol] phone calls
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Why listen when you can read your voice mail Why listen when you can read your voice mail
www.simulscribe.com
www.spinvox.com
www.jott.com
Call me at 214.641.4084
www.gotvoice.com
www.callwave.com
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Side bar comment: Side bar comment:
Managing your voice mails Managing your voice mails • One number for life
• Custom greetings
• Centralize all voice mail to one number; work, home, office, mobile, PDA, etc.
• Listen to callers leave vm without picking up
• and other stuff
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Networking Groups Networking Groups
Twitter SMS msg “What are you doing now?”
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Social Networking Social Networking Sites Sites
del.icio.us
social bookmarking del.icio.us is a social bookmarking website -- the primary use of del.icio.us is to store your bookmarks online, which allows you to access the same bookmarks from any computer and add bookmarks from anywhere, too.
http://www.facebook . .com/home.php?
StumbleUpon Discover new sites
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Google Calendar Google Calendar
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Beyond reading email
Pinger Message from Doug Caldwell
Listen
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Put your face into email Put your face into email
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Audio recordings Audio recordings- -Plan A Plan A Hello, our name is
FeedBurner.
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Audio Recordings Audio Recordings- -Plan B Plan B
• Record using your phone or VoIP • Create podcasts • Post audio to your blogs • Create audio greetings • Host conference calls • Free account offered
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Putting a face into Putting a face into Networking Networking
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
How can I save that really neat How can I save that really neat video? video?
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Wiki Wiki’ ’s s
Wiki Wiki sign at Honolulu Int’l Airport
Wiki is a piece of server
software that allows users to
freely create and edit Web page content using any Web browser.
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Web widgets Web widgets
n n Free software code to copy/paste into website or Free software code to copy/paste into website or blog blog
n n Adds small piece of interactive content (like an ad or a Adds small piece of interactive content (like an ad or a game) that can be dynamically embedded into a web game) that can be dynamically embedded into a web page page
n n Add your expression and creativity to create value and Add your expression and creativity to create value and interest interest
n n www.widgetbox.com www.widgetbox.com
n n www.web www.web- -widgets.net widgets.net
n n www.widgipedia.com www.widgipedia.com
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Sending the big stuff thru cyberspace Sending the big stuff thru cyberspace
www.youbackitup.com
www.mediafire.com
www.yousendit.com
www.quickeo.com
• Free starter accounts
• Upload to file server, notify your recipients where to download
• Or send as email attachment
To compress big files: Winrar.com
find something interesting
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Photo Sharing Photo Sharing
Goodwidgets.com
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Something other than Microsoft Something other than Microsoft Office 200X Office 200X
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Backing up your good stuff Backing up your good stuff On On- -line storage line storage
p.s. I use p.s. I use Mozy Mozy
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
System overload: Where do I find System overload: Where do I find all this Web 2.0 stuff? all this Web 2.0 stuff?
• www.seomoz.org
• www.netjaxer.com
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Got room for some fun stuff? Got room for some fun stuff?
Gizmoz uses advanced messaging interface that features digital puppetry, autonomous animation, text to speech, and real time phoneme recognition. Got that OK?
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
CEO of Me, LLC CEO of Me, LLC
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Put what you want on your Put what you want on your homepage homepage
2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.
Moving organizations from Moving organizations from conversations to action conversations to action
• Doug Caldwell, The Success Facilitator
• +1.214.641.4084
• www.dougcaldwell.net
• View/download this show @ www.slideshare.net