#hewebgov
Web Governance Crash
Course: Creating a Sustainable Digital
Transformation
#hewebgovPrepared by Matt Herzberger
Principal Consultant / CEO – Aligned Path
http://alignedpath.com
#hewebgov
Introduction
I have also worked at:
• University of Iowa
• Texas A&M University
• Florida International University
• Creighton University
• Consulted with many more… Icon by James Keuning
#hewebgov
IntroductionIn one way or another I was involved in central or organic
Web leadership at each organization. Both top down and
bottom up.
“Been there,
done that, and
have the scars
to show for it”Icon by Phillip Green
#hewebgov
Introduction
But I also learned a lot along the way.
“We are all truly
passionate and
genuinely want the best
for our institutions, issues
arise as to the path to get
there.”
#hewebgov
State of higher ed Web• MORE SITES
• MORE
PLATFORMS
– CMS
– SOCIAL
– MOBILE
• MORE
AUDIENCES
• MORE
SPECIALTIES /
• MORE
TECHNOLOGIES
• MORE RISKS
• MORE TRAFFIC
• MORE
EXPECTATIONS
• MORE COMPLEXITY
• MORE DEMAND
• AND SO ON…
#hewebgov
Our focus today
Digital Strategy and
Web Governance
AKA “How to manage Web in a sustainable
way to meet your goals”
#hewebgov
What is digital strategy?
A plan as to how to handle
whatever your institution can
throw at you
#hewebgov
What is digital strategy?
A vision for
• How to handle each channel
• How to prioritize
• How to resource each request
• How to put your audience first
#hewebgov
What can it do for you?
A chance to sit down and make an
outline for how things should work
Helps you move from tactics/
production to mature strategic
implementation
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How to use your digital strategy?
• Gather buy-in
• Set a roadmap that will then be
adhered
• No longer chase shiny objects
If you don’t plan to use it, don’t waste the time creating it
#hewebgov
What is Web governance?
A framework to help support and get buy in
to put your digital strategy into action as you
envisioned it
#hewebgov
What can governance do for you?Governance make sure things are enacted
and resourced from an institutional level.
• Enforce priority
• Find the funds to carry out necessary
projects
• Reduce risk and waste
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How to leverage governance?
• Collaboration
• Accountability
• Increase ROI of web initiatives through
efficiencies
#hewebgov
How can this benefit EVERYONE?Everyone has their interests taken care of
Engaged staff
67% of high school seniors say a college website affects their perception of an institution
SOURCE: 2014 E-Expectations Report
At ease
leadership
Successful
usersIcons by Wilson Joeseph
#hewebgov
Start small
Icons by Scott Lewis, Krisada, Michael Erdmann, Lil Squid
Champion Issues Relationships You
#hewebgov
Key takeawaysTrue Web leaders understand their role is greater than leading the Web, but
contributing to the success of the whole organization
“Your website represents your
university 24 hours a day, 7 days
a week. It’s the intersection of
marketing and IT, enrollment and
advancement, student life and
alumni relations, and so on.”
#hewebgov
Key takeawaysWebsites must be thought of holistically
“Each entity must understand
they are part of a larger Web
presence. In the eyes of our
users it is all one site”55% of the prospective college student respondents cited difficulty with site
navigation among the greatest challenges encountered with college websites.
SOURCE: 2012 E-Expectations Report
#hewebgov
Key takeawaysWeb strategy must be just that, strategic. We must move from a
production focused mindset
“By shifting focus to
strategic objectives. You’ll
be able to plan for the
future instead of putting out
fires in the present.”
#hewebgov
Key takeawaysMany organizations believe their issues can be solved by investment in a
new design.
“An investment in internal
efficiencies makes all future
investments pay off many
times over with increased
chances for success.”
#hewebgov
Follow ups / Next steps
Contact Matt
http://alignedpath.c
om
matt@alignedpath.
com
@alignedpath
Go for it!
alignedpath.com/govkickstarter