WEB STANDARDS
Figuring it all out…
Web Standards
WHAT DO WE MEAN?
“These standards or guidelines are intended to help organizations establish or maintain their presence on the web. An organization web presence includes not only their web site but also the use of such services as Facebook, YouTube, Flickr, Twitter, etc.”
Web Standards
STANDARD #1: ORGANIZATION HAS A WEB PRESENCE
Basic Information about the organization including
name, location, directions, Contact info (email, phone, fax, mailing address)Organization is identified on every web page with
the name of organization and at least one of the following: phone number, email address, mailing address.
Page titles for home page appropriately identifies the organization.
Web Standards
Web Standards
PAGE TITLES
Browser Header Browser Tabs Bookmarks/Favorites Screen Readers
Web Standards
MORE ABOUT PAGE TITLES Identity
Page Titles identify your site
Watch for generic, “Home” – it doesn’t mean anything!
No untitled pages Screenreaders
Web Standards
STANDARD #1: WEB PRESENCE
Good Staff info, mission statement, board of directors, program
information (museum, library, events), public hours, membership
Staff responsible for responding to incoming email from website
Home page and major section pages are ADA (Sec. 508) compliant
Style guide exists and is followed for home page and major section pages.
Page titles for home page and major section pages appropriately identify the content and organization.
Web Standards
ESSENTIAL INFORMATION
Program Info: public hours, museum and library info, events, membership
Staff and governance info Contact info
Phone Address Email
Have a contact email and someone responsible for monitoring
Web Standards
ADA / SEC. 508
Federal requirement Simple ways to comply:
Alt text for images Use text, not images Dark text on light background Link text is understandable, no “Click Here” Capitoning and transcriptions for audio and video Use CSS: e.g. headers, styles
Web Standards
ALT TEXT
Web Standards
STYLE GUIDE
Style Guides keep your web site consistent and look professional.
Phone number style 651-xxx-xxx or (651)xxx-xxxx Word choice (e.g. Native American or American
Indian) Time style (10 a.m. or 10:00 am) Design: color, look and feel More?
Web Standards
STANDARD #1: WEB PRESENCE
Better Collections available online, online exhibits, educational
material, retail Includes photos of programs, locations, etc. Written privacy policy available on website Maintains a consistent look/feel and message. Majority of website is ADA (Sec. 508) compliant Style guide exists and is followed for all pages. Page titles for all pages appropriately identify the content
and organization
Web Standards
STANDARD #2: MAINTENANCE
Basic Web content is checked for accuracy at least quarterly on
a regularly scheduled basis Best practice: quarterly checks of contact and removal of
outdated information Back up: make sure hosting service does back-ups
Web Standards
STANDARD #2: MAINTENANCE
Good Check for accuracy: scheduled Staff responsible for maintaining information on domain
name, hosting service, etc. Back-ups are done on a regular basis
Frequency – how often backups are done, i.e. daily, weekly, monthly, etc.
Number kept – amount of backups from which information can be gotten, i.e. 7 daily backups enables the retrieval of information changed within 7 days.
Tested recovery process – a document or data has been gotten back and used from the back up medium.
Best Practice: TBD
Web Standards
STANDARD #2: MAINTENANCE
BetterCheck for accuracy: has a position in charge of
this on a frequent basisEmergency recovery plan in place
Best Practice: TBD
Web Standards
STANDARD #3: COLLECTIONS INFO ONLINE
Basic Narrative of collections holdings
Good Samples of collections holdings, including narrative and
images Better
Searchable database of holdings Online copy requests
Standard in development. Please give us your suggestions.
Web Standards
STANDARD #4: ONLINE EXHIBITIONS
Basic Narrative of current exhibits on display
Good Narrative supplements physical exhibit with additional
media and content Better
Stand alone exhibitions online; may or may not have physical exhibit component
Standard in development. Suggestions, please!
Web Standards
STANDARD #5: DOCUMENTATION
Basic Know URL, domain name, account/user name, password
and renewal date. Know the host of your website: company/url, account
name, password Email accounts: maintain a list of your email accounts All information is kept in a secure format Location of all documentation is known by at least 2
people at all times
Web Standards
STANDARD #5: DOCUMENTATION
Good Documentation on back-ups Documentation on how to update/maintain pages Documentation on image and video standards
Web Standards
STANDARD #6: DOCUMENTATION
Better Documentation on emergency recovery plans Documentation on website roles for staff, volunteers,
consultants
THANK YOU!
Digital Imaging Best Practices