Transcript
Page 1: Webinar: How To Turn One Piece Of Content Into A Dozen

HOW TO TURN ONE PIECE OF CONTENT INTO A DOZENVanessa (Bogehold) Bagnato @VanessaBagnato Head of Influencer Development

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

HOUSEKEEPING Length60 Minutes w/ Q&A

Recording + SlidesWill Be Available After Presentation

Questions?Use Chat Feature

Tweet Much?Use #tapinfluence

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

WHO IS TAPINFLUENCE?

FOUNDED

2009HEADQUARTERED IN

BOULDER, CO WITH AN OFFICE IN NYC

COMPLETE END-TO-END INFLUENCER

MARKETING SOFTWARE

HELPING BLOGGERS AND INFLUENCERS CONNECT WITH

FORTUNE 1000 COMPANIES

100,000 REGISTERED INFLUENCERS

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

WHO’S DOING INFLUENCER MARKETING

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

YOU ARE EXPERT CONTENT CREATORS

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

THE POWER OF LONG-FORM CONTENT

GIFT GUIDE HOW-TO POSTS & TUTORIALS

INSPIRATION POSTS TIPS & BEST PRACTICES

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

TURN THAT LONG-FORM CONTENT INTO A DOZEN!

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

IMPORTANT TIP!BE SURE TO TAG THE BRANDS YOU LIKE WHENEVER YOU ARE CREATING CONTENT THAT INVOLVES THEIR PRODUCT.

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

#1 HOLIDAY GIFT GUIDE

VANESSA’S HOLIDAY GIFT GUIDE FOR HUSBANDS

COCKTAIL SHAKER COLOGNE IPAD AIR CONCERT TICKETS

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

#2 MAKE IT A SHARABLE DOCUMENT

Tip: You can add these documents to the “Publications” section of your LinkedIn profile

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

#3 CREATE A SERIES OF BLOG POSTS

Post One: “My favorite cologne for men”

Post Two: “Top cocktail recipes you can make in

your own kitchen”

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

#4 START A PINTEREST BOARD

vs

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

#5 PRODUCE A VIDEO

Video Title: “How I learned to use a cocktail shaker properly”

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

#6 SNAP SOME PICTURES

“My husband’s favorite new cocktail to make at home, and I love it.”

#holidaygiftguide @BombaySapphire

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

#7 HOST A GIVEAWAY

“Leave a comment about what you’re getting your husband this Christmas, and enter to win a cocktail shaker set!”

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

#8 TWEET & FACEBOOK POST

“Tip: Get your husband a cocktail shaker for Christmas, and enjoy your favorite cocktail together from the comfort of your couch”

“I finally learned how to properly use a cocktail shaker. Check out the video, but don’t laugh at me!”

#holidaygiftguide @BombaySapphire

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

#9 GUEST POST ON ANOTHER BLOG

“Dear readers, today Vanessa from Purple Boots Blog is going to share with us some of her top gift choices for husbands”

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

#10 ASK YOUR NETWORK TO GUEST POST

“Dear readers, today Holly from TapInfluence Blog is going to share with you her gift ideas for husbands”

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

#11 CREATE A LIST

Here’s a list of retailers that have this cocktail shaker in stock.

Here’s a shopping list for the ingredients needed to make this cocktail with the new shaker.

EXAMPLE

EXAMPLE

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

#12 SHOWCASE YOUR WORK

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TAPINFLUENCE @VANESSABAGNATO @TAPINFLUENCE

QUESTIONS?YOU CAN ASK QUESTIONS WITHIN THE GOTOWEBINAR CHAT INTERFACE, OR TWEET YOUR QUESTION USING #TAPINFLUENCE

Resources – be sure to check out our ebooks and blog posts. Tell your friends about TapInfluence!

www.tapinfluence.com


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