Welcome
Welcome
Guests
– Moss Bross– New Stone
Don WilliamsBDO LLP
Market Overview
Anna Draper, Callum Butterfield, Simon ThomasBDO LLP
UKGCVA Q4 & 2013 Results
Data Groups
Objectives:•Discuss the data results specific to your group – Retail, Leisure, Agent•Service Members – what data do you want and is there any you can supply?•Forecast the missing data for your sector – so what % of the market do members of the UKGCVA represent?
Agent Leisure RetailerAcorne Plc Buyagift Corporate Argos Business Solutions Ltd National Book Tokens LtdEdenred (Incentives & Motivation) Ltd Days of Your Life Ltd Asda Business Rewards National Garden Gift VouchersGift Voucher Shop HotelVoucherShop B&Q Plc New Look Retailers LtdGrass Roots Red Letter Days Boots Company Plc Next PlcP&MM SpaFinder Europe Debenhams Signet Trading LimitedPark Group Plc (Love2reward) Theatre Tokens Dixons Retail Tesco BankSodexo Motivation Solutions UK Ltd Thomas Cook Halfords TK Maxx UK
Ticketmaster House of Fraser Travel Gift CardJ Sainsbury's PLC WaterstonesMarks & Spencer Wickes Building Services Ltd
Service Members
Self Regulation &The Consumer Rights Bill
Where are we now?
Working with BRC Payments Group
UKGCVA Priority – call for change in
Administration Legislation. Unlikely to happen
Positioning Document sent to BIS
Consumer Rights Bill
New Term in Gift card/voucher
Terms & Conditions
Wording for T&C’s
‘The funds on this gift card/gift voucher are not covered by the Financial Services
Compensation Scheme. In the unlikely event of the issuer of this product becoming insolvent some funds on this card/voucher may not be
available to spend’
Yes No Yet to Respond
10 8 22
Consumer Rights Bill
• Currently going through Parliament
• Aimed at clarifying small print & rogue traders
• Possibility that Gift Cards & Vouchers could be included in the Bill
Consumer Rights Bill
First reading Vince Cable questioned specifically on Farepak, response ‘matter for administration legislation which we hope to review before the end of this parliament’. No specific mention of gift cards
and vouchers.
Committee Sitting (Tuesday) – no specific reference to gift cards or vouchers.
Representatives from BRC.
Potential for MP’s to include specifics on gift cards and vouchers at any point. BIS have requested more information from UKGCVA to be ready to
respond. Could be few hours notice.
Paper to BIS
Paper to BISExpected operating costs:
1% to 15%
Ultimately depends on the health of your balance sheet
Next Steps with BIS:•More information – much simpler!•Direct effect on the industry of any changes•Some members meeting with BIS•Show we can work together to achieve model terms & conditions
Model Terms & Conditions
• Clear
• Consumer Friendly
• Be seen by customer before purchase
• No more than 5 to 7 points we agree on
• Write into UKGCVA Constitution
National Consumer Agency - Ireland
• The Ouch in Voucher!
• Media Campaign across Ireland encouraging Consumer to ‘read the small print’ on gift vouchers
• TV, radio & printed media
• UKGCVA in direct contact with National Consumer Agency Ireland
• PR & figures distributed to NCA Ireland
Christmas Gift Card & Voucher Design
CompetitionHolly Tyzack
RostrumTony RichHalfords
PR Objectives
Main objective:
Increase awareness of gift cards and vouchers as a great gift for children and parents at Christmas, by asking children to design a gift card or voucher regarding ‘What Christmas means to me’.
Commercial objectives:
Give profile to gift cards and vouchers through the competition with an underlying message of encouraging the purchase of gift cards and vouchers for Christmas
Good CSR for UKGCVA – see to be working in the community
Potential CSR for retailers, card manufacturers, voucher printers etc.
• A campaign to make gift cards and vouchers more appealing to children, both when they receive them and when buying for others (specifically mum!);
• A regional and national Christmas Day themed design competition aimed at schools, after school clubs and hospitals;
• The competition will require children (up to the age of 16) to design their own gift cards using the theme of ‘What Christmas means to me’
• The winning design will be announced before Christmas 2013;
• Member involvement to generate positive awareness of the industry.
Campaign summary
The PR tool kit
Results
Press coverage
Social media
Retailers Perspective
• No real commercial drivers as a retailer BUT
• Campaign fitted in with the internal vision to introduce a brand new generation to Halfords. We very much believe in getting a “customer for life” and introducing children to cycling.
• Saw the Xmas campaign as a good stepping stone towards this especially as it tied in with the Free Kids Bike Workshops that we have been running and our Cub Scouts Cycling badge we have introduced
• Ticked the CSR box
• From a management perspective the whole campaign was professionally managed by Rostrum and UKGCVA.
• Offered a great opportunity to develop the Halfords brand and deliver a positive message reference gift cards.
• In light of current negative focus felt this was good for the industry and not just Halfords.
• Minimal costs, minimal management with companies from different sectors of the industry working collaboratively together can only be good.
Your involvement and future campaigns
What’s next?
Questions
Andrew Johnson
Conference 2014
Agenda
Agenda
Agenda
Agenda
Joanne PeakeP&MM
Social Event 2014
2nd Member MeetingWednesday 4th June
ICO
3rd Member Meeting Thursday 2nd October
ICO
Diary Dates