Welcome to a conversation about digital businessMartyn Wallace
Full network operations (21)
Service reach (152)
€57 billion revenue
24 countries
313 million customers
120,000employees
A world leading provider of integrated mobile, fixed & ICT services
Everyone now has the power to innovate in a digital world thanks to the marriage
between the two great innovation platforms of the 21st century: internet and mobile.
Dr. Mike Short, VP Telefónica,
Financial Times, April 2013
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Digital RevolutionThe world today
Digital trendsThe future
Digital insightsCustomer view
Digital strategyOur way forward
of businesses use social media
Most businesses feel they will be left behind - if they don’t embrace digital
Enhanced productivity and time saving are seen as the main business advantages of using digital technology
74%
update their web site but over a third only do so less than once a year
71%
#bemoredog
Efficiency
Process Management
Productivity
Collaboration
Pre-digital
Banking
Working
Creating
Sharing
Security
Digital
Protect
Pre-digital DigitalBusiness needs
Consumer needs
Most industries are being transformed
For example…
Transport and post
SHORT FUSE, BIG BANG
LONG FUSE, BIG BANG
LONG FUSE, SMALL BANG
SHORT FUSE, SMALL BANG
ICT and media
Construction
Professional services
Arts and recreation
Retail trade
Real estate
Wholesale tradeAccommodation and
food services ManufacturingMining
Education
Health
Agriculture
Government
services Utilities
Recruitment
and cleaning
Timing (years)
50
45
40
35
30
25
20
15
10
5
0
Radio
38 years
TV
13 years
Internet
4 years
iPod
3 years
1 year
Source: UK Smartphone Data 2012 (O2 users only)
25 mins
17 mins
16 mins
14 mins
12 mins
11 mins
10 mins
9 mins
9 mins
3 mins
Browsing the internet
Social networks
Listening to music
Playing games
Making calls
Texting
Watching TV/Films
Reading books
Taking photos
128MINUTES PER DAY
Consumers will increasingly use online to be able to make spare cash, this phenomenon is growing at a rate that no one could have predicted
Sensors will get smarter and become more pervasive in 2014.
Communication has become defined by sharing.
We prefer to turn to our friend ‘the crowd’ for expert advice and help on every decision we make.
“Keep me connected and secure online on my chosen devices.”
“Allow me to communicate on any digital platform.”
“Provide me with brilliant content delivered digitally wherever I am.”
“Help me get great offers and buy and pay for what I want on the move.”
“Help my business work smarter - by improving productivity and efficiency.”
“Help my business grow – by selling and serving smarter.”
AttractGetting online and being seen through all channelsBoth internal and external audiences
Work smarterProductivity and efficiency
Business growthSell and serve smarter
Serving customers better. Getting closer to them: being more responsive and interactiveRetain
Outsourcing the business model and IT to be more efficient, agile and productive Grow
Companies need to make sure that their websites are mobilised to attract and engage with customers.
It’s far more cost effective and efficient to create a web based application than a multi platform app.
Engage customers
Attract
Enables small businesses of any size and any location to be out there in mainstream.
Giving small businesses a disproportionately large voice in the market.
Important for SMBs
Attract
Retain
Retain
Gender and age distribution
Over 3m active on their smartphones and tablets, in leading venues like Debenhams, over the last 30 days.
10m registered O2 Wifi users
4%
0-15
25%
16-24
22%
35-44
14%
45-54
5%
55-64
2%
65+
28%
25-34
39%
61%
Retain
Retain
Text for information
Text bank for latest balance.
Text to report/notify
Notify bank when out of the country. Text council to report incidents.
MMS to report
Text a picture of flooded house to insurance company as part of their claim.
Intellegent survey
SMS questions are based on the last answer provided.
Basic survey
Retailers can send opted-in contacts an SMS containing a link to an online survey.
Two-way communications
anywhere access
work together
cloud on your terms
give time back to IT
best value
Grow
Give time back to IT
Keep everything safe in the cloud
Work seamlessly across multiple
devices
Work collaboratively
No upgrading licenses
Invest in future proofed technology as you move from a capex to an opex model
Work wherever
you need to
Grow
Needed to consolidate ICT infrastructure
Deployed Office 365 as a flexible, scalable solution:
Multiple disparate teams able to collaborate over Lync and Sharepoint
Saved £20k in first year
Essex Services Group
Needed to upgrade IT systems and allow remote access to business information
Office 365 has lifted the large Capex needed to upgrade email server
Future proofed technology with cost savings
Weatherwise
Uses Box to store, share and collaborate on sales and marketing collateral
Reduces need to email large files and everyone always has the latest version
O2
Grow
Help my business grow
Help my business work smarter
Connect
Mobile voice
3G/4G
Landline
Broadband
High Speed Internet
Wifi
Enable
Smartphones
Tablets
Mobile Broadband
Pop Up Office
Engage
Office 365
Evernote
Priority
www.o2.co.uk/business