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Android App Stores For VAS Providersmarch 2016 I WWW.APTOIDE.COM
MARKET NEEDS FOR free and SUBSCRIPTION MODELS
APTOIDE’S PLATFORM SOLUTION
BUSINESS MODEL
01
02
03
1- Free2- Freemium3- Premium
market needs for free and subscriptionapp stores
TRADICIONAL free MODEL SUBSCRIPTION MODEL
Users who have and are willing touse credit cards
Very few Androidusers actually payfor apps, specially
in emerging markets
Everyone who hasa smartphone is
a costumer
Everyone is a paying customer
Market needs for android app stores
In developed markets, Android users either come with an App Store pre-loaded on the device or download a free store from the internet, purchasing apps with standard payment methods.
In emerging markets the number of people that are willing to pay for any application is reduced since most part of the users don’t own a credit card - with a subscription model we can accelerate the audience - users only need to be affiliated to a telecom
Aptoide platform solution
free Freemium premium
music
vídeo
appsp r e m i u m
Free content
(Ads monetised)
Free content (Ads)
+ Premium
Only premium content
(Subscription)
Subscription stores can leverage top carriers and vas
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02
03
Leverages apps distribution in emerging markets, giving users access to the most popular apps
Unlocks the possibility of more monitisation streams for VAS Providers, Integrators/OTT - revenue share between players
Helps you to brand and distribute the white-label subscription App Store service by preloading it in your devices
Aptoide Platform Solution
Overview of aptoide’s offer
vas provider aptoide
+ =Subscribers & service management
Creativity, front-end, billing, customer care, local market know-how
User and Lead Acquisition
Android Content and Technology
we help you integrate, optimize and test your store so you can launch it!
Conversion
Three possible models - Free
01 Free App Store
An AppStore with your Brand or Aptoide’s Brand
Users can download and have access to the +500 k Free Android Apps
Access to a backoffice to store management and custumization features
Monitisation through Advertising and Standard Payment Methods
Revenue-share conditions (store advertising). No investment upfront.
Three possible models - Freemium and Premium
02 Freemium App Store
An App Store with your brand
Freemium: Free (Aptoide Content) + Premium (Content you bring)
Users browse through free content and when they want Premium content that have to subscribe
Free: you and Aptoide monetise through Advertising
Premium: the customers can download as many apps as they like for one weekly/monthly rate (subscription life-cycle managed by you).
A turnkey solution that radically accelerates your entry to the mobile app market
Revenue share conditions (store advertising). No investment upfront.
03 premium app store
An App Store with your brand
Customers can only download all the popular apps in display after the subscription to the App Store
After Subscription: the customers can download as many apps as they like for one weekly/monthly rate (subscription life-cycle managed by you).
Revenue share conditions (store advertising). No investment upfront.
01 Free FLOW
App Store front page Click on the App and view Install application
02 Freemium FLOW
PREMIUM APPS AFTER SUBSCRIPTION
FREEAPPS
PREMIUMAPPS
App Store front page Click on the App and view
If Premium App leads you to Subscription page
After intering phone number and subscribing , install app
Advertising placed on the website (ex. facebook); (image display is just a suggestion)
App View-download app
03 premium FLOW
PREMIUMAPPS
Advertising placed on the website (ex. facebook); (image display is just a suggestion)
App Store front page Click on the App and view
If Premium App leads you to Subscription page
After intering phone number and subscribing , install app
Business model
For Free App Store
White LabelYour Brand
50%Ads Revenue
IAB/PAID APPS
partner15%
Publisher75%
Aptoide10%
For Subscriptions (Freemium and Premium)
THANK YOU