What I talk about when I talk about Human Centred Design
Dr. Simon Lawry
Dr. Simon LawryBApSci.
PhD.Microsoft
HuddleGoorooTelstraNow
Personal Development
I’m here to deliver a few gems from 10 years of education, teaching, working and researching design.
One of the hardest things about design is explaining it to others.
Design is not about you.
never
How might we help others understand what we do and why it is valuable?
Roles
Designer as translatortranslator
This is a real problem that I faced with an early client.
“Why do you need to do research?”
3 Phase Design Model
Kolb (1984) Beckman and Barry (2007) Beckman and Barry (2009)
The D*School
Problem Solution
PROBLEM SPACE SOLUTION SPACE
Solution
PROBLEM SPACE SOLUTION SPACE
Problem
PROBLEM SPACE SOLUTION SPACE
Problem
PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT
PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
Concepts
PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
Concepts
PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACTInsight
Opportunity
Concepts
Solution
So what’s different about what we do then?
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight
Opportunity
Concepts
Problem SolutionSolutionFixing
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
Take Advantage
SolutionSolution
Opportunity
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
OpportunityRESEARCH
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity DESIGN
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
OpportunityEXISTING
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity NEW
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity
Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACTInsight Concepts
SolutionSolution
Opportunity
This model has been used to explain design to companies
both locally and internationally.
I’d encourage you to practice drawing and explaining it, so you
can clearly communicate the value of human centred design.
Think about how to talk about design.
[email protected] au.linkedin.com/in/simonlawry