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What is a Connected Car
Powertrain CAN
Battery
Body CAN
Control Area
ECUs ABS
Transmission Cont.
ECU Manager
Air-Con.
Instrument Panel
Sheet Cont.
Door Lock Un-Lock
Camera
Rader Inverter
Customer Data Base
Data Center
Internet
Application/ Contents Service
Providers
Network Operator
Home
Office
・R&D ・Manufacturing ・Maintenance
VRM *2)
・Sales & Marketing ・Dealership Management
CRM *3)
Probe DB
WAN
• E-Mail • Calendar • Location • SNS • Traffic • Weather
Web Server
Connected Car System
Multimedia CAN
Differential Cont.
IVI
Interface, Device Drivers・・・ Generic Car Hardware Parts
(CPU, Chipset, Memory・・・)
Human Machine Interface Generic Operating Systems
Service Applications
Safety & Security NAVI AV
IVI*1) Client
Fire Wall
Communication
Device
Embedded/ DSRC
Bluetooth WiFi USB
3G/4G Broadband Always Connected Fixed Rate Low Cost
Big Data M2M/ Cloud
*1) IVI: In-Vehicle Infotainment *2) VRM: Car Relationship Management *3) CRM: Customer Relationship Management
Definitions of CAN and data formats are slightly different for OEMs and even
among vehicle models within a company
Sensor Data (Preferably, Read Only)
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Issues to embed ICT devices in Car • Difference of product life cycle
*A) Years between sales as a new car until expiration of registry *B) Data from Car Information Center (ref.. 10.60 years in 2001) *C) Average year of Car in use
Development 3 years
Sales as a new car
3 years
Average years of Car in use (Japan)*A 13.04 years*B (2011) Spec. Fix
★
Purchase point ★
Average age of a car*C
7 year-old
★ Fix Concept
Exists for 17 years in market aft Spec. Fix
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 0
40,000
80,000
120,000
2012 2013 2014 2015 2016 2017 2018 2019 2020
2G 3G 3.9/4G
CPU 200MIPS
Becomes Double a year 2^7=128、2^11=2048
Accumulated # of devices
CPU 2MIPS
CPU 4000MIPS
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• Long Dev. Cycle and Long Product Life of Cars Issues to embed ICT devices in Car
General IT
Products
built-in
Three Years to launch Car IT
time
competitiveness
competitiveness
time
Development ☆ ★ Spec. Fix ★ Market Launch
Remain additional 3 years as a “new
car” and stay 10+ years after the
purchase Let’s make Low Cost
Navigation with functional level of PND
At the product launch, people can use Google
NAVI on iPad2
Bug fix + Car Integration
With high volume and short development cycle, up-to-date technologies will be used. Software update and application down-load will keep the product attractiveness.
Since the introduction of iPhone
In-Vehicle Device
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Application update will solve the problem • Future direction
Vehicle IT
competitiveness
time
Hardware Low level
Middleware APs
APs
APs
APs
General IT
Products
High Level Middleware
time
competitiveness
Development ☆ ★ Spec. Fix ★ Market Launch
Three Years
Layered Struc. Generic OS
0.5 Apps
0.9 Apps
0.9 1.5 Apps
H/W
1.7 0.5 1.0 Apps
1.0 1.2 Apps
1.4 1.8 Apps
H/W
2.0 S/W; Short but on-going development cycle
APs
H/W H/W
OS
Middleware
H/W
OS
Middleware
H/W
OS
Middleware
H/W
OS
Middleware
H/W
OS
Middleware
H/W; Long Dev. Cycle
Remain additional 3 years as a “new
car” and stay 10+ years after the
purchase
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Market Penetration of NAVI: Recent Change
Others West. Europe US China Japan
50M
40M
30M
20M
10M
0
NAVI
PND
JEITA
• Smartphone came into the market.
Smartphone
Market volume accelerates the
advancements of technology.
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• Cloud provides data processing • User Devices focus on intuitive and better UX and GUI
Contents and Services reside in the Cloud
INTERACTIVITY
MIDI Music
Weather
News Train Exchange
Game
Gourmet Guide
Web-mail Petty Cash
e-Commerce On-line Banking
Stock
Auction
Dictionary
Music DL
Map
Video Clip
On-line Game
Digital TV
Movie
Navigation
Data Base Oriented Info-reference Oriented
Entertainment Transaction Oriented
PC + Internet
Mobile Phone
Cloud Computing
Cloud Server
Contents & Services
Relation between Car and Smartphone
クルマ 携帯 電話
Amplifier, Speaker, Power, Private space, Probe
Information (Safety, Comfort
Cloud
DATA SIZE
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Foreseeing the Future Trend
Display Unit (NAVI)
Smartphone
Cloud
• Next Generation IVI • Three key entities
Car APIs
Applications & Services
Modified from TeleNav data
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Role of HTML5 for IVI Client n HTML5
HTML5
CSS3
Geo Location Device Access API Off-line Event
Storage Web Socket
WebGL Speech Input
MW/OS
Drivers
CPU/ Device
Power-train CAN Body CAN
Multimedia CAN F/W
Smartphone w/ HTML5
Cloud
Tethering
Terminal Mode?
A/V TAG
SVG Canvas Cross Document Messaging
In-Vehicle Display Audio +
(Hybrid) Navigation Application
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Example of Big Data Applications (already implemented in
Japan) • Crowd Sourced MAP
Dynamic & Relational DB
Downloading precise information on destinations
Dynamic Route Guidance
Live update of the map
Server
send driving info to the
server.
sends back real-time traffic info and suggests best route
× ○ Server
Request
Real-time weather information
Send the information
on temperature, raining…etc.
Server
A new Road
Send the Information
of GPS
Feeds back new road info to map DB
A new road is indicated.
No road is indicated.
The weather of the destinations
Traffic information from others
Connected Cars
Probe Data
Service
ex. Charging Spots
ex. Slippery Spots
ex. ECO Driving
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Crisis Response on Google Map
Road driven by somebody
• After the Earthquake, probe data were uploaded in collaboration with NISSAN, Toyota, Honda, and Pioneer in order to publish the functional roads on Google Map
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Possibilities to apply Big Data Analysis
GPS
Wiper
Velocity
ABS Steering wheel
Brake
Accelerator
Air bag
ECU
RPM ?? Fuel, State of
Charge
temperature
Probe car
Vehicle Condition
Possible Collision
Acceleration and deceleration
and Traffic jam tail
Discovery of potential danger
Velocity change
Rain
Location Location-Based Services
Weather Info.
Traffic info.
Prevent Danger
Social Network Services
Safety driving info.
Environment info.
Early detection of accident
Early detection or prevention of breakdown
Probe Processing Center
Information offering to each NAVI
Drivers and Social Benefits
Emergency call to police/fire station or caution to surrounding vehicles
Contact to maintenance/security companies or nearest facilities
Data collection
Providing attractive service first is key for acquiring critical mass and large probe data.
Source:National Museum of Emerging Science and Innovation
Probe data example Statistical processing Information delivery
Effective use of information
Gas & Charging Spot info. SOC
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New Mobile Service Opportunities w/Big Data
3rd Party Companies Users
Probe Data (presence, attributes) Probe Data
Personalized service (DRG, etc.)
B2C service/info
Need useful information for
comfortable and safe driving.
Want to attract potential customers.
(Car can be an effective marketing
tool)
Probe is a trigger for personalizing
service/info.
New Business Opportunity Internet of Things
(M2M)
Data fee
Probe provides a unique advantage for Automotive Companies by providing probe- originated new service opportunities.
But.. data from large customer base is necessary.
IT and Communication networks handle
transactions
Probe DB
• Gas/Oil reseller • EV Charging Co. • Smart Grid Operator • Insurance Co. • Convenience Store • Digital Signage • Hotel/Restaurant • Transportations such as Railroads, Airline.. • Fleet Management • Car Sharing • Courier Service • etc...
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Data Size and Real-time requirements
Time Real-time Non-real time (Stored)
Dat
a S
ize
Larg
e S
mal
l
TV Re-broadcast
Restaurant Parking Lot
Weather
Full Map Update
Partial Update of Map
Traffic Information
Min Hour Day Week Month Year
Video DL
Full-parking ECOガイド
Audio/Game DL
Destination Set
Maintenance Safety
Movie Reserve
Door Lock/Unlock
ETC Payment
SVT
Dynamic Route Guidance Car Monitoring
Fleet Management
Remote Diagnosis
Collision Notification
GB
MB
x00KB
x0KB
KB
100KB EV Charging Spot
Supported by User Cell Phone
Sec
• Relation of Data size and Real-time Requirements
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Dispersion of Communication Load
14
0 12 24 6 18
A
B
A+B
契約帯域量
Internet Access
Car Usage
Can take time to
download Characteristics of data (Time・Data Size)
hour
Bandwidth Occupancy
Small data but need to be real-
time
Large Data
Small data
Access would be happened in proportion to Car usage
Use hours of low usage
MVNO-like Dispersion
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Summary n Cars will be finally connected to wireless
network and become a Cloud Computing Client
n HTML5 will be a “glue” which connects cars with Cloud-based services via Smartphone and pave the way for new service & business development
n It seems an obvious awareness, even for OEMs, that ICT implementation such as “Web and Automotive” requires horizontal collaborations among ICT and Automotive companies. ü Most of the Automotive companies have grown as vertically
integrated silos, though.
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Thank You