What is a good concept?
A good concept is…
…evident,
…yet strange.
A good concept is…
…received with excitement…
…unaware of its hidden, potent ingredients.
…and lives…
It is contagious…
…it’s own life…
…in our imagination.
A good concept…
…is something everyone wants,
…something everyone
wishes that they could do…
…and something we all seek.
In a good concept…
…we hear an echo from our oldest myths
…and we see the outlines
of timeless stories.
A good concept…
…reminds us of our dreams…
…enhances and empowers…
…it reflects an image we recognize…
…albeit skewed and unexpected…
…it invites play
…and may challenge you.
At it’s core, a good concept…
is about understanding something
…immediately
concept = grasp
…grasping something immaterial..
…and getting excited about the possibilities of that grip!
Imagine our world without these concepts:
Democracy
Public Libraryall knowledge available, for everyone, for free
…and finally, a few classics:
It is. Are you?
- the Independent
Think Different
- Apple 1997
Perception. Reality.
- Rolling Stone, 1985
The instrument of the immortals
- Steinway & Sons, 1919
Made by:
!
Tomas Ramberg Creative Advisor and Art Director !
with gratitude to all the reproduced images available on the www.